What Does Paparazzi Accessories Do?

Total employees3347
HeadquartersSt. George
Founded2011

Paparazzi Accessories is a direct sales and multi-level marketing (MLM) company founded in 2011 by sisters Misty Kirby and Chani Reeve, along with their husbands Trent Kirby and Ryan Reeve. The company specializes in affordable fashion jewelry and accessories, with a signature price point of $5 for most items. Independent Consultants purchase inventory from Paparazzi and sell it through various channels, including home parties, online events, social media platforms, and pop-up shops. Paparazzi emphasizes entrepreneurship, offering individuals an opportunity to start their own business with a relatively low initial investment. A key characteristic of their business model is the frequent introduction of new styles, often daily, to maintain customer interest and encourage repeat purchases.

Where Is Paparazzi Accessories's Headquarters?

HQ Function

The St. George headquarters serves as the central command for Paparazzi Accessories' global operations, including product design and development, marketing strategy, consultant support services, and overall corporate administration.

Notable Features:

The campus is a modern, custom-built facility designed to accommodate the company's expanding operations. It features extensive office space, meeting areas, and likely design studios, reflecting the company's vibrant and fashion-forward brand identity.

Work Culture:

The headquarters' work culture is likely dynamic and fast-paced, driven by the direct sales model and the need to support a large, distributed network of Independent Consultants. It probably fosters creativity, teamwork, and a strong focus on consultant success and empowerment.

HQ Significance:

This headquarters is a significant symbol of Paparazzi's growth from a small, home-based idea into a multi-million dollar enterprise in the direct sales jewelry sector. It centralizes critical operations and serves as the physical anchor for its widespread consultant network.

Values Reflected in HQ: The facility reflects values of growth, innovation, and modernity. Its design likely aims to inspire creativity and collaboration, mirroring the entrepreneurial spirit the company promotes among its consultants.

Location:

Paparazzi Accessories primarily operates in the United States and its territories, including Puerto Rico, Guam, and the U.S. Virgin Islands. Its business model is built upon a network of Independent Consultants who market and sell products within these regions. While its corporate and major distribution facilities are based in Utah, its sales footprint extends wherever its consultants are active in these approved markets. Expansion into additional international markets is a potential future avenue but current operations are focused on North America.

Street Address:

1551 S. Tech Ridge Drive

City:

St. George

State/Province:

UT

Country:

USA

Where Else Does Paparazzi Accessories Operate Around the World?

Washington, UT, USA

Address: 651 E. Telegraph St, Washington, UT 84780

Ensures efficient logistics and timely product delivery to the U.S. consultant base, supporting the fast-paced nature of their sales model which relies on new product arrivals.

Buying Intent Signals for Paparazzi Accessories

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Paparazzi Accessories? Meet the Executive Team

As of April 2025, Paparazzi Accessories' leadership includes:

Trent Kirby - Co-Founder & Chief Executive Officer
Misty Kirby - Co-Founder
Ryan Reeve - Co-Founder & President
Chani Reeve - Co-Founder

Who's Investing in Paparazzi Accessories?

Paparazzi Accessories has been backed by several prominent investors over the years, including:

Paparazzi Accessories is a privately held company, founded and owned by Trent & Misty Kirby and Ryan & Chani Reeve.

What Leadership Changes Has Paparazzi Accessories Seen Recently?

HireInformation not publicly available
ExitsInformation not publicly available

Publicly available information regarding specific executive new hires or departures at Paparazzi Accessories within the last 12 months is limited, which is common for privately held companies. The founding leadership team remains actively involved and central to the company's operations.

What Technology (Tech Stack) Is Used byPaparazzi Accessories?

Discover the tools Paparazzi Accessories uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Paparazzi Accessories Email Formats and Examples

Paparazzi Accessories likely utilizes standard professional email address formats for its corporate employees. A common pattern for companies of its size and structure would involve the employee's name.

[first_initial][last]@paparazziaccessories.com

Format

tkirby@paparazziaccessories.com (Example for Trent Kirby)

Example

70%

Success rate

What's the Latest News About Paparazzi Accessories?

Paparazzi Accessories Official AnnouncementsAnticipated July 31 - August 3, 2024

Paparazzi Accessories Announces Annual 'Passport to Lead' Convention for 2024

Paparazzi Accessories has announced its annual convention, themed 'Passport to Lead,' scheduled for July 31 - August 3, 2024, in Las Vegas, Nevada. These large-scale events are pivotal for the company, bringing together thousands of its Independent Consultants for new product unveilings, business training, recognition ceremonies, and networking opportunities designed to motivate and equip its sales force....more

St. George News / Various Legal FilingsJanuary 14, 2023 (and ongoing)

Paparazzi Accessories Addresses Lawsuits Regarding Jewelry Content

Paparazzi Accessories has faced a series of class-action lawsuits alleging that some of its jewelry products contain lead and nickel, contrary to its marketing claims of being lead-free and nickel-free. These legal challenges have brought scrutiny to the company's product safety claims and quality control processes. The company has generally denied the allegations or sought to resolve these matters legally....more

Paparazzi Accessories Official Communications & Business ModelOngoing

Paparazzi Accessories Continues Daily New Product Releases Strategy

A fundamental aspect of Paparazzi Accessories' business strategy is the daily release of new fashion jewelry and accessory items. This approach is designed to maintain high levels of customer engagement, encourage frequent purchases, and provide its Independent Consultants with a constantly refreshing inventory to market and sell, particularly through online and social media platforms....more

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