What Does PARTS iD Do?

Total employees120
HeadquartersCranbury
Founded2008

PARTS iD, Inc. (formerly known as ID Parts, Inc.) is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within niche vehicle markets. They operate a portfolio of e-commerce websites, including CARiD.com, TRUCKiD.com, MOTORCYCLEiD.com, and others, offering a wide selection of automotive aftermarket parts and accessories. The company leverages data and technology to provide a rich product discovery and shopping experience for automotive enthusiasts.

Where Is PARTS iD's Headquarters?

HQ Function

The Cranbury headquarters serves as the central hub for PARTS iD's operations, including executive management, technology development, marketing, customer service oversight, and financial operations.

Notable Features:

The headquarters is situated in a modern corporate park, likely offering contemporary office amenities and infrastructure designed to support a technology-focused company.

Work Culture:

As a digital commerce and technology company, the work culture at PARTS iD's headquarters is likely dynamic, innovative, and data-driven, with a focus on collaboration and customer satisfaction.

HQ Significance:

The headquarters' location in New Jersey provides access to a skilled talent pool, particularly in technology and e-commerce, and offers logistical advantages for its North American operations.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, technological advancement, and a streamlined operational approach, supporting its digital-first business model.

Location:

PARTS iD primarily serves customers in the United States and Canada through its e-commerce platforms. While its corporate headquarters are in the US, its global presence includes sourcing products from international manufacturers and historically leveraging international talent for technology and support functions, such as its office in Lviv, Ukraine. Their digital nature allows for a broad reach in terms of customer base and potentially distributed workforce elements.

Street Address:

1 Corporate Drive, Suite C

City:

Cranbury

State/Province:

NJ

Country:

USA

Where Else Does PARTS iD Operate Around the World?

Lviv, Ukraine

Address: Not publicly specified, likely a technology and support center.

To augment US-based teams with skilled engineering and operational support, contributing to platform development and global customer assistance. (Note: Current operational status may be subject to regional conditions).

Buying Intent Signals for PARTS iD

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PARTS iD? Meet the Executive Team

As of April 2025, PARTS iD' leadership includes:

Antonino (Nino) Ciappina - Chief Executive Officer
Kailas Agrawal - Chief Financial Officer
Ajay Roy - Chief Operating Officer
Prashant Pathak - Chairman of the Board

Who's Investing in PARTS iD?

PARTS iD has been backed by several prominent investors over the years, including:

PCM Integral LP (An affiliate of the company’s CEO Antonino Ciappina and CFO Kailas Agrawal, which took the company private in 2024)

What Leadership Changes Has PARTS iD Seen Recently?

Hire1
Exits1

In the past year, PARTS iD saw a key CFO transition with Kailas Agrawal's appointment. The most significant recent event was the company going private, led by its existing CEO and newly appointed CFO in early 2024.

Departures

Michael Caccese, Michael Caccese resigned as Chief Financial Officer, paving the way for new financial leadership.

New Appointments:

Kailas Agrawal, Kailas Agrawal appointed as new Chief Financial Officer to lead the company's financial strategy and operations.

What Technology (Tech Stack) Is Used byPARTS iD?

Discover the tools PARTS iD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PARTS iD Email Formats and Examples

PARTS iD, Inc. commonly uses the email format combining the first initial of an employee's name followed by their last name. This is a typical structure for many corporations.

[first_initial][last]@partsidinc.com

Format

jdoe@partsidinc.com

Example

80%

Success rate

What's the Latest News About PARTS iD?

GlobeNewswireJanuary 9, 2024

PARTS iD Successfully Completes Go-Private Transaction

PARTS iD, Inc. announced the successful completion of its previously announced merger agreement to be acquired by PCM Integral LP, an affiliate of the Company’s Chief Executive Officer Antonino Ciappina and Chief Financial Officer Kailas Agrawal. As a result, PARTS iD is now a privately held company....more

GlobeNewswireMay 15, 2023

PARTS iD, Inc. Appoints Kailas Agrawal as Chief Financial Officer

PARTS iD, Inc. announced the appointment of Kailas Agrawal as its new Chief Financial Officer, effective May 15, 2023. Mr. Agrawal succeeded Michael Caccese, who resigned from the Company to pursue other opportunities....more

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