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Pexels's Overview

Total employees161
Headquarters[Canva Global HQ: Surry Hills (Sydney)]
Founded2014

Pexels is a popular online library of free-to-use, high-quality stock photos and videos, contributed by a global community of talented photographers and videographers. Its mission is to empower creators by providing easy access to beautiful visuals for any project, personal or commercial. Users can browse, download, and use content without complex licensing, fostering a vibrant ecosystem of sharing and creativity. In 2018, Pexels was acquired by Canva, further expanding its reach and integration into a leading design platform.

Where is Pexels's Headquarters?

HQ Function

Initially, the German base managed all aspects of Pexels. Now, as part of Canva, Pexels' platform development, community engagement, content curation, and global operations are supported by Canva's distributed teams and infrastructure.

Notable Features:

Pexels operates primarily as a digital platform. Physical office specifics for a dedicated Pexels team are integrated within Canva's global office network, known for their creative, collaborative, and employee-focused environments.

Work Culture:

Pexels' core values of empowering creators and fostering a sharing community are amplified within Canva's broader culture of innovation, making a positive impact, and user-centric design. The team culture is likely collaborative, agile, and focused on growing the Pexels platform and community.

HQ Significance:

The German origin established Pexels' foundation. Its integration into Canva signifies its evolution into a key component of one of the world's leading visual communication platforms, massively increasing its reach and impact.

Values Reflected in HQ: Accessibility, generosity (free high-quality resources), community (powered by global contributors), and creativity are core values evident in Pexels' platform and operations.

Location:

Pexels operates as a globally accessible digital platform, with its content library available to users worldwide. Its global presence is supported by a vast international community of photographers and videographers who contribute content. As part of Canva, Pexels leverages Canva's global infrastructure, support teams, and localized platform versions to serve users in numerous languages and regions. Functions supported globally include content hosting and delivery, community management, platform development, and user support.

Street Address:

[Not publicly specified for a distinct Pexels office post-acquisition; Original: Fuldabrück, Germany. Canva Global HQ: 2 Lacey St]

City:

[Canva Global HQ: Surry Hills (Sydney)]

State/Province:

[Canva Global HQ: NSW]

Country:

[Germany (Origin); Australia (Canva Global HQ)]

Pexels's Global Presence

Berlin, Germany

Address: Canva Germany GmbH, c/o Design Offices, Koppenstraße 93, 10243 Berlin

Facilitates Canva's (and by extension Pexels') engagement with the European market, talent pool, and creative community, fostering local partnerships and platform growth.

Sydney, NSW, Australia

Address: 2 Lacey St, Surry Hills, NSW 2010, Australia (Canva Global HQ)

Serves as the central command for Canva's global vision and operations, directly influencing Pexels' integration and growth strategy.

Austin, Texas, USA

Address: 600 W 5th St, Austin, TX 78701, USA (Canva US Office)

Strengthens Pexels' presence in the North American market, aligning with Canva's growth strategies in the region.

Buying Intent Signals for Pexels

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pexels

As of April 2025, Pexels' leadership includes:

Bruno Joseph - Co-Founder, Pexels; Product at Canva
Ingo Joseph - Co-Founder, Pexels; Product at Canva
Daniel Frese - Co-Founder, Pexels
Melanie Perkins - CEO & Co-Founder, Canva (Parent Company)
Cliff Obrecht - COO & Co-Founder, Canva (Parent Company)

Investors of Pexels

Pexels has been backed by several prominent investors over the years, including:

Canva (Acquired Pexels in 2018)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Information regarding specific executive new hires or exits exclusively for the Pexels team, now part of Canva, is not commonly publicized. The original co-founders of Pexels continue to be involved with the platform's development within Canva. No major Pexels-specific leadership changes have been noted in public announcements over the past year.

Technology (Tech Stack) used by Pexels

Discover the tools Pexels uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pexels Email Formats and Examples

Pexels is part of Canva. For official support, use contact forms on pexels.com or support@pexels.com. For other professional communications, individuals associated with Pexels within Canva would likely use @canva.com email addresses. Historically, Pexels might have used formats like [first]@pexels.com or [first].[last]@pexels.com.

[first].[last]@canva.com or [first]@canva.com (for team members); support@pexels.com (for platform support)

Format

jane.doe@canva.com (example for team member); support@pexels.com

Example

80%

Success rate

News and media

TechCrunchMay 2019

Pexels Acquired by Canva to Bolster Free Stock Media Offerings

Canva, the online design platform, announced its acquisition of Pexels, along with Pixabay, significantly expanding its library of free stock photos and videos available to its users. This strategic move aimed to integrate high-quality, free visual content directly into the Canva design experience....more

Pexels API Documentation2017 (continuously updated)

Pexels API Empowers Developers to Integrate Free Stock Media

Pexels provides a robust API that allows developers to integrate its vast library of free stock photos and videos into their own applications and websites. This fosters broader use of Pexels content and supports creative projects across various platforms....more

Pexels Blog2021 (ongoing initiative)

Pexels Champions Diversity and Inclusion in its Stock Photo Library

Pexels actively encourages and showcases a more diverse and inclusive range of images and videos on its platform. This includes efforts to feature underrepresented groups and authentic portrayals of people from all walks of life, reflecting a commitment to better represent the global user base....more

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