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Pendragon PLC's Overview

Total employees3626
HeadquartersAnnesley, Nottingham
Founded1989

Pendragon PLC underwent a significant transformation in early 2024, selling its UK motor retail and leasing businesses to Lithia Motors. The remaining entity was renamed Pinewood Technologies plc on January 31, 2024, and now operates as a standalone SaaS business. It focuses on its cloud-based Dealer Management System (DMS), Pinewood, which supports automotive retailers globally in managing their operations efficiently. Pinewood Technologies is listed on the London Stock Exchange under the ticker PINE.

Where is Pendragon PLC's Headquarters?

HQ Function

Serves as the global headquarters for Pinewood Technologies plc, focusing on software development, global sales, customer support, and corporate operations for its Dealer Management System.

Notable Features:

Modern office facility designed to support a technology-focused workforce, likely with dedicated spaces for software development, testing, and client demonstrations.

Work Culture:

A dynamic and innovative work environment centered around software development and customer service excellence in the automotive technology sector. Emphasis on collaboration, agile methodologies, and continuous improvement.

HQ Significance:

Central hub for the development and global distribution of the Pinewood DMS, a key software solution for automotive dealers worldwide. Represents the company's new focus as a pure-play software business.

Values Reflected in HQ: Innovation, customer focus, technological excellence, global ambition, and agility in adapting to market changes.

Location:

Pinewood Technologies plc supports automotive dealerships globally with its Pinewood DMS. Key functions supported internationally include software deployment, technical support, sales and marketing operations, and customer relationship management, with an operational presence and customer base in regions including the UK, Europe, Asia Pacific, and Africa.

Street Address:

Loxley House, 2 Oakwood Court, Little Oak Drive

City:

Annesley, Nottingham

State/Province:

Nottinghamshire

Country:

United Kingdom

Pendragon PLC's Global Presence

Kuala Lumpur, Malaysia

Address: Level 27, Q Sentral, 2A Jalan Stesen Sentral 2, KL Sentral, 50470 Kuala Lumpur

Facilitates market penetration and customer service for Pinewood Technologies in the growing APAC automotive sector.

Sydney, NSW, Australia

Address: Level 5, 155 Clarence Street, Sydney NSW 2000, Australia

Strengthens Pinewood's presence in Oceania and caters to the specific needs of the Australian and New Zealand automotive markets.

Buying Intent Signals for Pendragon PLC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pendragon PLC

As of April 2025, Pendragon PLC' leadership includes:

Bill Berman - Chief Executive Officer
Oliver Mann - Chief Financial Officer

Investors of Pendragon PLC

Pendragon PLC has been backed by several prominent investors over the years, including:

Hedin Mobility Group AB (publ)
Schroder Investment Management Ltd.
FIL Investment Advisers (UK) Ltd.
Briarwood Capital Partners LP
Dimensional Fund Advisors LP

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Following its transformation into Pinewood Technologies plc in January 2024, the company confirmed Bill Berman as CEO and Oliver Mann as CFO. The Board saw the appointment of Ian Filby as Chairman (transitioned from prior role within Pendragon PLC) and new Non-Executive Directors Kim Heng Lee, Dietmar Exler, and Victoria Mitchell to guide the new software-focused entity.

New Appointments:

Kim Heng Lee, Appointed to the Board of Pinewood Technologies plc following its strategic transformation.
Dietmar Exler, Appointed to the Board of Pinewood Technologies plc, bringing automotive and technology experience.
Victoria Mitchell, Appointed to the Board of Pinewood Technologies plc, adding expertise in technology and governance.
Bill Berman, Continued as CEO of the newly formed Pinewood Technologies plc.
Oliver Mann, Continued as CFO of the newly formed Pinewood Technologies plc (initially appointed CFO of Pendragon PLC in October 2023).

Technology (Tech Stack) used by Pendragon PLC

Discover the tools Pendragon PLC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pendragon PLC Email Formats and Examples

Pinewood Technologies plc, formerly Pendragon PLC, likely utilizes common corporate email formats. Based on industry patterns and available information for its domain pinewoodtech.com, a probable format is firstname.lastname@pinewoodtech.com.

firstname.lastname@pinewoodtech.com

Format

jane.doe@pinewoodtech.com

Example

85%

Success rate

News and media

London Stock Exchange (RNS)May 14, 2024

Pinewood Technologies plc Q1 2024 Trading Update: Strong start to the year

Pinewood Technologies plc reported a strong start to 2024 in its Q1 trading update, with recurring revenue growth and increased user numbers for its Pinewood DMS. The company highlighted positive momentum following its strategic transformation into a software-focused business....more

AM OnlineMarch 7, 2024

Pinewood Technologies reveals global growth ambitions for DMS

Following its relaunch, Pinewood Technologies outlined its strategy for global expansion, aiming to significantly grow its Dealer Management System user base worldwide, leveraging its cloud-based platform and new strategic focus....more

London Stock Exchange (RNS)February 1, 2024

Pendragon PLC completes sale of UK motor retail business, rebrands to Pinewood Technologies plc

Pendragon PLC announced the completion of the sale of its UK motor retail and leasing businesses to Lithia Motors. The remaining company has been renamed Pinewood Technologies plc (ticker: PINE) and will operate as a pure-play SaaS business, focusing on its Pinewood dealer management system....more

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