What Does Peacock Alley Do?

Total employees51
HeadquartersDallas
Founded1973

Peacock Alley is a renowned American company specializing in luxury linens for the bed and bath. Founded in 1973 by Mary Ella Gabler, the brand is celebrated for its timeless designs, high-quality materials (including long-staple cotton and Portuguese and Italian fabrics), and meticulous craftsmanship. Peacock Alley offers a wide range of products, from sheets and duvet covers to bath towels and decorative accessories, catering to a discerning clientele seeking sophisticated and enduring home textiles. Many of their products are manufactured in their Dallas, Texas workshop.

Where Is Peacock Alley's Headquarters?

HQ Function

The headquarters serves as the central hub for corporate administration, design, product development, manufacturing, marketing, sales operations, and distribution.

Notable Features:

The facility notably includes Peacock Alley's U.S. manufacturing workshop where many of their signature linens are sewn. It combines office spaces with design studios and production areas, emphasizing their commitment to quality control and craftsmanship.

Work Culture:

As a family-operated business with a long history, the work culture at Peacock Alley likely emphasizes quality, attention to detail, craftsmanship, customer satisfaction, and a collaborative environment. There's a strong sense of heritage and pride in their products.

HQ Significance:

The Dallas headquarters is significant as it's the heart of Peacock Alley's operations, from design conception to manufacturing and distribution. It embodies the brand's commitment to American craftsmanship for many of its products and allows for direct oversight of quality.

Values Reflected in HQ: The headquarters reflects values such as quality, craftsmanship, timeless design, family heritage, and a commitment to producing luxurious, lasting products. The on-site manufacturing highlights a dedication to controlling production standards.

Location:

Peacock Alley primarily operates within the United States, with its headquarters, manufacturing, and showrooms located domestically. However, the brand has a global reach through its e-commerce platform, shipping products internationally to customers worldwide. They source high-quality materials from various countries, such as Italy and Portugal, known for their fine textiles. While direct international office presence is limited, their products are sought after by an international clientele and may be available through select high-end retailers or interior designers globally.

Street Address:

2050 Postal Way

City:

Dallas

State/Province:

TX

Country:

USA

Where Else Does Peacock Alley Operate Around the World?

Dallas, TX, USA

Address: 1400 Turtle Creek Blvd, Ste 106, Dallas, TX 75207

Primary retail and designer engagement hub in their home city, strengthening brand presence in a key design market.

Atlanta, GA, USA

Address: 351 Peachtree Hills Ave NE, Suite 423, Atlanta, GA 30305 (ADAC)

Strategic presence in a major design center to serve the robust interior design community in the Southeastern United States.

Nashville, TN, USA

Address: 2907 Sidco Dr, Nashville, TN 37204

Expanding brand reach and accessibility in the growing Nashville market for luxury home goods.

Buying Intent Signals for Peacock Alley

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Peacock Alley? Meet the Executive Team

As of April 2025, Peacock Alley' leadership includes:

Mary Ella Gabler - Founder & Chairman Emeritus
Jason Needleman - Chief Executive Officer
Josh Needleman - President

Who's Investing in Peacock Alley?

Peacock Alley has been backed by several prominent investors over the years, including:

Peacock Alley is a privately held, family-owned and operated business.

What Leadership Changes Has Peacock Alley Seen Recently?

Hire0
Exits0

No specific public announcements regarding executive new hires or exits at Peacock Alley have been identified in the last 12 months. As a privately held company, such changes are often not broadly publicized unless part of a major strategic announcement.

What Technology (Tech Stack) Is Used byPeacock Alley?

Discover the tools Peacock Alley uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Peacock Alley Email Formats and Examples

Common email formats for companies like Peacock Alley often use a combination of the employee's first name, last name, or initials. While the exact format can vary, a likely structure is [firstinitial][last]@peacockalley.com.

[firstinitial][last]@peacockalley.com

Format

jdoe@peacockalley.com

Example

80%

Success rate

What's the Latest News About Peacock Alley?

Home Textiles TodayMarch 20, 2023

Peacock Alley marks 50 years

Peacock Alley celebrated its 50th anniversary, reflecting on five decades of providing luxury linens and home furnishings. The milestone highlights the company's enduring legacy and commitment to quality and design in the home textiles industry....more

Business of HomeJanuary 24, 2023

Peacock Alley ushers in 50th anniversary with new collection and commemorative products

To commemorate its 50th anniversary, Peacock Alley launched new collections and special products. This celebration underscores the brand's continuous innovation while honoring its rich heritage in luxury home textiles....more

Peacock Alley BlogOctober 5, 2023

Sleep Sanctuary: Mastering the Art of Bedroom Layering

Peacock Alley shares insights on creating a luxurious and comfortable bedroom environment through the art of layering different textures and types of bedding, showcasing their expertise in home comfort and design....more

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