highperformr logo

Paula's Choice Skincare's Overview

Total employees579
HeadquartersSeattle
Founded1995

Paula's Choice Skincare was founded in 1995 by Paula Begoun, a renowned beauty expert and author. The company is dedicated to providing smart, safe, and effective skincare products based on scientific research. Paula's Choice emphasizes transparency in ingredients, fragrance-free formulations, and cruelty-free practices. Their product lines cater to a wide range of skin concerns, including acne, aging, rosacea, and sensitivity, aiming to empower consumers with knowledge and high-quality solutions for healthier skin. The brand sells directly to consumers primarily through its e-commerce platform and has a strong global presence.

Where is Paula's Choice Skincare's Headquarters?

HQ Function

The Seattle headquarters serves as the central hub for Paula's Choice's global operations, including product research and development, marketing strategy, digital operations, and corporate management.

Notable Features:

The headquarters is situated in a modern office building in the International District, reflecting the brand's contemporary and professional image. It likely features collaborative workspaces designed to foster innovation.

Work Culture:

Paula's Choice fosters a work culture centered on passion for skincare, scientific integrity, customer advocacy, and innovation. Employees are often encouraged to be curious, results-driven, and collaborative.

HQ Significance:

The Seattle HQ is pivotal for maintaining the brand's commitment to research-backed skincare and direct-to-consumer excellence, coordinating its worldwide e-commerce and marketing efforts.

Values Reflected in HQ: The headquarters' operations reflect values of efficacy, transparency, scientific backing, and consumer empowerment, which are core to the Paula's Choice brand.

Location:

Paula's Choice operates globally, primarily through its robust e-commerce platforms and selected retail partnerships. Key markets include North America (USA, Canada), Europe (including UK, Germany, Netherlands, France, Spain, Nordics), Asia (including South Korea, Japan, China, Singapore, Malaysia, Australia), and other regions. Functions supported globally include localized marketing, customer service, logistics, and product distribution to ensure a consistent brand experience worldwide.

Street Address:

705 5th Ave S, Suite 200

City:

Seattle

State/Province:

WA

Country:

USA

Paula's Choice Skincare's Global Presence

Amsterdam, Netherlands

Address: Generaal Vetterstraat 77 C, 1059 BT Amsterdam, Netherlands

To spearhead Paula's Choice's growth and brand presence across Europe, ensuring compliance with regional regulations and tailoring marketing efforts to European skincare needs and preferences.

Buying Intent Signals for Paula's Choice Skincare

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Paula's Choice Skincare

As of April 2025, Paula's Choice Skincare' leadership includes:

Erika Kussmann - Chief Executive Officer
Paula Begoun - Founder
Andre Branch - Global Chief Marketing Officer
Priya Naidu - Chief Financial Officer

Investors of Paula's Choice Skincare

Paula's Choice Skincare has been backed by several prominent investors over the years, including:

Unilever (Current Parent Company, acquired in 2021)
TA Associates (Previous Private Equity Investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

While specific high-profile C-suite changes at Paula's Choice directly are not heavily publicized in the last 12 months, movements may occur within the broader Unilever Prestige division. The core leadership under CEO Erika Kussmann appears relatively stable post-Unilever acquisition.

Technology (Tech Stack) used by Paula's Choice Skincare

Discover the tools Paula's Choice Skincare uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Paula's Choice Skincare Email Formats and Examples

Paula's Choice likely utilizes common corporate email formats. The most probable patterns are [first_initial][last]@paulaschoice.com or [first].[last]@paulaschoice.com. These are standard in many US-based corporations.

[first_initial][last]@paulaschoice.com or [first].[last]@paulaschoice.com

Format

jdoe@paulaschoice.com or jane.doe@paulaschoice.com

Example

80%

Success rate

News and media

UnileverJune 21, 2023

Paula's Choice launches first-ever global brand campaign

Paula’s Choice Skincare has unveiled its first-ever global brand campaign, titled ‘Paula’s World’. The campaign aims to showcase the brand’s commitment to science-backed skincare and its unique position in the beauty industry, inviting consumers to explore effective solutions for their skin concerns....more

Cosmetics BusinessMarch 15, 2024

Paula's Choice expands its Calm range with barrier-repairing serum

Unilever-owned skin care brand Paula’s Choice has launched a new serum to help tackle skin sensitivity. The Calm Barrier Repair Serum is said to soothe sensitive skin and strengthen the skin barrier. It has been formulated with ceramides, ectoin, beta-glucan and squalane....more

UnileverJune 14, 2021

Unilever to acquire Paula's Choice

Unilever announced it has signed an agreement to acquire leading digital-led skincare brand Paula’s Choice from TA Associates. Terms of the deal were not disclosed. Paula’s Choice is a pioneer of science-backed products and direct-to-consumer (DTC) e-commerce....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Paula's Choice Skincare, are just a search away.