What Does Perpetua Do?

Total employees116
HeadquartersToronto
FoundedN/A

Perpetua, now part of Assembly, provides an AI-powered optimization platform designed to help brands, sellers, and agencies enhance their e-commerce advertising performance. Specializing in marketplaces like Amazon, Walmart, and Instacart, Perpetua's software offers tools for campaign management, bid optimization, keyword harvesting, and analytics to drive sales growth and improve return on ad spend (ROAS). Their solutions cater to a wide range of users, from emerging brands to large enterprises, aiming to simplify the complexities of online marketplace advertising.

Where Is Perpetua's Headquarters?

HQ Function

Serves as a key hub for Perpetua's product development, AI research, engineering, and Canadian market operations within the Assembly network. It's a center for e-commerce advertising technology innovation.

Notable Features:

Located in a modern Assembly office space in downtown Toronto, designed to foster collaboration and agile development, reflecting a dynamic tech environment.

Work Culture:

Characterized by a fast-paced, innovative, and data-driven culture stemming from its startup origins, now integrated with Assembly's broader collaborative and growth-oriented global environment. There's a strong emphasis on customer success and developing cutting-edge e-commerce solutions.

HQ Significance:

Represents Perpetua's founding city and its continued importance as a center of excellence for e-commerce advertising technology, particularly for the Amazon ecosystem and other major marketplaces, within the global Assembly organization.

Values Reflected in HQ: The office environment and operations aim to reflect values such as innovation, technological excellence, collaboration, data-driven decision-making, and customer-centric solutions in the e-commerce advertising domain.

Location:

Perpetua's platform and services support e-commerce advertisers globally, with significant operations in North America, Europe, and growing reach in Asia-Pacific and other regions. This global support is facilitated through Assembly's international office network and remote teams. Key functions supported globally include sales, customer success, strategic account management, marketing, and ensuring platform accessibility and relevance for international marketplaces.

Street Address:

360 Adelaide St W

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Perpetua Operate Around the World?

London, UK

Address: Fora, 2 Poly_Technic, 2nd Floor, 309 Regent St., London W1B 2HW, United Kingdom (Assembly London Office)

Serves as a key center for Perpetua's client engagement and expansion in the UK and European markets, adapting its AI-powered advertising solutions to regional e-commerce dynamics and advertiser needs.

Santa Monica, California, USA

Address: 2100 Colorado Ave, Santa Monica, CA 90404, USA (Assembly Global HQ)

Central hub for overarching strategy, corporate functions, and significant US market operations for all Assembly brands, including Perpetua.

Buying Intent Signals for Perpetua

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Perpetua? Meet the Executive Team

As of April 2025, Perpetua' leadership includes:

Rosco Hill - Co-founder of Perpetua; Head of Perpetua at Assembly
Joe Rideout - Co-founder of Perpetua; Head of Product, Perpetua at Assembly
Adam Epstein - Co-founder of Perpetua; Current role within Assembly's technology leadership (specific title may vary)

Who's Investing in Perpetua?

Perpetua has been backed by several prominent investors over the years, including:

Information Venture Partners
Ten Coves Capital (formerly TCV)
FPV Ventures
Reid Hoffman
Novel TMT Ventures
Silicon Valley Bank (debt financing)

What Leadership Changes Has Perpetua Seen Recently?

Hire0
Exits0

Following its acquisition by Assembly, executive leadership for the Perpetua product line is integrated within Assembly's broader organizational structure. Public announcements regarding executive hires or exits specifically for the Perpetua division are infrequent, as changes typically occur within the larger Assembly context. Key leaders from Perpetua's founding team continue in significant roles within Assembly, guiding the Perpetua brand.

Departures

N/A, No publicly announced executive departures specific to the Perpetua division in the last 12 months.

New Appointments:

N/A, No publicly announced new executive appointments specific to the Perpetua division in the last 12 months. Existing leadership continues.

What Technology (Tech Stack) Is Used byPerpetua?

Discover the tools Perpetua uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Perpetua Email Formats and Examples

Perpetua, as part of Assembly, utilizes the perpetua.io domain for communications. Common email patterns include [firstinitial][lastname] or [firstname].[lastname]. Success rates are generally high for valid employee addresses.

[firstinitial][lastname]@perpetua.io or [firstname].[lastname]@perpetua.io

Format

jdoe@perpetua.io or jane.doe@perpetua.io

Example

80%

Success rate

What's the Latest News About Perpetua?

PR Newswire / Assembly • February 7, 2024

Perpetua by Assembly Named a 2024 Category Leader for PPC and Campaign Management by G2

Assembly announced that its brands Pacvue and Perpetua have been recognized as 2024 Category Leaders for Pay-Per-Click (PPC) and Campaign Management software by G2, a leading software review site. This highlights Perpetua's strength in the e-commerce advertising space....more

Perpetua Blog • November 8, 2023

Perpetua Introduces Ad SBooster for Amazon Sponsored Brands Objectives

Perpetua launched Ad SBooster, a new feature designed to help advertisers optimize their Amazon Sponsored Brands campaigns by aligning them with specific marketing objectives such as growing brand impression share or new-to-brand customers....more

Perpetua Blog • July 25, 2023

Perpetua Releases Amazon Prime Day 2023 Results & Trends for Advertisers

Perpetua published an analysis of Amazon Prime Day 2023, offering insights into advertising performance, spending trends, and key takeaways for brands to inform their future e-commerce strategies on the platform....more

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