What Does Pantone Do?

Total employees395
HeadquartersCarlstadt
FoundedN/A

Pantone LLC, a wholly owned subsidiary of X-Rite, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The Pantone name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. They are best known for the Pantone Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, but also for the manufacture of colored paint, fabric, and plastics. The annual 'Pantone Color of the Year' announcement also garners significant global attention, influencing product development and purchasing decisions in fashion, home furnishings, industrial design, as well as product packaging and graphic design.

Where Is Pantone's Headquarters?

HQ Function

The Carlstadt headquarters houses key corporate functions including research and development for color science, global marketing, product development, strategic planning, and administrative operations.

Notable Features:

The facility likely includes advanced color labs for developing and maintaining color standards, quality control centers, and spaces designed to foster creativity and innovation in color. It's the heart of the Pantone Color Institute.

Work Culture:

The work culture at Pantone is expected to be highly creative, innovative, and detail-oriented, reflecting its core business of color precision and trend forecasting. Collaboration between color scientists, designers, marketers, and strategists is essential.

HQ Significance:

This headquarters is significant as it's the operational core of the world's leading color standards company. Key decisions regarding the Pantone Matching System, new color development, and the influential 'Color of the Year' are driven from here.

Values Reflected in HQ: The headquarters likely reflects Pantone's core values of precision, consistency, innovation, and authority in the world of color. The design and functionality would emphasize accuracy and creative exploration.

Location:

Pantone supports its global customer base through a worldwide network of offices (often integrated with parent company X-Rite), licensed partners, distributors, and online resources. Its color standards and products are used in virtually every country where design, manufacturing, and color-critical decisions are made. Functions supported globally include sales, marketing, technical support, color consulting through the Pantone Color Institute, and distribution of physical and digital color standards.

Street Address:

590 Commerce Boulevard

City:

Carlstadt

State/Province:

New Jersey

Country:

USA

Where Else Does Pantone Operate Around the World?

Grand Rapids, Michigan, USA

Address: 4300 44th St SE, Grand Rapids, MI 49512, USA (X-Rite HQ)

Serves as the central hub for X-Rite's global operations, which includes the Pantone business unit, focusing on color science, technology development, and manufacturing.

Hong Kong, SAR China

Address: Suite 2801, 28th Floor, AXA Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong (X-Rite Asia Pacific HQ)

To cater to the specific needs of the diverse Asia Pacific market, offering localized support, understanding regional color trends, and managing distribution channels for Pantone standards and tools.

Regensdorf, Switzerland

Address: Althardstrasse 70, 8105 Regensdorf, Switzerland (X-Rite EMEA HQ)

Manages operations and strategy for the EMEA region, ensuring Pantone's color standards and tools are accessible and supported for designers, brands, and manufacturers.

Buying Intent Signals for Pantone

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pantone? Meet the Executive Team

As of April 2025, Pantone' leadership includes:

Elley Cheng - Vice President and General Manager, Pantone
Adrián Fernández - Vice President, Pantone Color Institute & Global Marketing
Ondrej Kruk - President, X-Rite (Parent Company)
Tannese Williams - Director of Product Management, Pantone

Who's Investing in Pantone?

Pantone has been backed by several prominent investors over the years, including:

X-Rite (Parent Company)
Danaher Corporation (Ultimate Parent Company, NYSE: DHR)

What Leadership Changes Has Pantone Seen Recently?

Hire0
Exits0

Specific high-profile executive changes solely within Pantone's direct leadership are not frequently publicized independently of its parent company X-Rite or ultimate owner Danaher. Leadership stability is generally observed, with key figures like Elley Cheng maintaining their roles. Any significant changes would typically be announced by X-Rite or Danaher.

What Technology (Tech Stack) Is Used byPantone?

Discover the tools Pantone uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pantone Email Formats and Examples

Pantone, as part of X-Rite, likely follows common corporate email patterns. The most probable formats include first name initial followed by last name, or first name dot last name.

Common formats include: [first_initial][last]@pantone.com (e.g., jdoe@pantone.com) or [first].[last]@pantone.com (e.g., jane.doe@pantone.com). Emails may also be routed via @xrite.com addresses.

Format

echeng@pantone.com

Example

80%

Success rate

What's the Latest News About Pantone?

Pantone Website • December 7, 2023

Pantone Announces PANTONE 13-1023 Peach Fuzz as Color of the Year 2024

Pantone selected PANTONE 13-1023 Peach Fuzz, a velvety gentle peach tone, as its Color of the Year for 2024. The color is described as nurturing, evoking a sense of kindness, tenderness, and a desire for community and collaboration....more

Business Wire • October 24, 2023

Pantone Releases Fashion Colour Trend Report Autumn/Winter 2024/2025 For London Fashion Week

Pantone LLC released the Pantone® Fashion Colour Trend Report Autumn/Winter 2024/2025 edition for London Fashion Week (LFW). The report highlights the top ten standout colors, as well as five new core classics, expected to be prominently featured in upcoming collections....more

Pantone Website • April 26, 2024

Pantone Color Institute and Ultrafabrics Unveil 'The Optimism Collection'

The Pantone Color Institute collaborated with Ultrafabrics to create 'The Optimism Collection,' a palette of seven new, optimistic colors inspired by nature and wellness, designed for interior spaces....more

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