What Does Perfect Fools Do?

Total employees45
HeadquartersStockholm
Founded2002

Perfect Fools is an independent international creative agency founded in 2002. We believe the most effective communication is an experience. Whether it's a digital product, a physical activation, or a global campaign, if you can make people feel something, you can make them do something. We develop our own products and tools and partner with ambitious clients around the world from our studios in Stockholm and Amsterdam to make sense of a complex world through creativity.

Where Is Perfect Fools's Headquarters?

HQ Function

The Stockholm office serves as the primary global headquarters, housing core creative, strategic, and leadership teams that drive the agency's vision and international projects.

Notable Features:

Located with scenic views in Södermalm, the office features an open, collaborative workspace designed to inspire creativity, with modern amenities and spaces for both focused work and team interaction.

Work Culture:

Perfect Fools fosters a highly creative, playful, and collaborative work environment. The culture encourages 'foolish' (i.e., bold and unconventional) ideas, experimentation, and a passion for crafting meaningful digital experiences. There's a strong emphasis on teamwork and pushing creative boundaries.

HQ Significance:

As the founding location, the Stockholm HQ is central to Perfect Fools' identity and creative philosophy. It's where the agency's unique approach to blending technology and storytelling was born and continues to evolve.

Values Reflected in HQ: The HQ design and atmosphere reflect Perfect Fools' core values: creativity, innovation, collaboration, quality craftsmanship, and a 'perfectly foolish' spirit of challenging norms.

Location:

With primary studios in Stockholm and Amsterdam, Perfect Fools supports a diverse portfolio of international clients across various continents. Their work often involves global campaigns and digital products, demonstrating their capacity to deliver impactful creative solutions worldwide.

Street Address:

Katarinavägen 15

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Perfect Fools Operate Around the World?

Amsterdam, North Holland, Netherlands

Address: Nieuwe Looiersstraat 29A, 1017 VA Amsterdam

To expand Perfect Fools' presence in mainland Europe, cater to Benelux and other European clients, and attract diverse international talent.

Buying Intent Signals for Perfect Fools

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Perfect Fools? Meet the Executive Team

As of April 2025, Perfect Fools' leadership includes:

Patrick Gardner - Founder & CEO
Tony Högqvist - Founder & Creative Director
Karl Risenfors - Founder & Technical Director
Karin Onsager-Birch - Managing Director, Amsterdam

Who's Investing in Perfect Fools?

Perfect Fools has been backed by several prominent investors over the years, including:

Independently Owned/Privately Held

What Leadership Changes Has Perfect Fools Seen Recently?

Hire0
Exits0

Perfect Fools maintains a stable leadership core, primarily composed of its founders. Public announcements of C-level executive changes are infrequent, with more focus on strategic talent acquisition for specific roles or projects as needed. No major executive hires or exits have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byPerfect Fools?

Discover the tools Perfect Fools uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Perfect Fools Email Formats and Examples

Perfect Fools likely utilizes standard professional email formats. The most common patterns for companies of this type are [first].[last]@[domain] or [first_initial][last]@[domain].

[first].[last]@perfectfools.com

Format

patrick.gardner@perfectfools.com

Example

90%

Success rate

What's the Latest News About Perfect Fools?

Perfect Fools News • October 17, 2023

Perfect Fools x Viaplay Group

Perfect Fools partnered with Viaplay Group to develop and launch a new brand platform for Viaplay. The collaboration aimed to solidify Viaplay's unique position in the streaming market by defining what makes it special....more

Perfect Fools News • January 25, 2023

Our new identity

Perfect Fools unveiled a new brand identity, including a refreshed logo and visual language. The update reflects the agency's evolution and its mission to 'make sense of a complex world through creativity'....more

Perfect Fools News • November 8, 2022

The Next Web: Our work with Back

Perfect Fools' collaboration with Back, an internal-workflow automation startup, was featured by The Next Web. The project involved creating a new brand identity and website for Back....more

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