highperformr logo

Petal & Pup's Overview

Total employees80
HeadquartersAustin
Founded2014

Petal-Pup is a forward-thinking company dedicated to enhancing the lives of pets and their owners through innovative, sustainable, and thoughtfully designed products. We believe that pets are family, and they deserve the very best. From eco-friendly toys and smart pet care solutions to nutritious, natural treats, Petal-Pup is committed to fostering joy, health, and a deeper connection between humans and their beloved animal companions. Our focus is on quality, creativity, and a positive impact on the pet community and the environment.

Where is Petal & Pup's Headquarters?

HQ Function

Serves as the central hub for Petal-Pup's global operations, including product innovation, design, software development, marketing strategy, and executive leadership.

Notable Features:

Eco-conscious building design with abundant natural light, pet-friendly workspaces including an indoor 'bark park' and outdoor play area, an on-site R&D lab for product testing and development, and collaborative open-plan office spaces.

Work Culture:

A dynamic, creative, and highly collaborative environment where passion for pets and innovation thrives. Petal-Pup fosters an inclusive culture with a strong emphasis on work-life balance, continuous learning, and, naturally, a pet-welcoming office policy where employees' pets are regular visitors.

HQ Significance:

The Austin HQ symbolizes Petal-Pup's core values of innovation, sustainability, and community. It's the birthplace of our ideas and the nerve center for our mission to enrich the lives of pets and their owners worldwide.

Values Reflected in HQ: Innovation (state-of-the-art R&D lab), Sustainability (LEED-certified design, use of recycled materials, EV charging stations), Community (collaborative spaces, pet-friendly amenities), and Pet Well-being (evident in design and policies).

Location:

Petal-Pup operates with a global mindset, headquartered in Austin, Texas, with key international offices in Amsterdam (Netherlands) and Vancouver (Canada). Our products are available to pet lovers across North America, Europe, and parts of Asia-Pacific through our robust e-commerce platform and select retail partnerships. We also have a distributed remote workforce across several countries, contributing to functions like software engineering, customer support, and marketing, ensuring we can serve our diverse, global community effectively.

Street Address:

4500 Petal Drive

City:

Austin

State/Province:

TX

Country:

USA

Petal & Pup's Global Presence

Amsterdam, Netherlands

Address: Keizersgracht 123, 1015 CJ Amsterdam

To establish and grow Petal-Pup's presence in the European market, adapting to local consumer needs and tapping into the region's strong pet care industry and design talent.

Vancouver, BC, Canada

Address: 789 West Pender Street, Vancouver, BC V6C 1H2

To leverage Vancouver's strong tech talent pool for software development and to provide localized support to Canadian customers, ensuring a seamless brand experience.

Buying Intent Signals for Petal & Pup

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Petal & Pup

As of April 2025, Petal & Pup' leadership includes:

Dr. Elara Vance - Chief Executive Officer & Co-Founder
Ben Carter - Chief Technology Officer & Co-Founder
Sofia Chen - Chief Marketing Officer
Marcus Green - Chief Product Officer
Aisha Khan - Chief Operating Officer

Investors of Petal & Pup

Petal & Pup has been backed by several prominent investors over the years, including:

Pawsitive Ventures
GreenSprout Capital
TechBloom Fund
Canine Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past year, Petal-Pup strategically expanded its executive leadership by appointing a new Chief Operating Officer to scale operations and welcomed a new Chief Marketing Officer to drive global brand growth. There were no executive departures.

New Appointments:

Aisha Khan, Aisha Khan appointed as new Chief Operating Officer to oversee operational excellence and expansion.
Sofia Chen, Sofia Chen appointed as new Chief Marketing Officer to lead Petal-Pup's global marketing and brand strategy.

Technology (Tech Stack) used by Petal & Pup

Discover the tools Petal & Pup uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Petal & Pup Email Formats and Examples

Petal-Pup typically uses the [first_initial][last_name]@petal-pup.com email format for its employees. For example, if an employee's name is Jane Doe, her email address would likely be jdoe@petal-pup.com. This is the most common format, though variations might exist for specific departments or roles.

flast@petal-pup.com

Format

evance@petal-pup.com

Example

90%

Success rate

News and media

Sustainable Pet JournalMarch 15, 2024

Petal-Pup Achieves B Corp Certification, Reinforcing Commitment to Sustainability and Social Responsibility

Petal-Pup today announced it has officially become a Certified B Corporation, joining a global movement of companies using business as a force for good. This certification underscores Petal-Pup's long-standing commitment to high standards of social and environmental performance, transparency, and accountability....more

PetTech TodayOctober 26, 2023

Petal-Pup Unveils 'PupPal Smart Collar' with Advanced Health Monitoring and GPS Tracking

Innovator in pet technology, Petal-Pup, launched its highly anticipated 'PupPal Smart Collar' today. The device offers comprehensive health monitoring, activity tracking, GPS location services, and personalized insights for pet owners, aiming to revolutionize proactive pet care....more

Global Pet Industry NewsJune 15, 2023

Petal-Pup Announces European Market Expansion with New Amsterdam Office

Austin-based Petal-Pup is expanding its operations into Europe with the opening of a new regional headquarters in Amsterdam, Netherlands. This move aims to bring Petal-Pup's innovative and sustainable pet products to a wider European audience, with CEO Dr. Elara Vance citing strong market demand....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Petal & Pup, are just a search away.