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Peony Swimwear's Overview

Total employees25
HeadquartersBurleigh Heads
Founded2012

Peony Swimwear is an Australian, family-run luxury swimwear and resortwear brand dedicated to sustainability and timeless design. Founded with a vision to create pieces that are both beautiful and consciously produced, Peony utilizes recycled and regenerative materials, such as ECONYL® regenerated nylon and GOTS certified organic cotton. The brand is known for its signature feminine aesthetic, custom-designed floral prints, and nostalgic silhouettes. Peony aims to evoke a sense of effortless holiday bliss, offering swimwear that is designed to be cherished for seasons to come, embodying a slower, more thoughtful approach to fashion.

Where is Peony Swimwear's Headquarters?

HQ Function

The headquarters serves as the central hub for Peony Swimwear's design, product development, marketing, operations, and strategic management.

Notable Features:

Likely a creatively inspiring space that mirrors the brand's aesthetic, with an emphasis on natural light and materials, fostering a collaborative design environment.

Work Culture:

As a family-run business, the work culture is likely close-knit, passionate, and driven by a shared commitment to sustainability, quality, and the brand's core values. Emphasis on creativity and attention to detail.

HQ Significance:

The HQ is the heart of Peony's creative vision and operational execution, deeply rooted in the Australian coastal lifestyle that inspires its collections.

Values Reflected in HQ: The HQ's operations and likely design would reflect values of sustainability, creativity, quality craftsmanship, and a connection to nature and the coastal environment.

Location:

Peony Swimwear supports a global customer base through its international e-commerce platform and a network of premium retail stockists across Australia, North America, Europe, and Asia. Their functions supported globally include sales, marketing, customer service (via online channels), and brand partnerships.

Street Address:

Not publicly disclosed (Common for design studios; operations are based in Burleigh Heads)

City:

Burleigh Heads

State/Province:

Queensland

Country:

Australia

Peony Swimwear's Global Presence

N/A

Address: N/A

Focus is on strategic partnerships with retailers and distributors in key markets like North America, Europe, and Asia to extend brand reach and accessibility.

Buying Intent Signals for Peony Swimwear

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Peony Swimwear

As of April 2025, Peony Swimwear' leadership includes:

Becky Morton - Founder & Director

Investors of Peony Swimwear

Peony Swimwear has been backed by several prominent investors over the years, including:

Peony Swimwear is a privately held, family-owned company.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a private, family-run business, Peony Swimwear does not typically publicize executive team changes. No significant executive hires or exits have been publicly announced in the last 12 months.

Technology (Tech Stack) used by Peony Swimwear

Discover the tools Peony Swimwear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Peony Swimwear Email Formats and Examples

For Peony Swimwear, common email formats likely involve the first name or first initial and last name. Customer inquiries are typically directed to a general 'hello' or 'info' address.

[first]@peonyswimwear.com or hello@peonyswimwear.com

Format

hello@peonyswimwear.com

Example

80%

Success rate

News and media

The Grace TalesOctober 17, 2022

Peony Swimwear: At Home With Becky Morton, Founder Of Peony

An intimate look into the life of Becky Morton, the founder of Peony Swimwear. The feature discusses her journey in building the sustainable swimwear brand, her design philosophy, and balancing entrepreneurship with family life....more

RusshAugust 5, 2021

Peony Swimwear: Peony's new 'Sea' collection is dedicated to the deep blue

Peony Swimwear released its 'Sea' collection, inspired by the ocean. The collection continues the brand's commitment to sustainability, featuring pieces made from recycled and regenerative materials, celebrating the beauty and importance of marine conservation....more

RagtraderJuly 20, 2023

Peony Swimwear: Peony launches first-ever campaign with global talent

Peony Swimwear launched its first global campaign titled 'Portrait of a Daydream', featuring international model Georgia Fowler. The campaign aims to elevate the brand's global presence and showcase its latest collection....more

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