Penfolds
Penfolds's Overview
Penfolds is an iconic Australian wine producer, founded in 1844 by Dr. Christopher and Mary Penfold. With a rich heritage spanning nearly two centuries, Penfolds is renowned for its pioneering spirit, winemaking excellence, and a portfolio of celebrated wines, most notably Penfolds Grange, which is officially listed as a Heritage Icon of South Australia. The company is committed to sourcing the best grapes from diverse regions and crafting wines that reflect a consistent and recognizable house style. Penfolds is part of Treasury Wine Estates and has expanded its winemaking ventures globally, including projects in the USA (Napa Valley), France (Bordeaux), and China.
Where is Penfolds's Headquarters?
HQ Function
Global brand stewardship, flagship winemaking operations, viticulture research and development, historical archive management, luxury wine production, and premium cellar door and fine-dining experiences.
Notable Features:
Original 19th-century winery buildings, the historic Grange Cottage (original home of Dr. Christopher and Mary Penfold), Magill Estate Kitchen and Magill Estate Restaurant (fine dining), extensive underground cellars, and heritage vineyards on site.
Work Culture:
A culture deeply rooted in heritage and innovation, emphasizing meticulous craftsmanship, unwavering quality, and a profound respect for winemaking tradition. It fosters a collaborative environment dedicated to producing world-class wines and upholding the Penfolds legacy.
HQ Significance:
Magill Estate is the birthplace of Penfolds, established in 1844. It represents the foundation of Penfolds' winemaking philosophy and is the site of significant historical winemaking milestones, including the experimental creation of Penfolds Grange by Max Schubert in the 1950s.
Values Reflected in HQ: The headquarters embodies Penfolds' core values of heritage (preservation of historic structures), quality (advanced winemaking technology), innovation (ongoing research and development), craftsmanship (attention to detail in production and hospitality), and a commitment to excellence (premium visitor experiences and wine quality).
Location:
Penfolds wines are distributed and sold in over 100 countries worldwide, supported by the extensive global network of its parent company, Treasury Wine Estates. This global reach encompasses dedicated sales, marketing, and distribution teams in key regions including Asia (particularly China, Singapore, Hong Kong), the Americas (USA, Canada), Europe (UK, continental Europe), and Australia/New Zealand. Global functions supported include international brand management, luxury wine marketing, export and import logistics, viticulture and winemaking collaborations in international terroirs (USA, France, China), and regional ambassadorship programs. Penfolds also engages in direct-to-consumer sales through its website and operates cellar doors in Australia (Magill Estate, Barossa Valley) and Napa Valley, USA, enhancing its direct engagement with consumers globally.
Street Address:
78 Penfold Road
City:
Magill
State/Province:
South Australia
Country:
Australia
Penfolds's Global Presence
Nuriootpa, South Australia, Australia
Address: 30 Tanunda Road, Nuriootpa, SA 5355, Australia
Serves as the heart of Penfolds' Barossa Valley operations, a world-renowned wine region. It's instrumental for grape receival, fermentation, maturation, and blending of wines from the Barossa and other South Australian regions.
St. Helena, California, USA
Address: The Penfolds House, 1700 Inglewood Ave, St. Helena, CA 94574, USA
Establishes Penfolds' physical presence and winemaking footprint in the prestigious Napa Valley, catering to the American market, engaging with global collectors, and exploring Californian terroir expression through the Penfolds lens.
Buying Intent Signals for Penfolds
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Executive Team of Penfolds
As of April 2025, Penfolds' leadership includes:
Investors of Penfolds
Penfolds has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, key leadership for the Penfolds brand, including Managing Director Tom King and Chief Winemaker Peter Gago, has remained stable. Significant executive movements have occurred at the parent company, Treasury Wine Estates (TWE), impacting overall governance, financial leadership, and strategic commercial areas relevant to Penfolds' global operations.
Departures
New Appointments:
Technology (Tech Stack) used by Penfolds
Discover the tools Penfolds uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Penfolds Email Formats and Examples
Penfolds is part of Treasury Wine Estates (TWE). Corporate communications and employees often use email addresses associated with TWE's domain (tweglobal.com). However, for brand-specific roles or communications, a Penfolds domain (penfolds.com) might also be used. The most common format is typically 'firstname.lastname'.
firstname.lastname@penfolds.com or firstname.lastname@tweglobal.com
Format
jane.doe@penfolds.com
Example
85%
Success rate
News and media
The Drinks Business • March 5, 2024
Penfolds releases 2024 Collection, including inaugural Bordeaux wine
Penfolds has unveiled its 2024 Collection, highlighted by the inaugural French Penfolds wine, the FWT 585 Cabernet Sauvignon Merlot Petit Verdot 2021, made in collaboration with Dourthe Bordeaux. The collection also features wines from Australia and California, showcasing the brand's global winemaking approach....more
Various (e.g., Campaign Brief, B&T) • April 24, 2024
Penfolds celebrates 180 years with new brand platform 'Venture Beyond'
Marking its 180th anniversary, Penfolds launched a new global brand platform and campaign titled 'Venture Beyond'. The campaign aims to capture the brand's pioneering spirit and connect with a new generation of wine consumers through immersive experiences and storytelling....more
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