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Persado
What Does Persado Do?
Persado is an Artificial Intelligence (AI) platform that specializes in generating personalized marketing language designed to motivate individuals to engage and act. By leveraging a vast database of words, phrases, and emotional triggers, Persado helps enterprises create high-performing email subject lines, ad creatives, website copy, and other customer communications. The platform's advanced AI and machine learning algorithms analyze and predict the most effective language for specific audiences, aiming to significantly improve conversion rates and customer engagement across various digital channels.
Where Is Persado's Headquarters?
HQ Function
Serves as the central hub for Persado's executive leadership, global strategy, product development, marketing, and core business operations.
Notable Features:
Modern office space in a prime Manhattan location (Flatiron District), designed to foster collaboration and innovation, equipped with state-of-the-art technology infrastructure.
Work Culture:
A dynamic, innovative, and data-driven environment that encourages creativity, experimentation, and collaboration. Emphasis on learning and leveraging cutting-edge AI technology to solve complex marketing challenges.
HQ Significance:
The New York City headquarters positions Persado at the heart of global business, technology, and marketing industries, facilitating access to top talent, enterprise clients, and key investment partners.
Values Reflected in HQ: Innovation, data-centricity, customer focus, and cutting-edge technology are reflected in a workspace designed for agile development, strategic thinking, and global team collaboration.
Location:
Persado supports its global clientele through a network of strategically located offices and remote teams across North America and Europe. Key functions supported globally include sales, customer success, marketing, AI research and development, data science, engineering, and business operations. This distributed model ensures tailored solutions, localized support, and effective service delivery for enterprises worldwide, enabling them to leverage Persado's advanced AI language capabilities irrespective of their location.
Street Address:
28 West 23rd Street, Floor 10
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Persado Operate Around the World?
London, United Kingdom
Address: The Office Group, 2 Stephen Street, London, W1T 1AN, UK (or similar central London location)
Expanding Persado's presence in the UK and European markets, providing localized support and leveraging regional market insights for AI language optimization.
Athens, Greece
Address: Leof. Kifisias 125-127, Athina 115 24, Greece
Leveraging local tech talent to drive innovation in AI and machine learning, supporting global product development and operational excellence.
Rome, Italy
Address: Via Properzio 5, 00193 Roma RM, Italy (or similar professional office space)
Catering to Italian-speaking clients and expanding Persado's footprint in Southern Europe by demonstrating value in the local market context.
Toronto, ON, Canada
Address: Office in central Toronto, specific address typically provided for business engagements.
Expanding Persado's reach within Canada, providing localized support for Canadian clients, and adapting strategies to the Canadian business environment.
Buying Intent Signals for Persado
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Persado? Meet the Executive Team
As of April 2025, Persado' leadership includes:
Who's Investing in Persado?
Persado has been backed by several prominent investors over the years, including:
What Leadership Changes Has Persado Seen Recently?
In the last 12 months (approx. mid-2023 to mid-2024), Persado experienced a key change in its finance leadership with the departure of its CFO. The company, under CEO Jason Heller, continues to focus on growth and innovation with its core executive team. No major C-suite appointments to fill this role or other new C-level positions have been publicly announced during this period.
Departures
What Technology (Tech Stack) Is Used byPersado?
Discover the tools Persado uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Persado Email Formats and Examples
Persado likely utilizes common corporate email formats for its employees. While the exact primary format can vary, typical structures include the first name initial followed by the last name, or first name separated by a dot from the last name, all preceding '@persado.com'.
[first_initial][last]@persado.com or [first].[last]@persado.com
Format
jdoe@persado.com or jane.doe@persado.com
Example
75%
Success rate
What's the Latest News About Persado?
PR Newswire • March 7, 2024
Persado Essential Motivation Unlocks No-Cost Access to AI Content Generation for Marketers
Persado announced the launch of Persado Essential Motivation, a new offering providing marketers with no-cost access to its AI-powered content generation platform to create high-performing marketing language....more
Destination CRM • February 13, 2024
Persado Partners with Optimizely
Persado has partnered with Optimizely, enabling Optimizely customers to leverage Persado's generative AI language platform within Optimizely's Experimentation and Content Management System products to enhance digital experiences....more
PR Newswire (via MarTech Cube) • November 7, 2023
Persado Unveils One-Click Generative AI Solution to Supercharge Brand Campaigns
Persado introduced a new one-click generative AI solution, the Motivation AI API, allowing brands to instantly create high-performing, on-brand marketing content directly within their existing martech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, and more....more
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