What Does Penguin Brands Inc. Do?

Total employeesApprox. 750 (for parent company Implus Corporation)
HeadquartersDurham
Founded1946 (Penguin Brand); 1988 (Implus Corporation, current parent company)

Penguin Brands Inc., originally founded in 1946, is a renowned name in footwear care, known for its quality polishes, cleaners, protectors, and shoe accessories. For decades, Penguin has helped consumers maintain and extend the life of their footwear. In 2011, Penguin Brands Inc. was acquired by Implus Corporation, a leader in athletic, fitness, and outdoor accessories. Today, the Penguin brand continues its legacy of excellence as a key part of Implus's diverse portfolio, benefiting from broader distribution, innovation, and market reach while upholding its commitment to quality shoe care.

Where Is Penguin Brands Inc.'s Headquarters?

HQ Function

Serves as the central hub for Implus Corporation's global operations, including brand management for Penguin, product development, marketing, sales, and supply chain logistics.

Notable Features:

Modern office facilities located in a prominent business park, designed to foster collaboration and innovation across Implus's portfolio of brands.

Work Culture:

Implus fosters a dynamic and collaborative work environment, emphasizing innovation, customer satisfaction, and a passion for active lifestyles, which aligns with many of its product categories.

HQ Significance:

The Durham headquarters is significant as the strategic command center for Implus Corporation, a major global entity in the footwear accessories, athletic, and outdoor markets, driving the growth and strategy for brands like Penguin.

Values Reflected in HQ: The headquarters likely reflects Implus's core values such as innovation, quality, teamwork, and a commitment to market leadership in its specialized sectors.

Location:

As part of Implus Corporation, Penguin brand products are supported by a robust global infrastructure. This includes manufacturing partnerships, extensive distribution networks, and dedicated sales and marketing teams operating across North America, Europe, Asia-Pacific, Africa, and Latin America. Implus ensures Penguin products reach consumers worldwide through various retail channels and e-commerce platforms.

Street Address:

2001 T W Alexander Dr, Suite 100

City:

Durham

State/Province:

NC

Country:

USA

Where Else Does Penguin Brands Inc. Operate Around the World?

Geleen, Limburg, Netherlands

Address: Implus EU BV, Business Park Krawinkel, Krawinkeldeco Stadsrand 100, 6163 SL Geleen

To support and expand Implus's market presence in Europe, providing localized services and product availability for European customers and retailers.

Oakville, Ontario, Canada

Address: Implus Canada Ltd., 400 Iroquois Shore Road, Unit 2, Oakville, ON L6H 1M4

To cater specifically to the Canadian market, ensuring brand presence and efficient supply chain management for Canadian partners and consumers.

Melbourne, Victoria, Australia

Address: Implus (APAC) Pty Ltd, Keysborough, VIC (Specific address may vary, general location for APAC operations)

To grow Implus's footprint in the APAC market, adapting strategies and product offerings to meet regional demands for brands like Penguin.

Buying Intent Signals for Penguin Brands Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Penguin Brands Inc.? Meet the Executive Team

As of April 2025, Penguin Brands Inc.' leadership includes:

Seth Richards - Chief Executive Officer
Michael Pellegrino - Chief Financial Officer
Tanya Gilsenan - Chief People Officer
Chris Shimojima - Chief Marketing Officer
Steve Couste - Chief Operating Officer

Who's Investing in Penguin Brands Inc.?

Penguin Brands Inc. has been backed by several prominent investors over the years, including:

Berkshire Partners (Current majority owner)
Trilantic Capital Partners (Previous investor)

What Leadership Changes Has Penguin Brands Inc. Seen Recently?

Hire0 (publicly announced C-suite changes)
Exits0 (publicly announced C-suite changes)

Implus Corporation has maintained a generally stable executive team. No major, widely publicized new hires or departures at the top C-suite level have been announced in the last 12 months. The company continues to focus on growth and integration of its brand portfolio under the existing leadership.

What Technology (Tech Stack) Is Used byPenguin Brands Inc.?

Discover the tools Penguin Brands Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Penguin Brands Inc. Email Formats and Examples

Implus Corporation, the parent company of Penguin Brands Inc., likely utilizes standard corporate email formats. Common patterns include a combination of first name, last name, or initials.

Based on common corporate structures, a likely format is [first].[last]@implus.com or [first_initial][last]@implus.com.

Format

jane.doe@implus.com

Example

80 (Estimated success rate for common formats)%

Success rate

What's the Latest News About Penguin Brands Inc.?

Implus Press Release • December 1, 2023

Implus Acquires Three Brands from Wacoal International Corp.

Implus, the market-leading provider of athletic, fitness, and outdoor accessories, today announced the acquisition of the Spenco, Silipos, and Pro-Tec Athletics brands from Wacoal International Corp. This strategic acquisition further diversifies Implus's portfolio in the foot care and sports medicine categories....more

Implus Press Release • February 15, 2022

Implus Acquires Global Licensee Partner, Legend Sports

Implus today announced the acquisition of Legend Sports, a leading sports accessories company based in The Netherlands. Legend Sports has been a key partner for Implus in the European market, and this acquisition will further strengthen Implus’s global footprint and capabilities....more

Footwear News • July 20, 2021

Implus Makes Another Acquisition With Kinesiology Tape Brand RockTape

Implus continued its acquisition spree with the purchase of RockTape, a provider of kinesiology tape and other sports medicine products. This move enhances Implus's offerings in the growing sports performance and recovery market....more

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