Pattern Brands is a modern consumer goods company that builds, acquires, and grows a family of purposeful brands focused on home organization, kitchenware, and lifestyle products. Their mission is to help people find more enjoyment in their daily lives by offering thoughtfully designed, high-quality products. Pattern operates primarily on a direct-to-consumer (DTC) model, fostering strong customer relationships and building a community around its brands like GIR (Get It Right), Open Spaces, Equal Parts, Letterfolk, Poketo, and Yield.
The New York City operational hub serves as the nerve center for strategic planning, brand management, marketing leadership, finance, corporate development, and technology innovation for its portfolio of direct-to-consumer brands.
As a company with a significant distributed workforce, their physical presence in NYC likely emphasizes flexible, collaborative spaces and cutting-edge technology to connect teams, rather than a large traditional corporate office. The focus is on agility and modern work environments conducive to creativity.
Pattern Brands fosters an entrepreneurial, collaborative, and mission-driven work culture. Emphasis is placed on enjoying the process of building, supporting team members, and creating brands that genuinely resonate with consumers. The culture supports remote work, flexibility, and continuous learning.
The New York City headquarters places Pattern Brands at the center of a major global hub for commerce, design, and media, facilitating access to top talent, investment, strategic partnerships, and vital market insights for growing its DTC brands.
While Pattern Brands is headquartered in the USA and primarily targets the North American market, its portfolio of direct-to-consumer brands often offers international shipping, reaching customers globally. The company's operational infrastructure, including e-commerce platforms and supply chain logistics for its brands, is designed to support a growing international customer base.
228 Park Ave S, PMB 67481 (Registered Address)
New York
NY
USA
Address: N/A - Remote Workforce
To leverage diverse talent pools across North America, promote work-life flexibility, and maintain an agile operational structure scalable with brand growth.
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As of April 2025, Pattern Brands' leadership includes:
Pattern Brands has been backed by several prominent investors over the years, including:
Pattern Brands maintains a focused leadership team driving its growth in the consumer brands space. No major public announcements regarding VP-level or C-suite executive hires or departures have been identified within the last 12 months, suggesting a period of stability and continued execution by the existing team. Strategic talent acquisition remains ongoing as the company scales.
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Pattern Brands likely utilizes standard professional email address formats common in the tech and consumer goods industries. While not officially published, typical structures include combinations of first name, last name, or initials.
Common formats include [first].[last]@patternbrands.com (e.g., jane.doe@patternbrands.com) or [first_initial][last]@patternbrands.com (e.g., jdoe@patternbrands.com).
Format
example: nick.ling@patternbrands.com
Example
70%
Success rate
PR Newswire • May 11, 2021
Pattern Brands announced the closure of a $60 million Series B funding round led by Addition. This investment is aimed at accelerating its mission to build a premier family of direct-to-consumer brands focused on enhancing home life, supporting acquisitions, and scaling operations....more
Adweek • November 4, 2021
Pattern Brands acquired Poketo, a Los Angeles-based lifestyle brand known for its design-forward stationery, accessories, and home goods. This strategic acquisition expanded Pattern's portfolio and strengthened its presence in the home and lifestyle market....more
Forbes • August 10, 2021
Pattern Brands announced its acquisition of Letterfolk, a direct-to-consumer company celebrated for its unique letter boards, paper goods, and personalized home decor. This addition further diversified Pattern's family of brands focused on daily enjoyment at home....more
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