What Does Perfect Fitness Do?

Total employees658
HeadquartersDurham
Founded2005

Perfect Fitness is a leading brand in at-home fitness equipment, renowned for its innovative and functional training tools. Founded by former Navy SEAL Alden Mills, the brand focuses on bodyweight and functional strength training, with popular products like the Perfect Pushup, Perfect Pullup, and Ab Carver Pro. Perfect Fitness aims to make effective fitness accessible to everyone, helping users achieve their strength and conditioning goals through thoughtfully designed, high-quality gear. The brand is now part of Implus LLC, a leader in sports, fitness, and outdoor accessories.

Where Is Perfect Fitness's Headquarters?

HQ Function

Serves as the global headquarters for Implus LLC, overseeing all corporate functions including strategy, finance, marketing, product development, and operations for its portfolio of brands, including Perfect Fitness.

Notable Features:

The Durham campus is a modern corporate facility likely equipped with product showrooms, R&D labs, and collaborative workspaces designed to foster innovation across Implus's diverse brand portfolio.

Work Culture:

As part of Implus LLC, the work culture supporting Perfect Fitness likely emphasizes innovation, a passion for healthy lifestyles, consumer focus, and collaborative teamwork to drive growth in the competitive fitness market.

HQ Significance:

The Durham headquarters is the nerve center for Implus LLC, where key strategic decisions for Perfect Fitness and other brands are made, impacting product innovation, global distribution, and marketing efforts.

Values Reflected in HQ: The headquarters likely reflects Implus's core values such as innovation, quality, customer satisfaction, and market leadership in the sports and fitness accessories industry, providing an environment conducive to achieving these aims for brands like Perfect Fitness.

Location:

Through its parent company Implus LLC, Perfect Fitness products are marketed and distributed globally. Implus has a significant international footprint with dedicated teams and distribution networks supporting sales in North America, Europe, Asia-Pacific (including Australia), and other regions. This allows Perfect Fitness to reach consumers worldwide through various retail partners, e-commerce platforms, and distributors, ensuring accessibility for fitness enthusiasts across many countries.

Street Address:

2001 T.W. Alexander Drive

City:

Durham

State/Province:

North Carolina

Country:

USA

Where Else Does Perfect Fitness Operate Around the World?

Gorinchem, Netherlands

Address: Papland 16, 4206 CL Gorinchem, Netherlands

To support and expand the presence of Implus brands, including Perfect Fitness, in the European market, catering to local consumer needs and retailer networks.

Laval, Quebec, Canada

Address: 8505 Rue Dalton, Laval, QC H4T 1V5, Canada

To serve the Canadian market effectively by providing localized support and distribution for Implus's portfolio of brands, including Perfect Fitness.

Melbourne, Victoria, Australia

Address: Level 1, 150-158 Montague Street, South Melbourne, VIC 3205, Australia

To drive growth for Implus brands like Perfect Fitness in the Oceania region, adapting to local market trends and consumer demands.

Buying Intent Signals for Perfect Fitness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Perfect Fitness? Meet the Executive Team

As of April 2025, Perfect Fitness' leadership includes:

Todd Vore - Chief Executive Officer
Chris Beaty - Chief Financial Officer
Tanya Ignacio - Chief People Officer
Marc Kriven - Chief Operating Officer
Ryan Cruthirds - Chief Commercial Officer

Who's Investing in Perfect Fitness?

Perfect Fitness has been backed by several prominent investors over the years, including:

Eurazeo (Current Majority Owner, since 2021)
Berkshire Partners (Previous Owner)

What Leadership Changes Has Perfect Fitness Seen Recently?

Hire1
Exits0

Over the past year, Implus LLC, the parent company of Perfect Fitness, focused on strengthening its leadership team, notably with the strategic appointment of a new Chief Financial Officer to guide its financial strategy and support continued global growth initiatives.

New Appointments:

Chris Beaty, Chris Beaty appointed as new Chief Financial Officer for Implus LLC, tasked with overseeing the company's financial strategy and operations globally.

What Technology (Tech Stack) Is Used byPerfect Fitness?

Discover the tools Perfect Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Perfect Fitness Email Formats and Examples

Implus LLC, the parent company of Perfect Fitness, typically uses a standard corporate email format. The most common structure observed is the employee's first initial followed by their last name, all before the '@implus.com' domain. Other formats may exist but this is the predominant one.

[first_initial][last_name]@implus.com (e.g. jdoe@implus.com)

Format

tvore@implus.com

Example

75%

Success rate

What's the Latest News About Perfect Fitness?

PR NewswireMarch 5, 2024

Implus Acquires Spenco Brand, Strengthening Its Footcare Division

Implus Footcare, LLC, a division of Implus LLC (the parent company of Perfect Fitness), announced its acquisition of the Spenco brand and its associated assets from Waco Shoe Company. This strategic move further solidifies Implus's leadership position in the athletic and therapeutic footcare market....more

SGB MediaNovember 2, 2023

Implus Appoints Chris Beaty as Chief Financial Officer

Implus, the global accessories company that owns Perfect Fitness, has named Chris Beaty as its new Chief Financial Officer. Beaty's appointment is expected to support Implus's continued growth and strategic objectives in the sports, fitness, and outdoor markets....more

EurazeoJuly 14, 2021

Eurazeo Acquires Implus, Parent Company of Perfect Fitness

Global investment company Eurazeo announced its acquisition of Implus Corporation, a leading provider of athletic, fitness, and outdoor accessory products, including the Perfect Fitness brand. The partnership aims to accelerate Implus's growth, innovation, and international expansion....more

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