HQ Function

Serves as the global headquarters, overseeing brand strategy, product design and development, marketing, and international operations.

Notable Features:

Modern office facilities designed to foster creativity and collaboration, reflecting the brand's active and contemporary ethos. Located in an accessible part of Stockholm.

Work Culture:

A dynamic, innovative, and passionate environment with a strong connection to sports, skiing, and the outdoors. Emphasizes teamwork, quality, sustainability, and a Scandinavian work-life balance.

HQ Significance:

The central hub for Peak Performance's global brand management, driving innovation in technical apparel and coordinating with international markets to ensure a consistent brand experience.

Values Reflected in HQ: The headquarters' design and operations aim to reflect core values such as innovation, quality, sustainability, and a passion for an active lifestyle.

Location:

Peak Performance operates globally with its products sold in over 20 countries through a network of owned retail stores, franchise stores, shop-in-shops, wholesale partners, and robust e-commerce platforms. Key functions supported globally include centralized design and product development (Sweden), globally diversified sourcing and manufacturing, regionally adapted marketing and sales operations, and international customer support.

Street Address:

Hangövägen 20

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden