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Pattern Brands's Overview

Total employees65
HeadquartersNew York
Founded2019

Pattern Brands is a modern consumer goods company that builds, acquires, and grows a family of purposeful brands focused on home organization, kitchenware, and lifestyle products. Their mission is to help people find more enjoyment in their daily lives by offering thoughtfully designed, high-quality products. Pattern operates primarily on a direct-to-consumer (DTC) model, fostering strong customer relationships and building a community around its brands like GIR (Get It Right), Open Spaces, Equal Parts, Letterfolk, Poketo, and Yield.

Where is Pattern Brands's Headquarters?

HQ Function

The New York City operational hub serves as the nerve center for strategic planning, brand management, marketing leadership, finance, corporate development, and technology innovation for its portfolio of direct-to-consumer brands.

Notable Features:

As a company with a significant distributed workforce, their physical presence in NYC likely emphasizes flexible, collaborative spaces and cutting-edge technology to connect teams, rather than a large traditional corporate office. The focus is on agility and modern work environments conducive to creativity.

Work Culture:

Pattern Brands fosters an entrepreneurial, collaborative, and mission-driven work culture. Emphasis is placed on enjoying the process of building, supporting team members, and creating brands that genuinely resonate with consumers. The culture supports remote work, flexibility, and continuous learning.

HQ Significance:

The New York City headquarters places Pattern Brands at the center of a major global hub for commerce, design, and media, facilitating access to top talent, investment, strategic partnerships, and vital market insights for growing its DTC brands.

Values Reflected in HQ: The headquarters' operational model reflects values of agility, innovation, collaboration, customer-centricity, and a commitment to building enjoyable and sustainable brand experiences.

Location:

While Pattern Brands is headquartered in the USA and primarily targets the North American market, its portfolio of direct-to-consumer brands often offers international shipping, reaching customers globally. The company's operational infrastructure, including e-commerce platforms and supply chain logistics for its brands, is designed to support a growing international customer base.

Street Address:

228 Park Ave S, PMB 67481 (Registered Address)

City:

New York

State/Province:

NY

Country:

USA

Pattern Brands's Global Presence

Distributed (North America)

Address: N/A - Remote Workforce

To leverage diverse talent pools across North America, promote work-life flexibility, and maintain an agile operational structure scalable with brand growth.

Buying Intent Signals for Pattern Brands

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pattern Brands

As of April 2025, Pattern Brands' leadership includes:

Nick Ling - Co-Founder & CEO
Emmett Shine - Co-Founder & Chairman
Suze Dowling - Co-Founder & Chief Brand Officer
Alex Tenatu - VP, Engineering
Sarah Crilley - VP, Merchandising & Planning
Matt Barba - VP of Growth
Nathan Crazybear - VP of Marketing

Investors of Pattern Brands

Pattern Brands has been backed by several prominent investors over the years, including:

Addition
Primary Venture Partners
RRE Ventures
General Catalyst
Define Ventures
BoxGroup
Lerer Hippeau
Foundation Capital
Toba Capital
Able Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Pattern Brands maintains a focused leadership team driving its growth in the consumer brands space. No major public announcements regarding VP-level or C-suite executive hires or departures have been identified within the last 12 months, suggesting a period of stability and continued execution by the existing team. Strategic talent acquisition remains ongoing as the company scales.

Departures

N/A, No specific executive departures publicly announced in the last 12 months.

New Appointments:

N/A, No specific executive new appointments publicly announced in the last 12 months.

Technology (Tech Stack) used by Pattern Brands

Discover the tools Pattern Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pattern Brands Email Formats and Examples

Pattern Brands likely utilizes standard professional email address formats common in the tech and consumer goods industries. While not officially published, typical structures include combinations of first name, last name, or initials.

Common formats include [first].[last]@patternbrands.com (e.g., jane.doe@patternbrands.com) or [first_initial][last]@patternbrands.com (e.g., jdoe@patternbrands.com).

Format

example: nick.ling@patternbrands.com

Example

70%

Success rate

News and media

PR NewswireMay 11, 2021

Pattern Brands Raises $60M Series B to Build the Leading Multi-Brand Consumer Goods Company

Pattern Brands announced the closure of a $60 million Series B funding round led by Addition. This investment is aimed at accelerating its mission to build a premier family of direct-to-consumer brands focused on enhancing home life, supporting acquisitions, and scaling operations....more

AdweekNovember 4, 2021

DTC Holding Company Pattern Acquires Poketo to Expand Home Goods Portfolio

Pattern Brands acquired Poketo, a Los Angeles-based lifestyle brand known for its design-forward stationery, accessories, and home goods. This strategic acquisition expanded Pattern's portfolio and strengthened its presence in the home and lifestyle market....more

ForbesAugust 10, 2021

Pattern Acquires Letterfolk, DTC Brand Known For Letter Boards And Paper Goods

Pattern Brands announced its acquisition of Letterfolk, a direct-to-consumer company celebrated for its unique letter boards, paper goods, and personalized home decor. This addition further diversified Pattern's family of brands focused on daily enjoyment at home....more

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