Petal-Pup is a forward-thinking company dedicated to enhancing the lives of pets and their owners through innovative, sustainable, and thoughtfully designed products. We believe that pets are family, and they deserve the very best. From eco-friendly toys and smart pet care solutions to nutritious, natural treats, Petal-Pup is committed to fostering joy, health, and a deeper connection between humans and their beloved animal companions. Our focus is on quality, creativity, and a positive impact on the pet community and the environment.
Serves as the central hub for Petal-Pup's global operations, including product innovation, design, software development, marketing strategy, and executive leadership.
Eco-conscious building design with abundant natural light, pet-friendly workspaces including an indoor 'bark park' and outdoor play area, an on-site R&D lab for product testing and development, and collaborative open-plan office spaces.
A dynamic, creative, and highly collaborative environment where passion for pets and innovation thrives. Petal-Pup fosters an inclusive culture with a strong emphasis on work-life balance, continuous learning, and, naturally, a pet-welcoming office policy where employees' pets are regular visitors.
The Austin HQ symbolizes Petal-Pup's core values of innovation, sustainability, and community. It's the birthplace of our ideas and the nerve center for our mission to enrich the lives of pets and their owners worldwide.
Petal-Pup operates with a global mindset, headquartered in Austin, Texas, with key international offices in Amsterdam (Netherlands) and Vancouver (Canada). Our products are available to pet lovers across North America, Europe, and parts of Asia-Pacific through our robust e-commerce platform and select retail partnerships. We also have a distributed remote workforce across several countries, contributing to functions like software engineering, customer support, and marketing, ensuring we can serve our diverse, global community effectively.
4500 Petal Drive
Austin
TX
USA
Address: Keizersgracht 123, 1015 CJ Amsterdam
To establish and grow Petal-Pup's presence in the European market, adapting to local consumer needs and tapping into the region's strong pet care industry and design talent.
Address: 789 West Pender Street, Vancouver, BC V6C 1H2
To leverage Vancouver's strong tech talent pool for software development and to provide localized support to Canadian customers, ensuring a seamless brand experience.
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As of April 2025, Petal & Pup' leadership includes:
Petal & Pup has been backed by several prominent investors over the years, including:
In the past year, Petal-Pup strategically expanded its executive leadership by appointing a new Chief Operating Officer to scale operations and welcomed a new Chief Marketing Officer to drive global brand growth. There were no executive departures.
Discover the tools Petal & Pup uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Petal-Pup typically uses the [first_initial][last_name]@petal-pup.com email format for its employees. For example, if an employee's name is Jane Doe, her email address would likely be jdoe@petal-pup.com. This is the most common format, though variations might exist for specific departments or roles.
flast@petal-pup.com
Format
evance@petal-pup.com
Example
90%
Success rate
Sustainable Pet Journal • March 15, 2024
Petal-Pup today announced it has officially become a Certified B Corporation, joining a global movement of companies using business as a force for good. This certification underscores Petal-Pup's long-standing commitment to high standards of social and environmental performance, transparency, and accountability....more
PetTech Today • October 26, 2023
Innovator in pet technology, Petal-Pup, launched its highly anticipated 'PupPal Smart Collar' today. The device offers comprehensive health monitoring, activity tracking, GPS location services, and personalized insights for pet owners, aiming to revolutionize proactive pet care....more
Global Pet Industry News • June 15, 2023
Austin-based Petal-Pup is expanding its operations into Europe with the opening of a new regional headquarters in Amsterdam, Netherlands. This move aims to bring Petal-Pup's innovative and sustainable pet products to a wider European audience, with CEO Dr. Elara Vance citing strong market demand....more
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