HQ Function

The Cardiff headquarters serves as the central hub for Peacocks' operations, encompassing critical functions such as buying, merchandising, design, marketing, e-commerce operations, finance, IT, and overall corporate management for its UK retail business.

Notable Features:

Located in the modern Trident Park business area, the facility is designed for operational efficiency, supporting a fast-paced retail environment. Specific architectural highlights are not widely publicized, with a primary focus on functionality for business operations.

Work Culture:

The work culture at Peacocks HQ is characterized as dynamic and collaborative, typical of the fast-fashion retail industry. There's a strong emphasis on teamwork, commercial awareness, and adapting quickly to market trends to deliver value fashion.

HQ Significance:

The headquarters is pivotal for strategizing and coordinating all aspects of the Peacocks brand, from product conception and sourcing to national marketing campaigns and store operations, ensuring a unified brand experience.

Values Reflected in HQ: The headquarters likely embodies Peacocks' core values such as efficiency, agility, customer-focus, and a practical approach to business, all essential for succeeding as a value-oriented fashion retailer.

Location:

Peacocks primarily operates within the United Kingdom, boasting an extensive network of physical stores. Its global reach is primarily facilitated through its e-commerce platform, which offers international shipping to over 20 countries. This allows customers outside the UK to access its range of affordable fashion. Functions supported globally mainly revolve around online retail sales, international shipping logistics, and customer service for international online orders.

Street Address:

Capital Link, Trident Park, Glass Avenue

City:

Cardiff

State/Province:

Wales

Country:

United Kingdom