HQ Function

The São Paulo office serves as the main commercial hub, managing sales, marketing, PR, and global distribution logistics. It also houses a key showroom for buyers and press. The Uberlândia atelier focuses on design, pattern-making, embroidery, and production.

Notable Features:

The São Paulo location is situated in the upscale Jardins district, known for luxury retail. The Uberlândia atelier is noted for its extensive team of skilled artisans and dedication to handcrafted techniques.

Work Culture:

The work culture at PatBO is likely dynamic, creative, and detail-oriented, reflecting the high standards of luxury fashion. There's a strong emphasis on craftsmanship, innovation, and collaborative teamwork, driven by Patricia Bonaldi's hands-on approach.

HQ Significance:

The São Paulo headquarters is significant for its strategic location in a key Latin American fashion capital, facilitating business operations and brand visibility. The Uberlândia atelier is the soul of the brand, preserving and innovating Brazilian artisanal traditions.

Values Reflected in HQ: The dual locations reflect a commitment to both global business acumen (São Paulo) and authentic, local craftsmanship (Uberlândia). Values of creativity, quality, heritage, and female empowerment are central to the brand.

Location:

PatBO supports its global operations through its headquarters in Brazil and its US office in New York. The brand has a significant international retail presence, stocked in luxury department stores and boutiques across North America, Europe, the Middle East, and Asia. Global functions include international sales, wholesale account management, global marketing and PR coordination, e-commerce fulfillment, and participation in international fashion weeks and trade shows.

Street Address:

Rua Oscar Freire, 978, Jardins (São Paulo Showroom/Office)

City:

São Paulo

State/Province:

São Paulo

Country:

Brazil