HQ Function

Served as the primary corporate office, housing executive leadership, operations, technology development, client services, and sales and marketing for its North American and international activities.

Notable Features:

The Lewisville headquarters likely featured modern office amenities, collaborative workspaces, and secure data processing facilities necessary for managing extensive rebate and incentive programs.

Work Culture:

Parago was known for a client-centric and innovative work culture, encouraging technological advancement and efficiency in delivering promotional solutions. The environment was dynamic, reflecting its growth in the competitive marketing technology sector.

HQ Significance:

The headquarters was central to Parago's operations and growth, enabling it to develop and deploy sophisticated incentive solutions for major brands and establish its market leadership prior to acquisition.

Values Reflected in HQ: The headquarters would have embodied Parago's core values of innovation, efficiency, security (especially for client and consumer data), and a strong focus on client service and results.

Location:

Prior to its 2014 acquisition by Blackhawk Network, Parago's primary physical operations were concentrated in North America, with its main headquarters in the United States (Lewisville, TX) and an office in Canada (Toronto, ON). While their client base included multinational corporations, and their platforms could support promotions with international reach, their direct office presence was primarily North American. Post-acquisition, its capabilities became part of Blackhawk Network's larger global footprint.

Street Address:

522 S Edmonds Ln

City:

Lewisville

State/Province:

Texas

Country:

USA