PEP
PEP's Overview
Pep Stores is a major South African discount retailer offering a wide range of affordable products, including clothing, footwear, homeware, cellular products, and basic financial services. Founded in 1965, Pep aims to make essential goods accessible to everyone, primarily targeting the mass lower to middle-income market. With thousands of stores across Southern Africa, Pep is known for its commitment to value, convenience, and serving local communities.
Where is PEP's Headquarters?
HQ Function
Serves as the central command for Pep Stores' operations, overseeing strategy, merchandising, marketing, supply chain management, finance, and human resources for the brand under the Pepkor Group.
Notable Features:
A large, modern office complex designed to support extensive retail operations and a significant workforce, located within a key industrial and commercial zone. It houses the central functions for the Pep brand.
Work Culture:
Characterized by a fast-paced, results-oriented environment focused on delivering value to customers. Emphasizes teamwork, affordability, a 'can-do' spirit, and a strong connection to the communities it serves, reflecting its 'amazing value' proposition.
HQ Significance:
The operational and strategic heart of one of Southern Africa's largest and most recognized single-brand retailers, driving its extensive store network, product sourcing, and market presence across multiple countries.
Values Reflected in HQ: The headquarters likely reflects Pep's core values of efficiency, accessibility, and value-for-money through its operational design, functional layout, and focus on supporting a widespread retail footprint.
Location:
Pep Stores operates primarily in Southern Africa, with a significant presence in South Africa and stores in countries including Botswana, Lesotho, Namibia, Eswatini (Swaziland), and Zambia. These operations focus on providing affordable retail goods to local communities.
Street Address:
36 Stellenberg Road
City:
Parow Industria, Cape Town
State/Province:
Western Cape
Country:
South Africa
PEP's Global Presence
Isando, Gauteng, South Africa
Address: 10 Quality Road, Isando, Kempton Park, 1600, South Africa (Pepkor Logistics/Distribution Center)
Ensures efficient supply chain management and product availability for a high volume of Pep stores in one of South Africa's most populous and economically active regions, supporting the brand's promise of accessible and affordable goods.
Buying Intent Signals for PEP
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Executive Team of PEP
As of April 2025, PEP' leadership includes:
Investors of PEP
PEP has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced new hires or exits specifically for the most senior brand-level executive leadership of Pep Stores were prominently identified in the last 12 months. Key leadership roles are often part of the broader Pepkor group structure, where changes may occur.
Technology (Tech Stack) used by PEP
Discover the tools PEP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PEP Email Formats and Examples
Pep Stores, as part of the Pepkor group, likely utilizes standardized corporate email formats for its employees. Common formats for large organizations include a combination of first name, last name, and initials at their corporate domain.
[first_initial][last]@pep.co.za or [first].[last]@pepkor.co.za
Format
jdoe@pep.co.za
Example
75%
Success rate
News and media
Business Day • May 28, 2024
Pepkor (incl. Pep Stores) grows interim revenue and profit, but consumers remain under pressure
Pepkor, the parent company of Pep Stores, reported growth in revenue and profit for the six months to end-March 2024, despite ongoing pressure on consumers. The PEP brand continued to show resilience and market share gains in key categories....more
Pepkor • November 20, 2023
PEP’s PAXI introduces affordable international money transfers to India and new PEP HOME standalone stores
PEP's financial services provider, PAXI, announced the launch of affordable international money transfers to India. Additionally, PEP is expanding its PEP HOME offering with new standalone stores, enhancing its presence in the homeware market....more
Bizcommunity • February 15, 2024
Pep Clothing's 'School Boss' campaign makes a big impact
Pep Clothing's 'School Boss' campaign was highlighted for its significant impact in providing affordable school uniforms, reinforcing Pep's commitment to supporting education and easing financial burdens for families across South Africa....more
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