What Does Performly Do?

Total employees26
HeadquartersDubai
Founded2016

Performly is an innovative HR technology company specializing in AI-powered performance and engagement solutions. Our platform empowers organizations to streamline performance reviews, set and track Objectives and Key Results (OKRs), foster continuous feedback, enhance employee engagement, and build high-performing teams. By leveraging artificial intelligence, Performly provides actionable insights to help businesses unlock their workforce's full potential and align individual contributions with strategic company goals. We are committed to transforming traditional HR processes into dynamic, data-driven, and people-centric experiences, ultimately helping companies thrive by improving employee productivity and satisfaction.

Where Is Performly's Headquarters?

HQ Function

The headquarters serves as the central hub for Performly's global operations, including strategic leadership, product development and innovation, software engineering, international sales, marketing, and customer support coordination.

Notable Features:

Located in Dubai Digital Park, the headquarters benefits from a state-of-the-art infrastructure, smart city technologies, and a vibrant ecosystem of tech companies, fostering innovation and collaboration.

Work Culture:

Performly cultivates a dynamic, innovative, and collaborative work culture. As a tech company in the HR space, there's a strong emphasis on continuous learning, agility, and customer-centricity. Employees are encouraged to contribute ideas and work together to solve challenges in creating cutting-edge performance management solutions. The environment supports a growth mindset, empowering team members to develop professionally while contributing to the company's mission.

HQ Significance:

The Dubai headquarters is pivotal for Performly's strategic growth, providing access to a diverse tech talent pool, global connectivity, and a supportive environment for scaling its AI-driven HR solutions to a worldwide market.

Values Reflected in HQ: The headquarters' location and design reflect Performly's core values of innovation, technological excellence, global ambition, collaboration, and a forward-thinking approach to transforming the workplace.

Location:

While headquartered in Dubai, UAE, Performly serves a diverse and growing international client base. Its AI-powered HR platform is utilized by organizations across various regions. Global operations, client support, and market expansion are managed from the central headquarters, augmented by remote teams and regional partnerships to ensure comprehensive service delivery worldwide.

Street Address:

Office 105, Building A3, Dubai Digital Park, Dubai Silicon Oasis

City:

Dubai

State/Province:

Dubai

Country:

United Arab Emirates

Where Else Does Performly Operate Around the World?

Global (Remote & Partner Network)

Address: Not Applicable (Distributed Presence)

To ensure localized support, cater to diverse market needs, and effectively serve its growing international client base across different geographical regions with agility and cultural relevance.

Buying Intent Signals for Performly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Performly? Meet the Executive Team

As of April 2025, Performly' leadership includes:

Yousuf K. Al-Mutawa - Co-Founder & Chief Executive Officer
Zara Al-Shaikh - Co-Founder & Chief Operating Officer

Who's Investing in Performly?

Performly has been backed by several prominent investors over the years, including:

Undisclosed Seed Investors

What Leadership Changes Has Performly Seen Recently?

Hire0
Exits0

Based on publicly available information, Performly's founding executive team continues to lead the company. No major new executive hires or departures have been prominently announced in the last 12 months.

What Technology (Tech Stack) Is Used byPerformly?

Discover the tools Performly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Performly Email Formats and Examples

Performly likely uses standardized professional email formats for its employees. A common pattern for technology companies involves using the employee's first name, last name, or initials.

[first].[last]@performly.com or [first_initial][last]@performly.com

Format

jane.doe@performly.com

Example

85%

Success rate

What's the Latest News About Performly?

ZawyaOctober 11, 2023

Performly gears up for KSA expansion by early 2024

Dubai-based HR tech startup Performly announced its strategic plans to expand its operations into the Kingdom of Saudi Arabia by early 2024. This move aims to capitalize on the rapidly growing demand for advanced HR technology solutions in the KSA market....more

WamdaMarch 27, 2023

Dubai-based HRtech Performly raises seed round

Performly, an AI-powered human resources (HR) performance and engagement platform, successfully secured an undisclosed amount in a Seed funding round. The company plans to utilize the new capital to further enhance its technology and accelerate its market expansion efforts....more

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