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Payfone, which rebranded to Prove Identity, Inc. in 2020, is a global leader in digital identity verification and authentication. The company specializes in leveraging mobile and telecom signals to create what it calls Phone-Centric Identity™, aiming to provide secure and seamless digital experiences. Prove's solutions help businesses across various sectors, including financial services, healthcare, e-commerce, and gaming, to prevent fraud, reduce friction in customer onboarding, and secure transactions while upholding user privacy.
Serves as the central hub for executive leadership, global strategy, product innovation, engineering, and core business operations for Payfone (now Prove).
Located in The Biltmore building, a historic landmark redeveloped into a modern office tower, offering contemporary workspace and amenities.
A fast-paced, innovative, and collaborative environment focused on solving complex digital identity challenges. The culture encourages continuous learning, technological advancement, and a customer-centric approach to security.
Its New York City location provides proximity to major financial institutions, tech partners, and a diverse talent pool, crucial for Payfone's (now Prove's) mission in the digital identity space.
Payfone (now Prove) offers its digital identity verification and authentication solutions globally, with a significant presence in North America and expanding operations in Europe (particularly the UK), and Asia-Pacific. Its technology supports international mobile network operators and data sources, enabling businesses worldwide to secure digital interactions and combat fraud across borders.
335 Madison Avenue, 4th Floor
New York
NY
USA
Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom
To expand Payfone's (now Prove's) market share in Europe, Middle East, and Africa, tailor solutions to regional compliance standards (e.g., GDPR), and provide on-the-ground support to a growing international client base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Payfone' leadership includes:
Payfone has been backed by several prominent investors over the years, including:
In the past 12 months, Payfone (now Prove) has focused on strengthening its regional leadership, highlighted by the appointment of a new General Manager for its UK business to drive growth in the EMEA market.
Discover the tools Payfone uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The common email format for Payfone (now Prove) employees is believed to be the first initial followed by the last name @prove.com. Other formats might exist but this is a widely observed pattern for the current entity, Prove Identity.
flast@prove.com
Format
arouse@prove.com
Example
80%
Success rate
Business Wire • June 4, 2024
Prove Identity (formerly Payfone) announced the launch of Prove Pre-Fill™ for Insurance, a solution designed to streamline customer onboarding for insurers by securely and accurately populating application forms with verified identity data, showcased at Guidewire Connections....more
Business Wire • April 25, 2024
Prove Identity (formerly Payfone) and Ping Identity announced an expanded partnership to integrate Prove’s advanced identity verification and authentication solutions with Ping's identity and access management platform, aiming to provide businesses with more robust and seamless digital experiences....more
Prove Newsroom / PR Newswire • November 14, 2023
Prove Identity (formerly Payfone) announced the appointment of Andy Rouse as the new General Manager of its UK business. This strategic hire aims to accelerate Prove's growth and expansion in the United Kingdom and broader EMEA region....more
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