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Perfect Fitness is a leading brand in at-home fitness equipment, renowned for its innovative and functional training tools. Founded by former Navy SEAL Alden Mills, the brand focuses on bodyweight and functional strength training, with popular products like the Perfect Pushup, Perfect Pullup, and Ab Carver Pro. Perfect Fitness aims to make effective fitness accessible to everyone, helping users achieve their strength and conditioning goals through thoughtfully designed, high-quality gear. The brand is now part of Implus LLC, a leader in sports, fitness, and outdoor accessories.
Serves as the global headquarters for Implus LLC, overseeing all corporate functions including strategy, finance, marketing, product development, and operations for its portfolio of brands, including Perfect Fitness.
The Durham campus is a modern corporate facility likely equipped with product showrooms, R&D labs, and collaborative workspaces designed to foster innovation across Implus's diverse brand portfolio.
As part of Implus LLC, the work culture supporting Perfect Fitness likely emphasizes innovation, a passion for healthy lifestyles, consumer focus, and collaborative teamwork to drive growth in the competitive fitness market.
The Durham headquarters is the nerve center for Implus LLC, where key strategic decisions for Perfect Fitness and other brands are made, impacting product innovation, global distribution, and marketing efforts.
Through its parent company Implus LLC, Perfect Fitness products are marketed and distributed globally. Implus has a significant international footprint with dedicated teams and distribution networks supporting sales in North America, Europe, Asia-Pacific (including Australia), and other regions. This allows Perfect Fitness to reach consumers worldwide through various retail partners, e-commerce platforms, and distributors, ensuring accessibility for fitness enthusiasts across many countries.
2001 T.W. Alexander Drive
Durham
North Carolina
USA
Address: Papland 16, 4206 CL Gorinchem, Netherlands
To support and expand the presence of Implus brands, including Perfect Fitness, in the European market, catering to local consumer needs and retailer networks.
Address: 8505 Rue Dalton, Laval, QC H4T 1V5, Canada
To serve the Canadian market effectively by providing localized support and distribution for Implus's portfolio of brands, including Perfect Fitness.
Address: Level 1, 150-158 Montague Street, South Melbourne, VIC 3205, Australia
To drive growth for Implus brands like Perfect Fitness in the Oceania region, adapting to local market trends and consumer demands.
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As of April 2025, Perfect Fitness' leadership includes:
Perfect Fitness has been backed by several prominent investors over the years, including:
Over the past year, Implus LLC, the parent company of Perfect Fitness, focused on strengthening its leadership team, notably with the strategic appointment of a new Chief Financial Officer to guide its financial strategy and support continued global growth initiatives.
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Implus LLC, the parent company of Perfect Fitness, typically uses a standard corporate email format. The most common structure observed is the employee's first initial followed by their last name, all before the '@implus.com' domain. Other formats may exist but this is the predominant one.
[first_initial][last_name]@implus.com (e.g. jdoe@implus.com)
Format
tvore@implus.com
Example
75%
Success rate
PR Newswire • March 5, 2024
Implus Footcare, LLC, a division of Implus LLC (the parent company of Perfect Fitness), announced its acquisition of the Spenco brand and its associated assets from Waco Shoe Company. This strategic move further solidifies Implus's leadership position in the athletic and therapeutic footcare market....more
SGB Media • November 2, 2023
Implus, the global accessories company that owns Perfect Fitness, has named Chris Beaty as its new Chief Financial Officer. Beaty's appointment is expected to support Implus's continued growth and strategic objectives in the sports, fitness, and outdoor markets....more
Eurazeo • July 14, 2021
Global investment company Eurazeo announced its acquisition of Implus Corporation, a leading provider of athletic, fitness, and outdoor accessory products, including the Perfect Fitness brand. The partnership aims to accelerate Implus's growth, innovation, and international expansion....more
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