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Perfect Fools is an independent international creative agency founded in 2002. We believe the most effective communication is an experience. Whether it's a digital product, a physical activation, or a global campaign, if you can make people feel something, you can make them do something. We develop our own products and tools and partner with ambitious clients around the world from our studios in Stockholm and Amsterdam to make sense of a complex world through creativity.
The Stockholm office serves as the primary global headquarters, housing core creative, strategic, and leadership teams that drive the agency's vision and international projects.
Located with scenic views in Södermalm, the office features an open, collaborative workspace designed to inspire creativity, with modern amenities and spaces for both focused work and team interaction.
Perfect Fools fosters a highly creative, playful, and collaborative work environment. The culture encourages 'foolish' (i.e., bold and unconventional) ideas, experimentation, and a passion for crafting meaningful digital experiences. There's a strong emphasis on teamwork and pushing creative boundaries.
As the founding location, the Stockholm HQ is central to Perfect Fools' identity and creative philosophy. It's where the agency's unique approach to blending technology and storytelling was born and continues to evolve.
With primary studios in Stockholm and Amsterdam, Perfect Fools supports a diverse portfolio of international clients across various continents. Their work often involves global campaigns and digital products, demonstrating their capacity to deliver impactful creative solutions worldwide.
Katarinavägen 15
Stockholm
Stockholm County
Sweden
Address: Nieuwe Looiersstraat 29A, 1017 VA Amsterdam
To expand Perfect Fools' presence in mainland Europe, cater to Benelux and other European clients, and attract diverse international talent.
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As of April 2025, Perfect Fools' leadership includes:
Perfect Fools has been backed by several prominent investors over the years, including:
Perfect Fools maintains a stable leadership core, primarily composed of its founders. Public announcements of C-level executive changes are infrequent, with more focus on strategic talent acquisition for specific roles or projects as needed. No major executive hires or exits have been publicly announced in the last 12 months.
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Perfect Fools likely utilizes standard professional email formats. The most common patterns for companies of this type are [first].[last]@[domain] or [first_initial][last]@[domain].
[first].[last]@perfectfools.com
Format
patrick.gardner@perfectfools.com
Example
90%
Success rate
Perfect Fools News • October 17, 2023
Perfect Fools partnered with Viaplay Group to develop and launch a new brand platform for Viaplay. The collaboration aimed to solidify Viaplay's unique position in the streaming market by defining what makes it special....more
Perfect Fools News • January 25, 2023
Perfect Fools unveiled a new brand identity, including a refreshed logo and visual language. The update reflects the agency's evolution and its mission to 'make sense of a complex world through creativity'....more
Perfect Fools News • November 8, 2022
Perfect Fools' collaboration with Back, an internal-workflow automation startup, was featured by The Next Web. The project involved creating a new brand identity and website for Back....more
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