HQ Function

Served as the command center for ParkJockey's technology development, business operations, and strategic initiatives focused on its digital parking marketplace.

Notable Features:

As an early-stage tech company, notable features would have been typical of a startup environment focused on innovation and growth. Later, as REEF, the company's physical presence was more about the distributed network of transformed urban spaces.

Work Culture:

Likely a dynamic, fast-paced startup culture, emphasizing technological innovation, disruption of traditional parking models, and customer-centric solutions. This would have evolved with its growth and rebranding to REEF.

HQ Significance:

The Miami headquarters was pivotal as the birthplace of ParkJockey's concept and the operational hub from which it launched its services, laying the groundwork for its eventual transformation into the much larger and diversely-focused REEF Technology.

Values Reflected in HQ: The headquarters likely embodied values of innovation, efficiency, technological disruption, and a drive to solve urban mobility challenges.

Location:

Prior to its 2019 rebranding to REEF Technology, ParkJockey initiated its global expansion by establishing operations in key urban centers across North America (primarily the U.S.) and Europe (notably the UK). Its focus was on launching its digital parking platform, forging partnerships with parking operators, and acquiring users in these strategic international markets. This early global footprint provided a foundation for REEF Technology's subsequent, much broader international operations.

Street Address:

Specific street address for ParkJockey's initial operations is not widely publicized. Its successor, REEF Technology, was later based at 415 NW 26th St.

City:

Miami

State/Province:

Florida

Country:

USA