What Does Payfone Do?

Total employees440
HeadquartersNew York
Founded2008

Payfone, which rebranded to Prove Identity, Inc. in 2020, is a global leader in digital identity verification and authentication. The company specializes in leveraging mobile and telecom signals to create what it calls Phone-Centric Identity™, aiming to provide secure and seamless digital experiences. Prove's solutions help businesses across various sectors, including financial services, healthcare, e-commerce, and gaming, to prevent fraud, reduce friction in customer onboarding, and secure transactions while upholding user privacy.

Where Is Payfone's Headquarters?

HQ Function

Serves as the central hub for executive leadership, global strategy, product innovation, engineering, and core business operations for Payfone (now Prove).

Notable Features:

Located in The Biltmore building, a historic landmark redeveloped into a modern office tower, offering contemporary workspace and amenities.

Work Culture:

A fast-paced, innovative, and collaborative environment focused on solving complex digital identity challenges. The culture encourages continuous learning, technological advancement, and a customer-centric approach to security.

HQ Significance:

Its New York City location provides proximity to major financial institutions, tech partners, and a diverse talent pool, crucial for Payfone's (now Prove's) mission in the digital identity space.

Values Reflected in HQ: The choice of a landmark, re-innovated building may reflect values of stability, trust, and forward-thinking innovation. The modern interior likely reflects collaboration and technological focus.

Location:

Payfone (now Prove) offers its digital identity verification and authentication solutions globally, with a significant presence in North America and expanding operations in Europe (particularly the UK), and Asia-Pacific. Its technology supports international mobile network operators and data sources, enabling businesses worldwide to secure digital interactions and combat fraud across borders.

Street Address:

335 Madison Avenue, 4th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Payfone Operate Around the World?

London, United Kingdom

Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom

To expand Payfone's (now Prove's) market share in Europe, Middle East, and Africa, tailor solutions to regional compliance standards (e.g., GDPR), and provide on-the-ground support to a growing international client base.

Buying Intent Signals for Payfone

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Payfone? Meet the Executive Team

As of April 2025, Payfone' leadership includes:

Rodger Desai - Chief Executive Officer
Preet Grewal - Chief Technology Officer
Tim Brown - Global Chief Revenue Officer and GM of EMEA & APAC
Amanda Fennell - Chief Information Security Officer & Chief Information Officer
Julie Bernard - Chief Marketing Officer
Scott Bonnell - Chief Financial Officer
Paolo Dziekonski - GM of Americas

Who's Investing in Payfone?

Payfone has been backed by several prominent investors over the years, including:

MassMutual Ventures
TransUnion
Relay Ventures
RRE Ventures
American Express Ventures
Wellington Management
Apax Digital
Mouro Capital
Liberty Strategic Capital

What Leadership Changes Has Payfone Seen Recently?

Hire1
Exits0

In the past 12 months, Payfone (now Prove) has focused on strengthening its regional leadership, highlighted by the appointment of a new General Manager for its UK business to drive growth in the EMEA market.

New Appointments:

Andy Rouse, Andy Rouse appointed as General Manager to lead Payfone's (now Prove's) UK business operations and expansion.

What Technology (Tech Stack) Is Used byPayfone?

Discover the tools Payfone uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Payfone Email Formats and Examples

The common email format for Payfone (now Prove) employees is believed to be the first initial followed by the last name @prove.com. Other formats might exist but this is a widely observed pattern for the current entity, Prove Identity.

flast@prove.com

Format

arouse@prove.com

Example

80%

Success rate

What's the Latest News About Payfone?

Business Wire • June 4, 2024

Payfone (as Prove Identity) Launches Prove Pre-Fill for Insurance at Guidewire Connections

Prove Identity (formerly Payfone) announced the launch of Prove Pre-Fill™ for Insurance, a solution designed to streamline customer onboarding for insurers by securely and accurately populating application forms with verified identity data, showcased at Guidewire Connections....more

Business Wire • April 25, 2024

Payfone (as Prove Identity) and Ping Identity Expand Partnership

Prove Identity (formerly Payfone) and Ping Identity announced an expanded partnership to integrate Prove’s advanced identity verification and authentication solutions with Ping's identity and access management platform, aiming to provide businesses with more robust and seamless digital experiences....more

Prove Newsroom / PR Newswire • November 14, 2023

Payfone (as Prove) Appoints Andy Rouse as General Manager of its UK Business

Prove Identity (formerly Payfone) announced the appointment of Andy Rouse as the new General Manager of its UK business. This strategic hire aims to accelerate Prove's growth and expansion in the United Kingdom and broader EMEA region....more

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