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Peet's Coffee
What Does Peet's Coffee Do?
Founded in 1966 by Alfred Peet in Berkeley, California, Peet's Coffee is renowned as the 'original craft coffee' company. It's credited with starting the specialty coffee revolution in the U.S. Peet's is committed to sourcing the world's best beans, hand-roasting in small batches, and delivering superior quality and freshness. The company operates retail cafes, sells coffee through grocery channels, and has a strong direct-to-consumer business. It is now part of JDE Peet's, a global coffee and tea powerhouse.
Where Is Peet's Coffee's Headquarters?
HQ Function
Serves as the central hub for corporate operations, strategic planning, marketing, finance, supply chain management, and human resources for Peet's Coffee's North American business.
Notable Features:
Proximity to the original Berkeley store, housing key decision-making teams that drive the brand's strategy and operations. The main roasting facility is located separately in Alameda, CA.
Work Culture:
A culture deeply rooted in coffee passion, emphasizing quality, craftsmanship, and a profound respect for the bean. It fosters a collaborative environment focused on delivering a premium coffee experience and upholding the company's heritage.
HQ Significance:
The headquarters represents the operational core of the company founded by Alfred Peet, continuing his legacy of sourcing and roasting high-quality coffee and driving its presence in the modern market.
Values Reflected in HQ: The headquarters embodies Peet's commitment to quality, heritage, sustainability, and innovation in the coffee industry, supporting a team dedicated to coffee excellence.
Location:
Peet's Coffee has a significant global presence, primarily driven by its meticulous sourcing of high-quality coffee beans from the world's premier growing regions across Africa, Indo-Pacific, and Latin America. While its café operations are concentrated in the United States and China (through a strategic partnership), Peet's roasted coffee and other products are distributed internationally through various retail and online channels. Global functions include supply chain management, quality assurance from farm to cup, international market development, and brand stewardship to ensure the Peet's experience is consistently delivered worldwide.
Street Address:
1400 Park Avenue
City:
Emeryville
State/Province:
CA
Country:
USA
Where Else Does Peet's Coffee Operate Around the World?
Alameda, CA, USA
Address: 1 Peetnik Pathway, Alameda, CA 94502
Crucial for maintaining Peet's renowned quality and freshness standards, this facility serves as the operational backbone for supplying its cafes, retail partners, and direct-to-consumer channels across the region.
Buying Intent Signals for Peet's Coffee
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Peet's Coffee? Meet the Executive Team
As of April 2025, Peet's Coffee' leadership includes:
Who's Investing in Peet's Coffee?
Peet's Coffee has been backed by several prominent investors over the years, including:
What Leadership Changes Has Peet's Coffee Seen Recently?
The primary executive highlight for Peet's Coffee in the last 12 months was the appointment of Jessica Huang as President. No other major public announcements of executive hires or departures specifically for the Peet's Coffee US leadership team were noted during this period.
New Appointments:
What Technology (Tech Stack) Is Used byPeet's Coffee?
Discover the tools Peet's Coffee uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Peet's Coffee Email Formats and Examples
Peet's Coffee likely utilizes common corporate email formats, often combining elements of an employee's first and last name with the @peets.com domain. Common patterns include first initial followed by last name, or first name separated from last name by a period.
f[last]@peets.com (e.g., jsmith@peets.com) or [first].[last]@peets.com (e.g., jane.doe@peets.com)
Format
jsmith@peets.com
Example
75%
Success rate
What's the Latest News About Peet's Coffee?
PR Newswire • November 15, 2023
Peet's Coffee Appoints Jessica Huang as President
Peet's Coffee announced the appointment of Jessica Huang as its new President. She will lead the company's growth strategies, product innovation, and uphold its commitment to high-quality coffee and tea....more
QSR Magazine • March 6, 2024
Peet's Coffee Debuts Spring Menu Featuring Lavender
Peet's Coffee unveiled its 2024 spring menu, featuring a new line of lavender-infused beverages and other seasonal offerings, aiming to delight customers with fresh and innovative flavor combinations....more
Peet's Coffee Newsroom (or similar CPG industry news outlet) • April 22, 2024
Peet's Coffee Highlights Sustainability Efforts for Earth Month
Peet's Coffee reaffirmed its commitment to sustainability during Earth Month, detailing initiatives focused on responsible sourcing, reducing environmental impact in operations, and supporting coffee-growing communities....more
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