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Petal is a financial technology company that aims to expand access to credit by using modern technology to make more informed credit decisions. They offer credit cards, such as the Petal 1 and Petal 2 Visas, designed for individuals who are new to credit or looking to build their credit history. Petal analyzes more than just credit scores, looking at an applicant's banking history (cash flow underwriting) to assess creditworthiness, making credit more accessible to those underserved by traditional systems.
Serves as the central hub for Petal's executive leadership, product development, engineering, marketing, and core business operations.
Modern office space designed to foster collaboration and innovation, typical of tech companies in NYC. Likely features open-plan areas, meeting rooms, and amenities for employees.
Likely a fast-paced, innovative, and mission-driven startup culture, focusing on financial inclusion, data-driven decision-making, and customer-centric product development.
Positioning in New York City provides access to talent from both the finance and technology sectors, as well as proximity to investors and partners.
Petal's primary market and operations are focused on the United States. While its technology and services are designed with global scalability in mind, current product offerings and customer base are U.S.-centric. Global support functions would primarily relate to serving U.S. customers who may be traveling or located internationally.
45 W 27th St, Floor 8
New York
NY
USA
Address: 1401 E Cary St, Richmond, VA 23219, USA
Serves as an operational hub, potentially chosen for its talent pool in customer service and financial operations, and possibly a more cost-effective location for scaling these functions compared to NYC.
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As of April 2025, Petal' leadership includes:
Petal has been backed by several prominent investors over the years, including:
Petal has seen some executive team consolidation and strategic hires over the past year, reflecting its growth stage and focus on specific areas like risk and technology. No major widely publicized exits noted, typically changes are part of strategic shifts.
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Petal commonly uses the email format combining the first name or first initial with the last name. Variations may exist for specific departments or roles.
first@petalcard.com or first.last@petalcard.com
Format
jason@petalcard.com
Example
75%
Success rate
Petal Blog / PR Newswire • 2023-09-07
Petal announced the appointment of Ali Heron as its new Chief Financial Officer. Heron brings over 20 years of financial leadership experience, including roles at Tumblr and Stripe, to support Petal's next phase of growth....more
TechCrunch • 2022-09-20
Petal, a fintech startup focused on expanding credit access, conducted layoffs affecting approximately 16% of its workforce, impacting around 60 employees. The company cited the need to adapt to changing market conditions and focus on long-term sustainability....more
Finextra • 2022-01-26
Petal secured $140 million in a Series D funding round led by Tarsadia Investments, with participation from existing investors. The funding was aimed at scaling its business and expanding its mission to help more people build credit....more
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