What Does PartyLite Do?

Total employees799
HeadquartersNorwell
Founded1973

PartyLite is a leading global direct seller of premium candles, home fragrance products, and accessories. With a rich history rooted in quality and innovation since 1973, the company empowers entrepreneurs through its network of independent consultants. PartyLite offers a diverse range of exclusive scents, contemporary home décor, and flameless fragrance options, designed to help customers create inviting atmospheres and celebrate everyday moments. The brand is known for its commitment to product excellence and supporting its community of consultants worldwide.

Where Is PartyLite's Headquarters?

HQ Function

Serves as the primary operational hub for PartyLite's US market, including brand management, marketing, sales support for its network of independent consultants, and coordination of customer service.

Notable Features:

Modern office facility located in a business park, designed to support collaborative teamwork and brand operations.

Work Culture:

The culture at PartyLite emphasizes entrepreneurship, community, and empowerment, reflecting its direct sales model. There's a strong focus on product innovation in home fragrance and décor, and supporting the success of its independent consultants.

HQ Significance:

This location is a key center for maintaining the PartyLite brand identity, developing marketing strategies, and supporting its extensive network of consultants in North America, ensuring consistent brand experience and operational efficiency.

Values Reflected in HQ: The operational focus reflects values of connection (with consultants and customers), celebration (through its products), and opportunity (for its direct sales force).

Location:

PartyLite supports global operations primarily focused on product development, sourcing, marketing, and sales through its extensive network of independent consultants. These functions are active across North America (USA, Canada, Mexico), various European countries (including Germany, UK, France, Switzerland, Austria, Italy, Poland), and Australia. The global strategy involves adapting product offerings and marketing approaches to resonate with local cultures and consumer preferences, while maintaining a consistent brand image and quality standard worldwide. Distribution and consultant support are key global functions.

Street Address:

101 Accord Park Dr Ste 103

City:

Norwell

State/Province:

MA

Country:

USA

Where Else Does PartyLite Operate Around the World?

Heidelberg, Germany

Address: PartyLite GmbH, Gutenbergring 4, 69123 Heidelberg, Germany

To lead and expand PartyLite's direct selling presence in the European region, catering to local consumer preferences, ensuring regulatory compliance, and supporting a large network of European consultants and leaders.

Laval, Quebec, Canada

Address: PartyLite Gifts, Ltd. 11230 Chomedey, Laval, QC H7W 5J4, Canada

To manage and grow PartyLite's brand presence and direct sales network within Canada, tailoring approaches to the Canadian consumer and regulatory environment.

Buying Intent Signals for PartyLite

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PartyLite? Meet the Executive Team

As of April 2025, PartyLite' leadership includes:

Martin J. Koeck - CEO, PartyLite (also President & CEO, Luminex Home Fragrancing)
Cal G. Thelin - Chief Financial Officer, Luminex Home Decor & Fragrance Company

Who's Investing in PartyLite?

PartyLite has been backed by several prominent investors over the years, including:

Centre Lane Partners (via Luminex Home Décor & Fragrance)

What Leadership Changes Has PartyLite Seen Recently?

Hire0
Exits0

No major public announcements of executive hires or exits specifically for PartyLite brand leadership have been identified in the last 12 months. Key leadership is often at the parent company level, Luminex Home Décor & Fragrance.

What Technology (Tech Stack) Is Used byPartyLite?

Discover the tools PartyLite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PartyLite Email Formats and Examples

PartyLite likely utilizes common corporate email formats. Based on standard practices, the most probable format is a combination of the employee's first initial and last name.

[first_initial][last]@partylite.com

Format

jdoe@partylite.com

Example

75%

Success rate

What's the Latest News About PartyLite?

Direct Selling News • April 11, 2023

PartyLite Celebrates 50th Anniversary

PartyLite marked its 50th anniversary, celebrating five decades of providing home fragrance products through its direct selling model and empowering independent consultants....more

PR Newswire • October 5, 2022

PartyLite Introduces Fresh Home by PartyLite Pet Odor Neutralizing Home Fragrance Collection

PartyLite launched a new product line, Fresh Home by PartyLite, specifically designed to neutralize pet odors with a range of home fragrance products....more

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