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Paparazzi Accessories is a direct sales and multi-level marketing (MLM) company founded in 2011 by sisters Misty Kirby and Chani Reeve, along with their husbands Trent Kirby and Ryan Reeve. The company specializes in affordable fashion jewelry and accessories, with a signature price point of $5 for most items. Independent Consultants purchase inventory from Paparazzi and sell it through various channels, including home parties, online events, social media platforms, and pop-up shops. Paparazzi emphasizes entrepreneurship, offering individuals an opportunity to start their own business with a relatively low initial investment. A key characteristic of their business model is the frequent introduction of new styles, often daily, to maintain customer interest and encourage repeat purchases.
The St. George headquarters serves as the central command for Paparazzi Accessories' global operations, including product design and development, marketing strategy, consultant support services, and overall corporate administration.
The campus is a modern, custom-built facility designed to accommodate the company's expanding operations. It features extensive office space, meeting areas, and likely design studios, reflecting the company's vibrant and fashion-forward brand identity.
The headquarters' work culture is likely dynamic and fast-paced, driven by the direct sales model and the need to support a large, distributed network of Independent Consultants. It probably fosters creativity, teamwork, and a strong focus on consultant success and empowerment.
This headquarters is a significant symbol of Paparazzi's growth from a small, home-based idea into a multi-million dollar enterprise in the direct sales jewelry sector. It centralizes critical operations and serves as the physical anchor for its widespread consultant network.
Paparazzi Accessories primarily operates in the United States and its territories, including Puerto Rico, Guam, and the U.S. Virgin Islands. Its business model is built upon a network of Independent Consultants who market and sell products within these regions. While its corporate and major distribution facilities are based in Utah, its sales footprint extends wherever its consultants are active in these approved markets. Expansion into additional international markets is a potential future avenue but current operations are focused on North America.
1551 S. Tech Ridge Drive
St. George
UT
USA
Address: 651 E. Telegraph St, Washington, UT 84780
Ensures efficient logistics and timely product delivery to the U.S. consultant base, supporting the fast-paced nature of their sales model which relies on new product arrivals.
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As of April 2025, Paparazzi Accessories' leadership includes:
Paparazzi Accessories has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive new hires or departures at Paparazzi Accessories within the last 12 months is limited, which is common for privately held companies. The founding leadership team remains actively involved and central to the company's operations.
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Paparazzi Accessories likely utilizes standard professional email address formats for its corporate employees. A common pattern for companies of its size and structure would involve the employee's name.
[first_initial][last]@paparazziaccessories.com
Format
tkirby@paparazziaccessories.com (Example for Trent Kirby)
Example
70%
Success rate
Paparazzi Accessories Official Announcements • Anticipated July 31 - August 3, 2024
Paparazzi Accessories has announced its annual convention, themed 'Passport to Lead,' scheduled for July 31 - August 3, 2024, in Las Vegas, Nevada. These large-scale events are pivotal for the company, bringing together thousands of its Independent Consultants for new product unveilings, business training, recognition ceremonies, and networking opportunities designed to motivate and equip its sales force....more
St. George News / Various Legal Filings • January 14, 2023 (and ongoing)
Paparazzi Accessories has faced a series of class-action lawsuits alleging that some of its jewelry products contain lead and nickel, contrary to its marketing claims of being lead-free and nickel-free. These legal challenges have brought scrutiny to the company's product safety claims and quality control processes. The company has generally denied the allegations or sought to resolve these matters legally....more
Paparazzi Accessories Official Communications & Business Model • Ongoing
A fundamental aspect of Paparazzi Accessories' business strategy is the daily release of new fashion jewelry and accessory items. This approach is designed to maintain high levels of customer engagement, encourage frequent purchases, and provide its Independent Consultants with a constantly refreshing inventory to market and sell, particularly through online and social media platforms....more
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