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PayBright
What Does PayBright Do?
PayBright was a prominent Canadian financial technology company specializing in 'buy now, pay later' (BNPL) installment payment solutions for consumers, both online and in-store. Founded in 2017, it allowed shoppers to break down the cost of purchases into a series of bi-weekly or monthly interest-free or interest-bearing installments. PayBright partnered with a wide range of Canadian retailers to offer these flexible payment options at the point of sale. In January 2021, PayBright was acquired by Affirm, Inc., a leading U.S.-based BNPL provider. Following the acquisition, PayBright's services and operations were integrated into Affirm's Canadian platform, significantly expanding Affirm's presence in the Canadian market. The PayBright brand is now represented by Affirm in Canada.
Where Is PayBright's Headquarters?
HQ Function
Served as the central operational hub for PayBright, overseeing technology development, merchant partnerships, sales, marketing, customer support, and corporate functions for its Canadian operations prior to its acquisition by Affirm.
Notable Features:
The office was likely a modern, open-concept space designed to foster collaboration and innovation, characteristic of a rapidly growing fintech company. It would have housed the core team driving PayBright's expansion.
Work Culture:
PayBright cultivated a dynamic, fast-paced, and entrepreneurial work culture. Employees often described it as collaborative and customer-centric, with a strong focus on innovation in the financial services space and empowering consumers and merchants.
HQ Significance:
The Toronto headquarters was crucial in establishing PayBright as a leading BNPL provider in Canada. It was the nerve center for developing its proprietary technology, forging key retail partnerships, and building a significant Canadian user base before its strategic acquisition by Affirm.
Values Reflected in HQ: The headquarters likely aimed to reflect PayBright's core values such as transparency in financial offerings, innovation, customer empowerment, and building trust with both consumers and retail partners.
Location:
PayBright was primarily focused on the Canadian market, tailoring its BNPL solutions for Canadian consumers and retailers. Following its acquisition by Affirm in 2021, the Canadian operations became an integral part of Affirm's broader global platform. Affirm operates internationally, and the Canadian team, originating from PayBright, now contributes to this global network by managing Canadian partnerships, adapting technology for the local market, and supporting Affirm's services for multinational retailers present in Canada. This integration allows Canadian operations to leverage Affirm's global technology infrastructure and product innovations.
Street Address:
77 Peter Street, Suite 300
City:
Toronto
State/Province:
Ontario
Country:
Canada
Where Else Does PayBright Operate Around the World?
No additional office locations available.
Buying Intent Signals for PayBright
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading PayBright? Meet the Executive Team
As of April 2025, PayBright' leadership includes:
Who's Investing in PayBright?
PayBright has been backed by several prominent investors over the years, including:
What Leadership Changes Has PayBright Seen Recently?
PayBright was acquired by Affirm in January 2021 and its team, including executive leadership, was integrated into Affirm. Wayne Pommen, former President & CEO of PayBright, transitioned to lead Affirm's Canadian operations as SVP and GM. As PayBright no longer operates as a standalone entity, there have been no publicly announced executive hires or exits specifically attributed to 'PayBright' in the last 12-24 months. Any senior leadership changes concerning the Canadian operations would now be within the Affirm corporate structure.
What Technology (Tech Stack) Is Used byPayBright?
Discover the tools PayBright uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PayBright Email Formats and Examples
Following the acquisition of PayBright by Affirm, communications and email addresses are managed under the Affirm domain. Common email formats at technology companies like Affirm often include variations of first name and last name. Based on industry patterns, the most common format for Affirm employees is likely [first].[last]@affirm.com.
first.last@affirm.com
Format
jane.doe@affirm.com
Example
70%
Success rate
What's the Latest News About PayBright?
Affirm Newsroom • October 26, 2023
Affirm and Amazon Canada Expand Partnership to Offer Pay-Over-Time at Checkout
Affirm and Amazon Canada announced an expansion of their partnership, making Affirm's flexible pay-over-time options available to eligible customers on Amazon.ca. This collaboration provides Canadian shoppers with more choice and transparency at checkout for their Amazon purchases....more
Affirm Newsroom • August 9, 2023
Affirm Brings Its Popular Pay in 4 Product to Canada
Affirm launched its 'Pay in 4' bi-weekly payment product in Canada. This offering allows consumers to split purchases into four interest-free payments every two weeks, enhancing the suite of Affirm's flexible payment solutions available to Canadians, building on the foundation laid by PayBright....more
Affirm Press Release • January 5, 2021
Affirm Completes Acquisition of PayBright
Affirm, Inc. announced it had successfully completed its acquisition of PayBright, one of Canada’s leading 'buy now, pay later' (BNPL) providers. This strategic move significantly strengthened Affirm's presence in Canada, expanding its merchant network and consumer reach in the growing Canadian BNPL market....more
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