Peony Swimwear is an Australian, family-run luxury swimwear and resortwear brand dedicated to sustainability and timeless design. Founded with a vision to create pieces that are both beautiful and consciously produced, Peony utilizes recycled and regenerative materials, such as ECONYL® regenerated nylon and GOTS certified organic cotton. The brand is known for its signature feminine aesthetic, custom-designed floral prints, and nostalgic silhouettes. Peony aims to evoke a sense of effortless holiday bliss, offering swimwear that is designed to be cherished for seasons to come, embodying a slower, more thoughtful approach to fashion.
The headquarters serves as the central hub for Peony Swimwear's design, product development, marketing, operations, and strategic management.
Likely a creatively inspiring space that mirrors the brand's aesthetic, with an emphasis on natural light and materials, fostering a collaborative design environment.
As a family-run business, the work culture is likely close-knit, passionate, and driven by a shared commitment to sustainability, quality, and the brand's core values. Emphasis on creativity and attention to detail.
The HQ is the heart of Peony's creative vision and operational execution, deeply rooted in the Australian coastal lifestyle that inspires its collections.
Peony Swimwear supports a global customer base through its international e-commerce platform and a network of premium retail stockists across Australia, North America, Europe, and Asia. Their functions supported globally include sales, marketing, customer service (via online channels), and brand partnerships.
Not publicly disclosed (Common for design studios; operations are based in Burleigh Heads)
Burleigh Heads
Queensland
Australia
Address: N/A
Focus is on strategic partnerships with retailers and distributors in key markets like North America, Europe, and Asia to extend brand reach and accessibility.
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As of April 2025, Peony Swimwear' leadership includes:
Peony Swimwear has been backed by several prominent investors over the years, including:
As a private, family-run business, Peony Swimwear does not typically publicize executive team changes. No significant executive hires or exits have been publicly announced in the last 12 months.
Discover the tools Peony Swimwear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
For Peony Swimwear, common email formats likely involve the first name or first initial and last name. Customer inquiries are typically directed to a general 'hello' or 'info' address.
[first]@peonyswimwear.com or hello@peonyswimwear.com
Format
hello@peonyswimwear.com
Example
80%
Success rate
The Grace Tales • October 17, 2022
An intimate look into the life of Becky Morton, the founder of Peony Swimwear. The feature discusses her journey in building the sustainable swimwear brand, her design philosophy, and balancing entrepreneurship with family life....more
Russh • August 5, 2021
Peony Swimwear released its 'Sea' collection, inspired by the ocean. The collection continues the brand's commitment to sustainability, featuring pieces made from recycled and regenerative materials, celebrating the beauty and importance of marine conservation....more
Ragtrader • July 20, 2023
Peony Swimwear launched its first global campaign titled 'Portrait of a Daydream', featuring international model Georgia Fowler. The campaign aims to elevate the brand's global presence and showcase its latest collection....more
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