What Does Peek Do?

Total employees300
HeadquartersSan Francisco
Founded2011

Peek.com is a leading technology company dedicated to transforming the tours, activities, and experiences industry. It offers Peek Pro, a comprehensive suite of online booking, point-of-sale, and business management tools tailored for operators, alongside Peek.com, a consumer marketplace for discovering and booking unique experiences. Peek's mission is to connect the world through experiences, simplifying operations for businesses and making it easier for individuals to find and book memorable activities.

Where Is Peek's Headquarters?

HQ Function

The San Francisco headquarters serves as the primary hub for executive leadership, product development, engineering, marketing, sales, and core business operations.

Notable Features:

Located in a prominent building in San Francisco's Financial District, offering modern office amenities and fostering a collaborative work environment. Its location provides access to a rich talent pool and a vibrant tech ecosystem.

Work Culture:

Peek.com fosters a dynamic, innovative, and fast-paced work culture. Employees are encouraged to be passionate about travel and technology, contributing to a collaborative environment focused on growth and customer success.

HQ Significance:

The headquarters' location in San Francisco is significant for its proximity to technological talent, venture capital, and key industry partners, enabling Peek.com to stay at the forefront of the experiences market.

Values Reflected in HQ: The choice of a central, energetic location reflects Peek.com's values of innovation, connection, ambition, and its commitment to being a leader in the global travel and activities industry.

Location:

While its main offices are in the United States, Peek.com has a significant global impact. The Peek Pro software is utilized by tour and activity operators in numerous countries across the globe, and the Peek.com marketplace features experiences from international destinations. The company also embraces remote work, allowing it to draw talent from a worldwide pool and support its global user base effectively.

Street Address:

111 Sutter St, Ste 1000

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Peek Operate Around the World?

Salt Lake City, Utah, USA

Address: 250 E 200 S, Salt Lake City, UT 84111, USA (A known operational address, potentially a co-working or flexible office space)

Serves as an important operational hub in the Mountain West region, leveraging the local talent pool for critical customer-facing roles and business development.

Buying Intent Signals for Peek

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Peek? Meet the Executive Team

As of April 2025, Peek' leadership includes:

Ruzwana Bashir - Co-founder & CEO
Oskar Bruening - Co-founder & CTO
Jennifer C. Pendergast - Chief Financial Officer

Who's Investing in Peek?

Peek has been backed by several prominent investors over the years, including:

WestCap
Goldman Sachs Asset Management
Accomplice
I2BF Global Ventures
Manta Ray Ventures
Cathay Innovation
CEAS Investments
3L Capital
Jack Dorsey
Eric Schmidt

What Leadership Changes Has Peek Seen Recently?

Hire0
Exits1

Over the past year, Peek.com has experienced some executive transitions, notably the departure of its Chief Revenue Officer. The company continues to refine its leadership to drive growth and innovation in the experiences marketplace.

Departures

Pete Sheinbaum, Pete Sheinbaum departed from his role as Chief Revenue Officer.

What Technology (Tech Stack) Is Used byPeek?

Discover the tools Peek uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Peek Email Formats and Examples

Peek.com primarily utilizes email formats based on employee names. The most commonly observed pattern is the employee's first name followed by @peek.com. Variations such as first initial and last name, or first name.last name might also be in use, typical for tech companies.

first@peek.com (e.g., jane@peek.com) and potentially first.last@peek.com (e.g., jane.doe@peek.com)

Format

ruzwana@peek.com

Example

75%

Success rate

What's the Latest News About Peek?

Fast CompanyMarch 2, 2023

Peek.com Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2023

Peek.com was recognized in Fast Company's prestigious annual list of the World's Most Innovative Companies for 2023. The company was lauded for its contributions to the travel sector, particularly its software solutions that empower tour and activity operators....more

PR NewswireAugust 2, 2022

Peek.com Secures $80 Million in Funding to Expand Experiences Platform

Peek.com announced an $80 million funding round led by WestCap, with participation from Goldman Sachs Asset Management and other existing investors. The capital infusion is aimed at accelerating product development, expanding its team, and scaling its platform to further support the global experiences economy....more

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