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Parques Reunidos
What Does Parques Reunidos Do?
Parques Reunidos is one of the leading global operators of regional leisure parks and one of the three major industry operators in the world. With over 50 years of experience, the company operates a diversified portfolio of more than 50 theme and amusement parks, zoos and animal parks, water parks, and family entertainment centers. These attractions are spread across various countries in Europe, North America, the Middle East, and Australia, welcoming millions of visitors annually. Parques Reunidos is committed to providing memorable experiences, entertainment, and education, while also focusing on safety, quality, and conservation efforts.
Where Is Parques Reunidos's Headquarters?
HQ Function
The Madrid headquarters serves as the central command for Parques Reunidos' global operations, overseeing strategic planning, financial management, park development and acquisitions, global marketing strategies, human resources, legal affairs, and corporate governance for its diverse international portfolio.
Notable Features:
Situated in a prominent business area, the headquarters likely occupies modern office facilities designed to support a dynamic international workforce and foster collaboration. It's equipped to manage a geographically widespread leisure empire.
Work Culture:
The work culture at Parques Reunidos' headquarters is characterized by its international scope, dynamism, and results-orientation, reflecting the fast-paced nature of the entertainment and leisure industry. Employees typically share a passion for creating exceptional guest experiences and a commitment to the company's growth.
HQ Significance:
The Madrid headquarters is crucial for centralizing global strategy, financial oversight, operational standards, and brand management. Its location provides excellent connectivity and access to European markets and international talent, underpinning the company's global expansion and operational excellence.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Parques Reunidos' core values: Safety, Customer Service, Professionalism, Responsibility, and Teamwork, driving efficiency and innovation from its corporate center.
Location:
Parques Reunidos maintains a significant global presence, operating leisure parks across Europe (Spain, UK, France, Italy, Germany, Belgium, Netherlands, Denmark, Norway), North America (USA), the Middle East (UAE), and Australia. Globally supported functions include park operations and management, strategic development, marketing and sales, guest services, food and beverage, retail, entertainment programming, animal welfare and conservation programs, and group-wide procurement and IT infrastructure. This widespread network allows for localized experiences while leveraging global expertise and efficiencies.
Street Address:
Paseo de la Castellana 216, planta 16
City:
Madrid
State/Province:
Community of Madrid
Country:
Spain
Where Else Does Parques Reunidos Operate Around the World?
Lake Mary, Florida/USA
Address: 4500 West Heathrow Boulevard, Lake Mary, FL 32746
To oversee the extensive portfolio of U.S. based theme parks, water parks, and family entertainment centers, ensuring tailored guest experiences for the North American market and driving regional business growth and operational excellence.
Buying Intent Signals for Parques Reunidos
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Parques Reunidos? Meet the Executive Team
As of April 2025, Parques Reunidos' leadership includes:
Who's Investing in Parques Reunidos?
Parques Reunidos has been backed by several prominent investors over the years, including:
What Leadership Changes Has Parques Reunidos Seen Recently?
Parques Reunidos has seen some key leadership appointments in the recent period, notably strengthening its executive team with a new Deputy CEO. (Note: Executive changes are based on publicly available information as of May 2024; 'Last 12 months' refers to approximately May 2023 - May 2024).
New Appointments:
What Technology (Tech Stack) Is Used byParques Reunidos?
Discover the tools Parques Reunidos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Parques Reunidos Email Formats and Examples
Parques Reunidos commonly uses the email format combining the first initial and last name of the employee. This is a standard approach for corporate communications.
[first_initial][last]@parquesreunidos.com
Format
pferracci@parquesreunidos.com
Example
85%
Success rate
What's the Latest News About Parques Reunidos?
Blooloop • February 29, 2024
Parques Reunidos reports 21% revenue growth to €87.4m in Q1 2024
Parques Reunidos has announced a 21 percent increase in revenue to €87.4 million for the first quarter of the 2024 fiscal year, driven by strong performance in Spain and the rest of Europe....more
Parques Reunidos Press • December 14, 2023
Parques Reunidos announces new record results for financial year 2023 with revenues of 804 million euros
Parques Reunidos achieved record revenues of 804 million euros in fiscal year 2023, a 7% increase compared to the previous year, with EBITDA reaching 251 million euros....more
Parques Reunidos Press • November 20, 2023
Parques Reunidos and Madrid City Council sign an agreement to promote biodiversity in Casa de Campo
Parques Reunidos, through Zoo Aquarium de Madrid and Atlantis Aquarium, signed a collaboration agreement with the Madrid City Council to promote biodiversity and environmental education in Casa de Campo, focusing on native species conservation....more
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