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PFA Pension's Overview

Total employees1400
HeadquartersKøbenhavn Ø (Copenhagen)
Founded1917

PFA Pension is Denmark's largest commercial pension company, managing approximately DKK 730 billion in assets for its roughly 1.3 million customers. As a customer-owned (mutual) company, PFA is dedicated to providing comprehensive pension schemes, insurance products, and savings solutions to both individual and corporate clients. The company prioritizes generating strong, sustainable long-term returns on investments and actively contributes to societal well-being through responsible investment strategies and initiatives focused on health, prevention, and the green transition.

Where is PFA Pension's Headquarters?

HQ Function

The headquarters serves as the central hub for all PFA operations, including executive management, investment strategy, product development, customer service administration, IT, legal, and marketing for its nationwide pension and insurance services.

Notable Features:

The PFA headquarters, often referred to as PFA Huset, is a modern, award-winning waterfront architectural landmark designed by Arkitema Architects. It is recognized for its sustainable design, extensive use of natural light, open-plan work environments, and advanced employee facilities. Its location in the redeveloped Nordhavn area signifies growth and modernity.

Work Culture:

PFA's headquarters fosters a professional, collaborative, and dynamic work environment, characteristic of modern Danish corporate culture. There's a strong emphasis on employee well-being, work-life balance, continuous learning, and innovation. Being customer-owned, the culture is deeply rooted in responsibility, transparency, and a commitment to serving the best interests of its members.

HQ Significance:

The headquarters is strategically vital as the command center for Denmark's largest pension fund, influencing the financial future of a significant portion of the Danish population. Its physical presence and design reflect PFA's stability, transparency, and forward-looking vision in the financial services sector.

Values Reflected in HQ: The headquarters' architecture and functionality embody PFA's core values: modernity and innovation through its design; transparency with its open spaces and glass facades; responsibility via its sustainable construction and operations; and a focus on community and well-being for its employees and by extension, its customers.

Location:

PFA Pension's primary operations and customer base are concentrated in Denmark. However, as a major institutional investor, PFA has a significant global presence through its diversified investment portfolio. This portfolio spans international markets and various asset classes, including global equities, bonds, real estate, private equity, and infrastructure projects worldwide. This global investment strategy is crucial for managing risk and achieving optimal long-term returns for its Danish pension savers. PFA may also provide services related to Danish pension schemes for expatriates or Danish companies with employees abroad.

Street Address:

Sundkrogsgade 4

City:

København Ø (Copenhagen)

State/Province:

Region Hovedstaden (Capital Region of Denmark)

Country:

Denmark

PFA Pension's Global Presence

Aarhus, Denmark

Address: Axel Kiers Vej 1, 8270 Højbjerg, Denmark

To ensure local presence and accessibility for PFA's customers in Jutland, offering personalized financial guidance and strengthening client relationships.

Odense, Denmark

Address: Munkebjergvænget 1, 5230 Odense M, Denmark

To serve customers in Funen and southern parts of Jutland with localized expertise and accessible advisory services, enhancing customer engagement and satisfaction.

Aalborg, Denmark

Address: Vingaardsgade 22, 1. sal, 9000 Aalborg, Denmark

To provide dedicated, on-the-ground support and advisory services to PFA's customer base in northern Jutland, ensuring tailored solutions and strong local market presence.

Buying Intent Signals for PFA Pension

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of PFA Pension

As of April 2025, PFA Pension' leadership includes:

Ole Krogh Petersen - Group CEO (Administrerende direktør)
Mads Kaagaard - Group Executive Vice President & Group CFO, COO (Koncerndirektør, Økonomi & Drift)
Camilla Holm - Group Executive Vice President, Product & Development (Koncerndirektør, Produkt & Udvikling)
Søren Endahl - Group Executive Vice President, Members & Business (Koncerndirektør, Kunder & Forretning)
Kasper Ahrndt Lorenzen - Group Executive Vice President & Group CIO (Koncerndirektør, Investering)

Investors of PFA Pension

PFA Pension has been backed by several prominent investors over the years, including:

Customer-owned (Mutual Company - 'gensidigt selskab')

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

In the past 12-18 months, PFA Pension has made significant appointments to its executive team, notably welcoming a new Group CFO & COO and a new Group Executive VP for Members & Business. These changes reflect the company's ongoing efforts to strengthen its leadership and strategic capabilities in key operational and customer-facing areas. There was a corresponding departure of the previous Group CFO.

Departures

Anders Damgaard, Anders Damgaard stepped down from his role as Group CFO. Mads Kaagaard was appointed as his successor.

New Appointments:

Mads Kaagaard, Mads Kaagaard was appointed as the new Group CFO and Group COO, bringing extensive experience from the financial sector.
Søren Endahl, Søren Endahl took on the role of Group Executive Vice President for Members & Business, aiming to enhance customer value and market position.

Technology (Tech Stack) used by PFA Pension

Discover the tools PFA Pension uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PFA Pension Email Formats and Examples

PFA Pension typically utilizes an email format consisting of employee initials followed by the @pfa.dk domain. This is a common practice for organizations in Denmark. The number of initials can vary, often being two or three (e.g., first, middle, last).

[initials]@pfa.dk (e.g., jsm@pfa.dk for an employee named John S. Madsen)

Format

okp@pfa.dk (Example for Ole Krogh Petersen, Group CEO)

Example

85%

Success rate

News and media

PFA.dk NewsroomApril 26, 2024

PFA Pension News: PFA delivers good returns and increased market shares in the first quarter

PFA announced strong investment returns for its customers in Q1 2024, with an average return of 5.1% for those in market rate products (PFA Plus). The company also reported an increase in its market share for company pensions and growth in total payments....more

PFA.dk NewsroomFebruary 7, 2024

PFA Pension News: PFA invests billions in green transition with Copenhagen Infrastructure Partners

PFA committed DKK 4 billion to Copenhagen Infrastructure Partners' new global renewable energy fund (CI V). This investment aims to support the development of green energy infrastructure projects, aligning with PFA's strategy for responsible and climate-focused investments....more

PFA.dk NewsroomMay 8, 2024

PFA Pension News: PFA presents new concept for companies to strengthen employees' mental health

PFA launched 'PFA Mental Sundhed' (PFA Mental Health), a new initiative designed to help corporate customers enhance the mental well-being of their employees. The offering includes digital tools, advisory services, and support for creating healthier workplace environments....more

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