HQ Function

Serves as the main operational and strategic hub for Perch's North American e-commerce brand aggregation and growth activities. Key functions include M&A, brand management, marketing, supply chain, and technology development.

Notable Features:

Modern office facilities located in a prominent Boston commercial district, designed to foster collaboration and innovation among its teams. Situated in a high-rise building offering panoramic city views.

Work Culture:

Characterized by a fast-paced, entrepreneurial, and data-driven environment. Emphasis on teamwork, innovation in e-commerce strategies, and rapid growth. Fosters a culture of ownership and analytical decision-making.

HQ Significance:

Represents Perch's foundation and core operational base in the US market, critical for managing its portfolio of acquired brands and driving its market strategy within the broader Razor Group structure.

Values Reflected in HQ: The choice of a dynamic urban center like Boston reflects values of innovation, access to talent, and a strong presence in the technology and e-commerce ecosystem.

Location:

While Perch's primary physical operations are centered in the US, its business model is inherently global. By acquiring and scaling brands on major e-commerce marketplaces like Amazon, Perch's products reach customers internationally. As part of The Razor Group, it benefits from an expanded global operational footprint, including offices and logistics capabilities in Europe and Asia, supporting worldwide brand growth and market penetration.

Street Address:

101 Arch Street, Suite 1950

City:

Boston

State/Province:

MA

Country:

USA