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PETA
What Does PETA Do?
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 9 million members and supporters globally. Founded in 1980, PETA is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. The organization focuses on four core areas where the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
Where Is PETA's Headquarters?
HQ Function
Serves as the central hub for PETA's operations in the United States, coordinating campaigns, research, public education, media outreach, and administrative functions for its animal rights advocacy work.
Notable Features:
The Sam Simon Center is a modern, eco-friendly building named after 'The Simpsons' co-creator and philanthropist Sam Simon. It features an open floor plan, dog-friendly policies, and vegan-friendly facilities. It was PETA's first LEED-certified (Silver) building.
Work Culture:
The work culture at PETA's headquarters is mission-driven and passionate, attracting individuals dedicated to animal rights. Employees often describe it as fast-paced and demanding, yet rewarding due to the direct impact on animal welfare. The environment is collaborative, with a strong sense of shared purpose.
HQ Significance:
The Norfolk headquarters is significant as the primary command center for PETA's extensive US operations and a symbol of its growth and influence in the animal rights movement. It houses key departments that drive global campaigns and initiatives.
Values Reflected in HQ: The headquarters reflects PETA's values through its eco-friendly design (LEED certification), promotion of a vegan lifestyle (e.g., vegan food policies/kitchen), and often being a dog-friendly workplace, aligning with its commitment to animal welfare and environmental consciousness.
Location:
PETA and its independent international affiliates operate globally, supporting a wide range of functions to promote animal rights. These include undercover investigations into industries that use animals, public awareness campaigns featuring celebrity endorsements, lobbying for stronger animal protection legislation, promoting vegan lifestyles, scientific research into alternatives to animal testing, and direct animal rescue operations. Their presence is maintained through offices and partnerships in North America, Europe, Asia, and Australia, allowing them to tailor campaigns to regional issues and cultural contexts.
Street Address:
501 Front St.
City:
Norfolk
State/Province:
VA
Country:
USA
Where Else Does PETA Operate Around the World?
London, United Kingdom
Address: PETA Foundation, 8 All Saints Street, London, N1 9RL, United Kingdom
To advance animal rights initiatives and engage with policymakers, media, and the public across the UK and influence European animal welfare standards.
Mumbai, India
Address: PETA India, PO Box 28260, Juhu, Mumbai 400 049, India
To raise awareness and advocate for animal rights in India, a country with diverse animal welfare challenges and a large population, working on specific local issues such as temple elephants or street dog sterilization.
Stuttgart, Germany
Address: PETA Deutschland e.V., Friolzheimer Str. 3, 70499 Stuttgart, Germany
To influence German public opinion and legislation concerning animal welfare, and to collaborate with other European animal rights groups.
Sydney, NSW, Australia
Address: PETA Australia, PO Box 20308, World Square, Sydney NSW 2002, Australia
To advocate for animal rights in Australia, addressing specific regional concerns and promoting compassionate living to the Australian public.
Buying Intent Signals for PETA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading PETA? Meet the Executive Team
As of April 2025, PETA' leadership includes:
Who's Investing in PETA?
PETA has been backed by several prominent investors over the years, including:
What Leadership Changes Has PETA Seen Recently?
PETA's core leadership team, particularly figures like President Ingrid Newkirk, has demonstrated long-term stability. Specific executive-level hires or exits, comparable to those in publicly traded corporations, are not typically publicized unless they involve very senior or publicly visible roles. As of mid-2024, no major high-profile executive team changes within PETA US have been widely reported in the last 12 months.
What Technology (Tech Stack) Is Used byPETA?
Discover the tools PETA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PETA Email Formats and Examples
PETA staff email addresses generally follow standard professional formats, typically combining parts of the employee's name with the peta.org domain. While specific internal structures can vary, a common pattern often used for key personnel in external communications is [firstname][lastinitial]@peta.org.
[firstname][lastinitial]@peta.org (e.g., IngridN@peta.org) or [firstinitial][lastname]@peta.org (e.g., jdoe@peta.org)
Format
IngridN@peta.org
Example
85%
Success rate
What's the Latest News About PETA?
PETA.org (Press Release) • May 21, 2024
PETA News: PETA’s ‘Running of the Bulldogs’ Races Into New Orleans This Weekend
PETA is bringing its ‘Running of the Bulldogs’ event to New Orleans, featuring people in bulldog costumes racing to highlight the breathing difficulties faced by brachycephalic breeds and promote adoption from shelters....more
VegNews • May 20, 2024
PETA News: PETA Gifts Beyoncé Custom Vegan Leather Cowboy Boots After 'Cowboy Carter' Success
Following the success of her album 'Cowboy Carter,' PETA sent Beyoncé custom-made vegan leather cowboy boots from LØCI, encouraging a shift away from animal leather in fashion....more
PETA.org (Press Release) • May 16, 2024
PETA News: Louis Vuitton Urged to Ditch Exotic Skins Ahead of LVMH Annual Meeting
PETA France is urging LVMH, Louis Vuitton's parent company, to stop using exotic skins by displaying a striking advertisement in Paris ahead of LVMH's annual meeting....more
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