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Perpetua, now part of Assembly, provides an AI-powered optimization platform designed to help brands, sellers, and agencies enhance their e-commerce advertising performance. Specializing in marketplaces like Amazon, Walmart, and Instacart, Perpetua's software offers tools for campaign management, bid optimization, keyword harvesting, and analytics to drive sales growth and improve return on ad spend (ROAS). Their solutions cater to a wide range of users, from emerging brands to large enterprises, aiming to simplify the complexities of online marketplace advertising.
Serves as a key hub for Perpetua's product development, AI research, engineering, and Canadian market operations within the Assembly network. It's a center for e-commerce advertising technology innovation.
Located in a modern Assembly office space in downtown Toronto, designed to foster collaboration and agile development, reflecting a dynamic tech environment.
Characterized by a fast-paced, innovative, and data-driven culture stemming from its startup origins, now integrated with Assembly's broader collaborative and growth-oriented global environment. There's a strong emphasis on customer success and developing cutting-edge e-commerce solutions.
Represents Perpetua's founding city and its continued importance as a center of excellence for e-commerce advertising technology, particularly for the Amazon ecosystem and other major marketplaces, within the global Assembly organization.
Perpetua's platform and services support e-commerce advertisers globally, with significant operations in North America, Europe, and growing reach in Asia-Pacific and other regions. This global support is facilitated through Assembly's international office network and remote teams. Key functions supported globally include sales, customer success, strategic account management, marketing, and ensuring platform accessibility and relevance for international marketplaces.
360 Adelaide St W
Toronto
Ontario
Canada
Address: Fora, 2 Poly_Technic, 2nd Floor, 309 Regent St., London W1B 2HW, United Kingdom (Assembly London Office)
Serves as a key center for Perpetua's client engagement and expansion in the UK and European markets, adapting its AI-powered advertising solutions to regional e-commerce dynamics and advertiser needs.
Address: 2100 Colorado Ave, Santa Monica, CA 90404, USA (Assembly Global HQ)
Central hub for overarching strategy, corporate functions, and significant US market operations for all Assembly brands, including Perpetua.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Perpetua' leadership includes:
Perpetua has been backed by several prominent investors over the years, including:
Following its acquisition by Assembly, executive leadership for the Perpetua product line is integrated within Assembly's broader organizational structure. Public announcements regarding executive hires or exits specifically for the Perpetua division are infrequent, as changes typically occur within the larger Assembly context. Key leaders from Perpetua's founding team continue in significant roles within Assembly, guiding the Perpetua brand.
Discover the tools Perpetua uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Perpetua, as part of Assembly, utilizes the perpetua.io domain for communications. Common email patterns include [firstinitial][lastname] or [firstname].[lastname]. Success rates are generally high for valid employee addresses.
[firstinitial][lastname]@perpetua.io or [firstname].[lastname]@perpetua.io
Format
jdoe@perpetua.io or jane.doe@perpetua.io
Example
80%
Success rate
PR Newswire / Assembly • February 7, 2024
Assembly announced that its brands Pacvue and Perpetua have been recognized as 2024 Category Leaders for Pay-Per-Click (PPC) and Campaign Management software by G2, a leading software review site. This highlights Perpetua's strength in the e-commerce advertising space....more
Perpetua Blog • November 8, 2023
Perpetua launched Ad SBooster, a new feature designed to help advertisers optimize their Amazon Sponsored Brands campaigns by aligning them with specific marketing objectives such as growing brand impression share or new-to-brand customers....more
Perpetua Blog • July 25, 2023
Perpetua published an analysis of Amazon Prime Day 2023, offering insights into advertising performance, spending trends, and key takeaways for brands to inform their future e-commerce strategies on the platform....more
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