What Does Pattern Do?

Total employees45
HeadquartersAustin
Founded2018

Pattern (often referred to as PatternLife) is an InsurTech company focused on simplifying the process of obtaining life insurance. They aim to make term life insurance accessible, understandable, and quick to purchase online, often providing quotes in minutes and eliminating the need for traditional medical exams for many applicants. Their platform leverages technology to streamline underwriting and provide a user-friendly experience for individuals looking to secure financial protection for their families.

Where Is Pattern's Headquarters?

HQ Function

Serves as the central hub for operations, product development, engineering, marketing, customer support, and executive leadership.

Notable Features:

Located in a modern office building in downtown Austin, likely featuring contemporary design, collaborative workspaces, and amenities typical of tech companies.

Work Culture:

Likely fosters a fast-paced, innovative, and collaborative environment, emphasizing customer-centricity, technological advancement, and a mission-driven approach to simplifying insurance.

HQ Significance:

The Austin headquarters is pivotal for Pattern's strategy, allowing them to tap into a rich talent pool in technology and benefit from the city's dynamic business ecosystem.

Values Reflected in HQ: The choice of a modern office in a tech-centric city likely reflects values such as innovation, efficiency, growth, and a forward-thinking mindset.

Location:

Pattern primarily operates and serves customers within the United States. While they may utilize global talent for remote work in areas like engineering or support, their core market and physical office presence are U.S.-based. Their services are designed for U.S. residents.

Street Address:

98 San Jacinto Blvd, Suite 400

City:

Austin

State/Province:

TX

Country:

USA

Where Else Does Pattern Operate Around the World?

No additional office locations available.

Buying Intent Signals for Pattern

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pattern? Meet the Executive Team

As of April 2025, Pattern' leadership includes:

Justin Keener - Co-Founder & CEO
Meeitheran Kuharajah - Co-Founder & CTO
Nicole Keener - Co-Founder & COO
Josh Poretz - Advisor (Former CBO & Co-Founder)

Who's Investing in Pattern?

Pattern has been backed by several prominent investors over the years, including:

Foundation Capital
Unusual Ventures
LAUNCH Accelerator
Everywhere Ventures (The Fund)
Blue Fog Capital
OMERS Ventures
Abstract Ventures
Several angel investors

What Leadership Changes Has Pattern Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits have been identified for Pattern in the last 12 months. Companies of this size may not always publicize all leadership changes.

What Technology (Tech Stack) Is Used byPattern?

Discover the tools Pattern uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pattern Email Formats and Examples

Pattern likely uses a common professional email format. Based on typical startup and tech company conventions, the most probable format is [first_name]@patternlife.com or [first_initial][last_name]@patternlife.com. Given their branding as 'Pattern', it could also be [first_name]@pattern.com.

[first]@patternlife.com

Format

john@patternlife.com

Example

85%

Success rate

What's the Latest News About Pattern?

CoveragerOctober 26, 2022

Pattern raises $25M Series A

Pattern, a startup offering a digital platform for consumers to compare and purchase disability and life insurance, announced it has raised $25 million in a Series A funding round led by OMERS Ventures....more

PR NewswireJune 15, 2021

Pattern Raises Seed Round to Make Income Protection Accessible to Everyone

Pattern, an income protection platform that helps people protect their most valuable asset - their ability to earn an income - today announced the close of an oversubscribed $2M+ seed round from leading institutional and angel investors....more

BestCompany.comNovember 1, 2023

Pattern Life Insurance Review

Pattern offers term life insurance with a focus on a quick online application process and no medical exams for many applicants. The company partners with SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) and other carriers to issue policies....more

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