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Peacock's Overview

Total employees1360
HeadquartersNew York
Founded

Peacock is an American over-the-top video streaming service owned and operated by NBCUniversal Television and Streaming, a subsidiary of Comcast. Launched in 2020, it offers a wide variety of television shows, movies, live sports (including Premier League, NFL, and Olympics), news, and original programming. Peacock provides tiered subscription options: a free, ad-supported tier with limited content, and premium tiers (Peacock Premium and Peacock Premium Plus) offering a much larger library, including next-day access to current NBC and Bravo shows, and more live sports.

Where is Peacock's Headquarters?

HQ Function

Serves as the core operational and strategic center for NBCUniversal, including the leadership, technology, content strategy, and marketing teams for the Peacock streaming service. Key decisions regarding Peacock's development and expansion are made here.

Notable Features:

Known as '30 Rock,' it's an Art Deco skyscraper, a National Historic Landmark, and home to NBC Studios (hosting shows like 'Saturday Night Live' and 'The Tonight Show Starring Jimmy Fallon'), the Rainbow Room, and the Top of the Rock Observation Deck.

Work Culture:

The work culture is dynamic, innovative, and fast-paced, reflecting the competitive nature of the media and streaming industries. It combines the legacy of a major broadcasting company with the entrepreneurial spirit required for a growing digital platform like Peacock. Collaboration and creativity are highly valued.

HQ Significance:

Its location in New York City, a global epicenter for media, finance, and advertising, provides Peacock with unparalleled access to talent, partnerships, and industry insights. 30 Rock itself is a symbol of American media history and innovation.

Values Reflected in HQ: The headquarters reflects NBCUniversal's long-standing presence in media, its commitment to producing high-quality content, and its forward-looking approach to entertainment distribution through platforms like Peacock.

Location:

Peacock's direct-to-consumer streaming service is primarily available in the United States. It has also expanded its availability to select international territories, including the UK, Ireland, Germany, Austria, Switzerland, and Italy, typically through partnerships with providers like Sky. NBCUniversal's broader global footprint in content production, licensing, and technology infrastructure supports Peacock's operations and content pipeline worldwide.

Street Address:

30 Rockefeller Plaza

City:

New York

State/Province:

NY

Country:

USA

Peacock's Global Presence

Universal City, California, USA

Address: 100 Universal City Plaza, Universal City, CA 91608

Leverages proximity to Hollywood's creative talent, production facilities, and entertainment industry partnerships, crucial for developing and acquiring content for Peacock.

Stamford, Connecticut, USA

Address: 1 Blachley Rd, Stamford, CT 06902

Centralizes NBC's sports operations, ensuring seamless delivery of major sporting events like the Olympics, Premier League, and Sunday Night Football to Peacock subscribers.

Englewood Cliffs, New Jersey, USA

Address: 900 Sylvan Ave, Englewood Cliffs, NJ 07632

Supports specialized operations such as business news production (CNBC) and global media distribution technologies, contributing to the breadth of content and reliability of Peacock.

Buying Intent Signals for Peacock

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Peacock

As of April 2025, Peacock' leadership includes:

Kelly Campbell - President, Peacock, and Direct to Consumer, NBCUniversal
Rick Cordella - President, Programming, NBCUniversal Streaming & Peacock
John Jelley - SVP & Chief Technology Officer, Peacock
Shannon Willett - Chief Marketing Officer, Peacock
Jim Denney - Chief Product Officer, Peacock & Direct-to-Consumer, NBCUniversal

Investors of Peacock

Peacock has been backed by several prominent investors over the years, including:

Comcast Corporation (as the parent company of NBCUniversal)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Over the last 12 months, Peacock's core leadership team has largely remained stable, focusing on subscriber growth and content strategy. Strategic adjustments within the broader NBCUniversal organization, particularly in areas like advertising sales, have implications for Peacock's operations. The company continues to build out its specialized teams to support its expanding streaming service.

Departures

Laura Molen, Transitioned from President, Advertising & Partnerships at NBCUniversal (which includes Peacock ad sales) to a strategic advisor role, with an expected departure later in 2024. Her role was significant for Peacock's advertising business.

Technology (Tech Stack) used by Peacock

Discover the tools Peacock uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Peacock Email Formats and Examples

Employees working on Peacock, as part of NBCUniversal, typically use email addresses associated with the '@nbcuni.com' domain. The most common formats are 'firstname.lastname@nbcuni.com' and less frequently, 'firstinitiallastname@nbcuni.com'.

firstname.lastname@nbcuni.com

Format

john.smith@nbcuni.com

Example

90%

Success rate

News and media

DeadlineMay 7, 2024

Peacock Unveils Paris Olympics Hubs, Multiview Options & Programming Slate

Peacock is preparing for comprehensive coverage of the Paris 2024 Olympics, introducing dedicated content hubs for easier navigation, new multiview features allowing simultaneous streaming of multiple events, and an extensive programming lineup to enhance the viewer experience....more

The Hollywood ReporterApril 25, 2024

Peacock Added 3M Subscribers in Q1 to Reach 34M

Comcast's first-quarter earnings report revealed that Peacock gained 3 million subscribers, increasing its total paid subscriber base to 34 million. The streaming service also reported a 54% rise in revenue to $1.1 billion, while significantly narrowing its adjusted EBITDA loss to $639 million....more

CNBCMay 13, 2024

NBCUniversal CEO says Peacock will be profitable on its own ... eventually

During NBCUniversal's upfront presentation, Comcast President Mike Cavanagh expressed confidence that Peacock is on a path to becoming a profitable standalone business. He highlighted the platform's consistent subscriber growth and increasing advertising revenue as key drivers toward future profitability....more

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