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Pai Skincare is a British brand specializing in certified organic skincare products formulated for sensitive and allergy-prone skin. Founded by Sarah Brown due to her own skin sensitivities, Pai focuses on using high-quality, plant-based ingredients, transparency in formulation, and ethical sourcing. Their products are independently certified by COSMOS (Soil Association), Cruelty Free International (Leaping Bunny), and The Vegan Society, ensuring they meet rigorous standards for organic content, animal welfare, and vegan-friendliness. The brand emphasizes gentle yet effective solutions, avoiding common irritants and synthetic chemicals to help users achieve calm, healthy skin.
The London headquarters serves as the central hub for all Pai Skincare operations, including product research and development, in-house manufacturing, marketing, customer service, and global distribution management.
Pai Labs: Their own custom-built, certified organic manufacturing facility, R&D lab, and warehouse. This allows them to control the entire product lifecycle, from formulation to dispatch.
Pai Skincare fosters a passionate and ethical work environment, driven by a mission to help people with sensitive skin. There's a strong emphasis on quality, sustainability, and a collaborative team spirit focused on innovation in natural skincare.
Having their R&D, manufacturing, and head office functions co-located allows for exceptional quality control, rapid innovation, and ensures the brand's core values are embedded in every product. It's a testament to their commitment to transparency and product integrity.
Pai Skincare operates globally primarily through its e-commerce website, shipping to numerous countries worldwide. They also partner with select premium retailers and e-tailers in various regions, including North America, Europe, and Asia-Pacific, to make their products accessible to a global customer base. Distribution is managed from their London HQ and through regional distribution partners.
18 Colville Road
London
England
United Kingdom
No additional office locations available.
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As of April 2025, Pai Skincare' leadership includes:
Pai Skincare has been backed by several prominent investors over the years, including:
No major executive hires or exits have been publicly announced for Pai Skincare in the last 12 months. The leadership team, including founder Sarah Brown, appears stable.
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Pai Skincare likely uses common professional email formats. Based on general industry practice for a company of its size and structure, the most probable format is [first_initial][last_name]@paiskincare.com or [first_name]@paiskincare.com.
[first_name]@paiskincare.com
Format
sarah@paiskincare.com
Example
75%
Success rate
Woman & Home • May 21, 2024
Pai Skincare's popular Rosehip Bioregenerate Oil, known for its benefits for sensitive skin, is highlighted for being back in stock after frequently selling out, underscoring its high demand among consumers....more
Get The Gloss • April 2, 2024
Sarah Brown, founder of Pai Skincare, shares insights into her beauty routine, preferred products, and wellness habits, offering a personal look into the mind behind the sensitive skincare brand....more
Beauty Independent • October 26, 2023
Pai Skincare is refreshing its marketing strategy to focus on skin barrier health, launching new products and educational content to help consumers understand and improve their skin's natural defenses....more
Global Cosmetics News • July 12, 2021
Pai Skincare secured a £6.4 million ($9 million) Series B investment from Famille C Participations, the private investment firm of the Courtin-Clarins family, founders of the Clarins Group. This funding aims to support Pai's R&D, international expansion, and direct-to-consumer business....more
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