What Does Petal Do?

Total employees75
HeadquartersNew York
Founded2016

Petal is a financial technology company that aims to expand access to credit by using modern technology to make more informed credit decisions. They offer credit cards, such as the Petal 1 and Petal 2 Visas, designed for individuals who are new to credit or looking to build their credit history. Petal analyzes more than just credit scores, looking at an applicant's banking history (cash flow underwriting) to assess creditworthiness, making credit more accessible to those underserved by traditional systems.

Where Is Petal's Headquarters?

Petal officePetal officePetal officePetal office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Petal's executive leadership, product development, engineering, marketing, and core business operations.

Notable Features:

Modern office space designed to foster collaboration and innovation, typical of tech companies in NYC. Likely features open-plan areas, meeting rooms, and amenities for employees.

Work Culture:

Likely a fast-paced, innovative, and mission-driven startup culture, focusing on financial inclusion, data-driven decision-making, and customer-centric product development.

HQ Significance:

Positioning in New York City provides access to talent from both the finance and technology sectors, as well as proximity to investors and partners.

Values Reflected in HQ: The choice of a dynamic urban center like NYC reflects ambition, access to talent, and a desire to be at the forefront of fintech innovation. The office design would likely emphasize transparency and collaboration.

Location:

Petal's primary market and operations are focused on the United States. While its technology and services are designed with global scalability in mind, current product offerings and customer base are U.S.-centric. Global support functions would primarily relate to serving U.S. customers who may be traveling or located internationally.

Street Address:

45 W 27th St, Floor 8

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Petal Operate Around the World?

Richmond, VA, USA

Address: 1401 E Cary St, Richmond, VA 23219, USA

Serves as an operational hub, potentially chosen for its talent pool in customer service and financial operations, and possibly a more cost-effective location for scaling these functions compared to NYC.

Buying Intent Signals for Petal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Petal? Meet the Executive Team

As of April 2025, Petal' leadership includes:

Jason Gross - Co-Founder & Chief Executive Officer
Andrew Endicott - Co-Founder & President
Kaustubh Deshpande - Co-Founder & Chief Risk & Analytics Officer
Ali Heron - Chief Financial Officer
Nitya Sharma - Chief Growth Officer
Damien Lanyon - Chief Technology Officer

Who's Investing in Petal?

Petal has been backed by several prominent investors over the years, including:

Valar Ventures
Tarsadia Investments
Rosecliff Ventures
Afore Capital
RiverPark Ventures
Great Oaks Venture Capital
Gramercy Fintech Holdings
Jefferies
Silicon Valley Bank (debt financing)
Trinity Capital (debt financing)

What Leadership Changes Has Petal Seen Recently?

Hire1
Exits0

Petal has seen some executive team consolidation and strategic hires over the past year, reflecting its growth stage and focus on specific areas like risk and technology. No major widely publicized exits noted, typically changes are part of strategic shifts.

New Appointments:

Ali Heron, Ali Heron joined Petal as Chief Financial Officer to lead the company's financial strategy and operations.

What Technology (Tech Stack) Is Used byPetal?

Discover the tools Petal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Petal Email Formats and Examples

Petal commonly uses the email format combining the first name or first initial with the last name. Variations may exist for specific departments or roles.

first@petalcard.com or first.last@petalcard.com

Format

jason@petalcard.com

Example

75%

Success rate

What's the Latest News About Petal?

Petal Blog / PR Newswire2023-09-07

Petal Welcomes Ali Heron as Chief Financial Officer

Petal announced the appointment of Ali Heron as its new Chief Financial Officer. Heron brings over 20 years of financial leadership experience, including roles at Tumblr and Stripe, to support Petal's next phase of growth....more

TechCrunch2022-09-20

Petal lays off 16% of staff as it navigates fintech’s choppy waters

Petal, a fintech startup focused on expanding credit access, conducted layoffs affecting approximately 16% of its workforce, impacting around 60 employees. The company cited the need to adapt to changing market conditions and focus on long-term sustainability....more

Finextra2022-01-26

Petal raises $140m in Series D funding

Petal secured $140 million in a Series D funding round led by Tarsadia Investments, with participation from existing investors. The funding was aimed at scaling its business and expanding its mission to help more people build credit....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Petal, are just a search away.