Performance Bicycle, a well-known name in the cycling community for decades, offered a wide range of bicycles, apparel, parts, and accessories through its numerous retail stores and online platform. After facing financial difficulties, the company filed for bankruptcy in 2018. In 2019, the brand and its e-commerce assets were acquired by AMain Hobbies, which has since revitalized PerformanceBicycle.com as a primarily online retailer. Today, Performance Bicycle continues to serve cycling enthusiasts by providing a comprehensive selection of road bikes, mountain bikes, electric bikes, cycling clothing, helmets, tools, and accessories from leading brands, leveraging AMain Hobbies' e-commerce expertise and customer service focus.
Serves as the primary operational center for AMain Hobbies, including the management, e-commerce operations, warehousing, and customer support for the Performance Bicycle brand.
Modern office and warehouse facility optimized for e-commerce fulfillment, inventory management, and customer service operations for various hobbyist brands including cycling.
As part of AMain Hobbies, the culture likely emphasizes a passion for hobbies (including cycling), customer satisfaction, e-commerce innovation, and a collaborative, fast-paced environment.
This headquarters is crucial for the continued operation and online presence of the Performance Bicycle brand, ensuring product availability, order fulfillment, and customer engagement under AMain Hobbies' stewardship.
Performance Bicycle, under AMain Hobbies, primarily focuses its e-commerce operations on serving customers within the United States. While international shipping to select countries may be available for some products, its core market and logistical infrastructure are geared towards domestic U.S. consumers. Global brand recognition exists due to its long history, but active operational presence is U.S.-centric.
424 Otterson Dr
Chico
CA
USA
Address: N/A - Operations consolidated post-acquisition.
Focus is on nationwide e-commerce fulfillment from centralized AMain Hobbies locations rather than regional offices for the Performance Bicycle brand.
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As of April 2025, Performance Bicycle' leadership includes:
Performance Bicycle has been backed by several prominent investors over the years, including:
As AMain Hobbies is a privately held company, detailed information on executive team changes is not always publicly disclosed or widely reported. No major executive hires or exits specifically tied to the leadership overseeing the Performance Bicycle brand within AMain Hobbies have been prominent in public news over the last 12 months.
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Email communications for Performance Bicycle are handled through AMain Hobbies. While exact internal formats aren't publicly detailed, customer service and general inquiries typically use dedicated addresses. Common corporate email patterns often involve [first_initial][last] or [first].[last]@[companydomain].com.
customerservice@performancebike.com (for support); a likely corporate format at AMain Hobbies could be [first_initial][last]@amain.com or [first_initial][last]@amainhobbies.com
Format
kbennett@amain.com
Example
70%
Success rate
Bicycle Retailer and Industry News • February 6, 2019
AMain Hobbies announced it had acquired the online retail assets of Performance Bicycle and Nashbar from Advanced Sports Enterprises, which was in bankruptcy. AMain planned to relaunch the websites and continue the brands' online presence....more
Bicycle Retailer and Industry News • May 15, 2019
Performancebike.com was officially relaunched under the ownership of AMain Hobbies, approximately three months after AMain acquired the e-commerce assets. The site featured a new design and product selection managed by AMain....more
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