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Parse.ly
What Does Parse.ly Do?
Parse.ly is a premier content analytics platform designed to help digital publishers, content creators, and marketers understand, measure, and improve audience engagement. It provides real-time and historical data on how content is performing across various channels, offering insights into reader behavior, popular topics, and traffic sources. Acquired by Automattic (the company behind WordPress.com, WooCommerce, and Tumblr) in February 2021, Parse.ly continues to empower many of the world's top media companies and brands with actionable data to optimize their content strategy, grow their audience, and increase reader loyalty. Its key features include content performance dashboards, audience segmentation, conversion tracking, and detailed reporting capabilities.
Where Is Parse.ly's Headquarters?
HQ Function
As a fully distributed company, there is no central physical HQ. Operations for Parse.ly are managed remotely by teams distributed globally, integrated within Automattic's structure. The registered address serves formal corporate purposes.
Notable Features:
N/A (Fully Distributed). The 'headquarters' is virtual, relying on digital collaboration tools and infrastructure.
Work Culture:
Reflects Automattic's distributed-first culture, emphasizing autonomy, asynchronous communication, written documentation, trust, and global collaboration. Team members have the flexibility to work from wherever they are most productive.
HQ Significance:
The distributed model allows Automattic (and by extension, Parse.ly teams) to attract talent globally without geographical constraints, fostering a diverse and flexible work environment.
Values Reflected in HQ: Flexibility, autonomy, global inclusivity, trust, and a focus on results over physical presence.
Location:
As an integral part of Automattic, Parse.ly's functions are supported by a globally distributed workforce. This includes dedicated teams for product development, software engineering, data science, customer success, sales, and marketing. Team members are located in numerous countries across various time zones, enabling continuous operations and support for Parse.ly's global client base of digital publishers and enterprises.
Street Address:
60 29th Street #343 (Automattic Inc. Registered Address)
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Parse.ly Operate Around the World?
Global - Remote
Address: N/A (Distributed Workforce)
To tap into a global talent pool, provide localized support where necessary (though primarily remote), and maintain a flexible operational model responsive to a global client base.
Buying Intent Signals for Parse.ly
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Parse.ly? Meet the Executive Team
As of April 2025, Parse.ly' leadership includes:
Who's Investing in Parse.ly?
Parse.ly has been backed by several prominent investors over the years, including:
What Leadership Changes Has Parse.ly Seen Recently?
Following its acquisition by Automattic in February 2021, Parse.ly's leadership team integrated into Automattic's structure, with co-founders continuing in key roles for the Parse.ly product. Significant public announcements of executive hires or exits specifically for the Parse.ly unit within Automattic are uncommon, as leadership changes typically occur within the broader Automattic organizational framework. No major, publicly disclosed executive changes specific to Parse.ly's direct leadership have been noted in the last 12 months.
What Technology (Tech Stack) Is Used byParse.ly?
Discover the tools Parse.ly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Parse.ly Email Formats and Examples
As part of Automattic, team members working on Parse.ly typically use Automattic email addresses. Common professional email formats are generally [first_initial][last]@automattic.com or [first].[last]@automattic.com. Some legacy @parse.ly addresses might still be functional for specific individuals or purposes, but @automattic.com is the standard.
[first_initial][last]@automattic.com or [first].[last]@automattic.com
Format
jdoe@automattic.com or jane.doe@automattic.com
Example
80%
Success rate
What's the Latest News About Parse.ly?
Parse.ly Blog • October 26, 2023
Parse.ly Introduces New Dashboard Filters for Google Discover and Google News Traffic
Parse.ly announced the addition of new dashboard filters specifically for Google Discover and Google News traffic. This enhancement allows users to more easily isolate and analyze content performance and audience engagement originating from these key Google surfaces, providing deeper insights for content strategy....more
Automattic News • February 8, 2021
Automattic Acquires Parse.ly to Bring Content Analytics to WordPress and More
Automattic, the parent company of WordPress.com, announced its acquisition of Parse.ly, a leading content analytics platform. This strategic acquisition aims to integrate Parse.ly's powerful analytics capabilities into Automattic's ecosystem, offering advanced insights to millions of websites and publishers....more
Parse.ly Blog • May 17, 2023
Case Study: How USA TODAY NETWORK Uses Parse.ly for Subscriber Conversion and Retention
Parse.ly highlighted how the USA TODAY NETWORK leverages its analytics platform to understand content driving subscriber conversions and improve retention strategies. The case study details their use of Parse.ly data to optimize editorial decisions and enhance the value delivered to subscribers....more
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