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Peach & Lily is a leading Korean beauty brand and retailer founded by esthetician Alicia Yoon. Dedicated to making an K-Beauty accessible, they offer a curated selection of third-party Korean skincare products alongside their own innovative, in-house line. Peach & Lily is renowned for its commitment to gentle, effective, and transformative formulas, famously helping users achieve 'glass skin'—skin that is exceptionally smooth, clear, and luminous. They emphasize education, transparency, and high-quality ingredients, making them a trusted source for K-Beauty enthusiasts and newcomers alike.
The New York headquarters serves as the central hub for brand management, marketing, product development for in-house lines, e-commerce operations, and customer engagement.
Modern office space located in Midtown Manhattan, designed to foster a collaborative and innovative environment suitable for a dynamic beauty brand.
Peach & Lily's work culture is characterized by a fast-paced, entrepreneurial spirit. Employees are passionate about skincare and beauty, driven by the company's mission to deliver effective and gentle products. Collaboration, innovation, and a commitment to excellence are highly valued.
The NYC headquarters is pivotal for Peach & Lily's operations in the North American market, allowing them to stay attuned to consumer trends, manage their rapidly growing e-commerce business, and strategize brand expansion.
Peach & Lily primarily serves customers in the United States through its direct-to-consumer website (peachandlily.com) and key retail partnerships, such as Ulta Beauty. While its product philosophy and innovations are deeply rooted in Korean skincare science, with significant operations in South Korea for R&D and sourcing, its main consumer market is North America. The company also offers international shipping to a selection of other countries, extending its reach globally to K-Beauty enthusiasts.
80 W 40th St
New York
NY
USA
Address: Specific address not publicly listed; team operates within key beauty innovation districts in Seoul.
Ensures Peach & Lily stays at the forefront of K-beauty trends and technology, directly connecting the brand to the heart of Korean skincare development and enabling rapid innovation.
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As of April 2025, Peach & Lily' leadership includes:
Peach & Lily has been backed by several prominent investors over the years, including:
As a privately held company, Peach & Lily does not frequently publicize internal executive movements. No major executive hires or exits have been publicly announced in the last 12 months. Leadership, centered around founder Alicia Yoon, appears stable.
Discover the tools Peach & Lily uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Peach & Lily likely utilizes common corporate email address patterns. Based on standard industry practices, a likely format is combining the first initial and last name, or first name and last name separated by a dot, followed by the company domain.
[first_initial][last]@peachandlily.com
Format
ayoon@peachandlily.com
Example
80%
Success rate
Forbes • January 9, 2024
Alicia Yoon, founder of Peach & Lily, shared her expert insights with Forbes on the leading Korean skincare trends anticipated for 2024, highlighting advancements in ingredients, formulations, and consumer preferences in the K-Beauty market....more
Allure • September 13, 2023
Peach & Lily's Rescue Party Barrier Comfort Cream was honored with a prestigious 2023 Allure Best of Beauty Award, recognized for its exceptional ability to soothe, repair, and strengthen the skin barrier....more
Beauty Independent • May 2, 2023
Peach & Lily announced a significant retail expansion, making its cult-favorite K-Beauty products available in all Ulta Beauty stores across the United States, increasing accessibility for consumers nationwide....more
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