Pexels is a popular online library of free-to-use, high-quality stock photos and videos, contributed by a global community of talented photographers and videographers. Its mission is to empower creators by providing easy access to beautiful visuals for any project, personal or commercial. Users can browse, download, and use content without complex licensing, fostering a vibrant ecosystem of sharing and creativity. In 2018, Pexels was acquired by Canva, further expanding its reach and integration into a leading design platform.
Initially, the German base managed all aspects of Pexels. Now, as part of Canva, Pexels' platform development, community engagement, content curation, and global operations are supported by Canva's distributed teams and infrastructure.
Pexels operates primarily as a digital platform. Physical office specifics for a dedicated Pexels team are integrated within Canva's global office network, known for their creative, collaborative, and employee-focused environments.
Pexels' core values of empowering creators and fostering a sharing community are amplified within Canva's broader culture of innovation, making a positive impact, and user-centric design. The team culture is likely collaborative, agile, and focused on growing the Pexels platform and community.
The German origin established Pexels' foundation. Its integration into Canva signifies its evolution into a key component of one of the world's leading visual communication platforms, massively increasing its reach and impact.
Pexels operates as a globally accessible digital platform, with its content library available to users worldwide. Its global presence is supported by a vast international community of photographers and videographers who contribute content. As part of Canva, Pexels leverages Canva's global infrastructure, support teams, and localized platform versions to serve users in numerous languages and regions. Functions supported globally include content hosting and delivery, community management, platform development, and user support.
[Not publicly specified for a distinct Pexels office post-acquisition; Original: Fuldabrück, Germany. Canva Global HQ: 2 Lacey St]
[Canva Global HQ: Surry Hills (Sydney)]
[Canva Global HQ: NSW]
[Germany (Origin); Australia (Canva Global HQ)]
Address: Canva Germany GmbH, c/o Design Offices, Koppenstraße 93, 10243 Berlin
Facilitates Canva's (and by extension Pexels') engagement with the European market, talent pool, and creative community, fostering local partnerships and platform growth.
Address: 2 Lacey St, Surry Hills, NSW 2010, Australia (Canva Global HQ)
Serves as the central command for Canva's global vision and operations, directly influencing Pexels' integration and growth strategy.
Address: 600 W 5th St, Austin, TX 78701, USA (Canva US Office)
Strengthens Pexels' presence in the North American market, aligning with Canva's growth strategies in the region.
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As of April 2025, Pexels' leadership includes:
Pexels has been backed by several prominent investors over the years, including:
Information regarding specific executive new hires or exits exclusively for the Pexels team, now part of Canva, is not commonly publicized. The original co-founders of Pexels continue to be involved with the platform's development within Canva. No major Pexels-specific leadership changes have been noted in public announcements over the past year.
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Pexels is part of Canva. For official support, use contact forms on pexels.com or support@pexels.com. For other professional communications, individuals associated with Pexels within Canva would likely use @canva.com email addresses. Historically, Pexels might have used formats like [first]@pexels.com or [first].[last]@pexels.com.
[first].[last]@canva.com or [first]@canva.com (for team members); support@pexels.com (for platform support)
Format
jane.doe@canva.com (example for team member); support@pexels.com
Example
80%
Success rate
TechCrunch • May 2019
Canva, the online design platform, announced its acquisition of Pexels, along with Pixabay, significantly expanding its library of free stock photos and videos available to its users. This strategic move aimed to integrate high-quality, free visual content directly into the Canva design experience....more
Pexels API Documentation • 2017 (continuously updated)
Pexels provides a robust API that allows developers to integrate its vast library of free stock photos and videos into their own applications and websites. This fosters broader use of Pexels content and supports creative projects across various platforms....more
Pexels Blog • 2021 (ongoing initiative)
Pexels actively encourages and showcases a more diverse and inclusive range of images and videos on its platform. This includes efforts to feature underrepresented groups and authentic portrayals of people from all walks of life, reflecting a commitment to better represent the global user base....more
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