Paula's Choice Skincare was founded in 1995 by Paula Begoun, a renowned beauty expert and author. The company is dedicated to providing smart, safe, and effective skincare products based on scientific research. Paula's Choice emphasizes transparency in ingredients, fragrance-free formulations, and cruelty-free practices. Their product lines cater to a wide range of skin concerns, including acne, aging, rosacea, and sensitivity, aiming to empower consumers with knowledge and high-quality solutions for healthier skin. The brand sells directly to consumers primarily through its e-commerce platform and has a strong global presence.
The Seattle headquarters serves as the central hub for Paula's Choice's global operations, including product research and development, marketing strategy, digital operations, and corporate management.
The headquarters is situated in a modern office building in the International District, reflecting the brand's contemporary and professional image. It likely features collaborative workspaces designed to foster innovation.
Paula's Choice fosters a work culture centered on passion for skincare, scientific integrity, customer advocacy, and innovation. Employees are often encouraged to be curious, results-driven, and collaborative.
The Seattle HQ is pivotal for maintaining the brand's commitment to research-backed skincare and direct-to-consumer excellence, coordinating its worldwide e-commerce and marketing efforts.
Paula's Choice operates globally, primarily through its robust e-commerce platforms and selected retail partnerships. Key markets include North America (USA, Canada), Europe (including UK, Germany, Netherlands, France, Spain, Nordics), Asia (including South Korea, Japan, China, Singapore, Malaysia, Australia), and other regions. Functions supported globally include localized marketing, customer service, logistics, and product distribution to ensure a consistent brand experience worldwide.
705 5th Ave S, Suite 200
Seattle
WA
USA
Address: Generaal Vetterstraat 77 C, 1059 BT Amsterdam, Netherlands
To spearhead Paula's Choice's growth and brand presence across Europe, ensuring compliance with regional regulations and tailoring marketing efforts to European skincare needs and preferences.
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As of April 2025, Paula's Choice Skincare' leadership includes:
Paula's Choice Skincare has been backed by several prominent investors over the years, including:
While specific high-profile C-suite changes at Paula's Choice directly are not heavily publicized in the last 12 months, movements may occur within the broader Unilever Prestige division. The core leadership under CEO Erika Kussmann appears relatively stable post-Unilever acquisition.
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Paula's Choice likely utilizes common corporate email formats. The most probable patterns are [first_initial][last]@paulaschoice.com or [first].[last]@paulaschoice.com. These are standard in many US-based corporations.
[first_initial][last]@paulaschoice.com or [first].[last]@paulaschoice.com
Format
jdoe@paulaschoice.com or jane.doe@paulaschoice.com
Example
80%
Success rate
Unilever • June 21, 2023
Paula’s Choice Skincare has unveiled its first-ever global brand campaign, titled ‘Paula’s World’. The campaign aims to showcase the brand’s commitment to science-backed skincare and its unique position in the beauty industry, inviting consumers to explore effective solutions for their skin concerns....more
Cosmetics Business • March 15, 2024
Unilever-owned skin care brand Paula’s Choice has launched a new serum to help tackle skin sensitivity. The Calm Barrier Repair Serum is said to soothe sensitive skin and strengthen the skin barrier. It has been formulated with ceramides, ectoin, beta-glucan and squalane....more
Unilever • June 14, 2021
Unilever announced it has signed an agreement to acquire leading digital-led skincare brand Paula’s Choice from TA Associates. Terms of the deal were not disclosed. Paula’s Choice is a pioneer of science-backed products and direct-to-consumer (DTC) e-commerce....more
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