Peacock is an American over-the-top video streaming service owned and operated by NBCUniversal Television and Streaming, a subsidiary of Comcast. Launched in 2020, it offers a wide variety of television shows, movies, live sports (including Premier League, NFL, and Olympics), news, and original programming. Peacock provides tiered subscription options: a free, ad-supported tier with limited content, and premium tiers (Peacock Premium and Peacock Premium Plus) offering a much larger library, including next-day access to current NBC and Bravo shows, and more live sports.
Serves as the core operational and strategic center for NBCUniversal, including the leadership, technology, content strategy, and marketing teams for the Peacock streaming service. Key decisions regarding Peacock's development and expansion are made here.
Known as '30 Rock,' it's an Art Deco skyscraper, a National Historic Landmark, and home to NBC Studios (hosting shows like 'Saturday Night Live' and 'The Tonight Show Starring Jimmy Fallon'), the Rainbow Room, and the Top of the Rock Observation Deck.
The work culture is dynamic, innovative, and fast-paced, reflecting the competitive nature of the media and streaming industries. It combines the legacy of a major broadcasting company with the entrepreneurial spirit required for a growing digital platform like Peacock. Collaboration and creativity are highly valued.
Its location in New York City, a global epicenter for media, finance, and advertising, provides Peacock with unparalleled access to talent, partnerships, and industry insights. 30 Rock itself is a symbol of American media history and innovation.
Peacock's direct-to-consumer streaming service is primarily available in the United States. It has also expanded its availability to select international territories, including the UK, Ireland, Germany, Austria, Switzerland, and Italy, typically through partnerships with providers like Sky. NBCUniversal's broader global footprint in content production, licensing, and technology infrastructure supports Peacock's operations and content pipeline worldwide.
30 Rockefeller Plaza
New York
NY
USA
Address: 100 Universal City Plaza, Universal City, CA 91608
Leverages proximity to Hollywood's creative talent, production facilities, and entertainment industry partnerships, crucial for developing and acquiring content for Peacock.
Address: 1 Blachley Rd, Stamford, CT 06902
Centralizes NBC's sports operations, ensuring seamless delivery of major sporting events like the Olympics, Premier League, and Sunday Night Football to Peacock subscribers.
Address: 900 Sylvan Ave, Englewood Cliffs, NJ 07632
Supports specialized operations such as business news production (CNBC) and global media distribution technologies, contributing to the breadth of content and reliability of Peacock.
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As of April 2025, Peacock' leadership includes:
Peacock has been backed by several prominent investors over the years, including:
Over the last 12 months, Peacock's core leadership team has largely remained stable, focusing on subscriber growth and content strategy. Strategic adjustments within the broader NBCUniversal organization, particularly in areas like advertising sales, have implications for Peacock's operations. The company continues to build out its specialized teams to support its expanding streaming service.
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Employees working on Peacock, as part of NBCUniversal, typically use email addresses associated with the '@nbcuni.com' domain. The most common formats are 'firstname.lastname@nbcuni.com' and less frequently, 'firstinitiallastname@nbcuni.com'.
firstname.lastname@nbcuni.com
Format
john.smith@nbcuni.com
Example
90%
Success rate
Deadline • May 7, 2024
Peacock is preparing for comprehensive coverage of the Paris 2024 Olympics, introducing dedicated content hubs for easier navigation, new multiview features allowing simultaneous streaming of multiple events, and an extensive programming lineup to enhance the viewer experience....more
The Hollywood Reporter • April 25, 2024
Comcast's first-quarter earnings report revealed that Peacock gained 3 million subscribers, increasing its total paid subscriber base to 34 million. The streaming service also reported a 54% rise in revenue to $1.1 billion, while significantly narrowing its adjusted EBITDA loss to $639 million....more
CNBC • May 13, 2024
During NBCUniversal's upfront presentation, Comcast President Mike Cavanagh expressed confidence that Peacock is on a path to becoming a profitable standalone business. He highlighted the platform's consistent subscriber growth and increasing advertising revenue as key drivers toward future profitability....more
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