What Does Pacvue Do?

Total employees444
HeadquartersSeattle
Founded

Pacvue, now part of Assembly, is a leading enterprise software suite for eCommerce advertising, sales, and intelligence. It empowers brands, sellers, and agencies to programmatically manage and optimize their advertising campaigns on major online retail platforms like Amazon, Walmart, Instacart, Target, Kroger, and others. Pacvue's platform provides robust tools for campaign management, keyword research, bid optimization, analytics, and market intelligence, helping users drive sales, improve market share, and make data-driven decisions in the competitive e-commerce landscape. Acquired by Assembly in 2021, Pacvue's technology forms a core part of Assembly's comprehensive suite of e-commerce solutions.

Where Is Pacvue's Headquarters?

HQ Function

Serves as a major operational hub for Pacvue's product development, engineering, client success, and strategic teams, particularly focused on North American e-commerce marketplaces.

Notable Features:

Located in a modern office building within Seattle's tech corridor, offering collaborative workspaces and proximity to other tech companies and talent.

Work Culture:

Characterized by innovation, data-driven decision-making, collaboration, and a fast-paced environment focused on solving complex e-commerce challenges for global brands.

HQ Significance:

Its Seattle presence leverages the city's rich tech talent pool and proximity to major e-commerce players like Amazon, fostering innovation and industry connections.

Values Reflected in HQ: The office environment and operations reflect values of innovation, customer-centricity, agility, and expertise in the e-commerce domain.

Location:

Pacvue, as part of Assembly, maintains a global presence to support its international client base and diverse e-commerce marketplaces. Key functions supported globally include sales, client success and support, product localization, engineering, and market intelligence gathering. Operations span North America, Europe, Asia-Pacific (including China, Japan, Australia, India), and other emerging markets, ensuring comprehensive coverage and expertise across various retail media networks worldwide.

Street Address:

701 Pike St, Suite 1500

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does Pacvue Operate Around the World?

Shanghai, China

Address: Central Business District, Shanghai

Key hub for understanding and navigating the unique Chinese e-commerce ecosystem, providing localized support and solutions for brands operating in or entering the market.

London, United Kingdom

Address: Tech Hub, Central London

Drives expansion and support in the growing European e-commerce market, adapting Pacvue's offerings to regional needs and platforms.

Tokyo, Japan

Address: Business District, Tokyo

Caters to the specific requirements of the Japanese e-commerce landscape, offering tailored support and insights for local and international brands.

Sydney, Australia

Address: Commercial Centre, Sydney

Supports brands in the ANZ market with localized advertising strategies and platform expertise, fostering growth in the region.

Gurugram, India

Address: Cyber City, Gurugram

Leverages tech talent for global operations and provides focused support for the rapidly expanding Indian e-commerce sector.

Buying Intent Signals for Pacvue

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pacvue? Meet the Executive Team

As of April 2025, Pacvue' leadership includes:

Melissa Burdick - Co-founder of Pacvue; President, CPG & Retail Media Solutions at Assembly
Zhe 'Jay' Majima - Co-founder of Pacvue; Chief Product Officer at Assembly
Spencer Miller - Director, Product (formerly at Pacvue, now at Assembly)

Who's Investing in Pacvue?

Pacvue has been backed by several prominent investors over the years, including:

AITV (Accelerator Corp)
Bryant Stibel

What Leadership Changes Has Pacvue Seen Recently?

Hire0
Exits0

Following Pacvue's acquisition by Assembly in 2021, executive leadership is primarily integrated within the broader Assembly organization. Key Pacvue founders continue in significant roles at Assembly, guiding the Pacvue product line. No major public announcements of hires or exits for distinct 'Pacvue' standalone executive titles have been noted in the last 12 months, with talent and leadership development occurring within the Assembly framework.

What Technology (Tech Stack) Is Used byPacvue?

Discover the tools Pacvue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pacvue Email Formats and Examples

Pacvue, as part of Assembly, likely utilizes email formats common in professional tech environments. Post-acquisition, many employees may use an @assemblyglobal.com domain. If @pacvue.com emails are still in use for specific teams, common formats could include [first].[last] or [first_initial][last].

[first].[last]@pacvue.com or [first].[last]@assemblyglobal.com

Format

jane.doe@pacvue.com

Example

70%

Success rate

What's the Latest News About Pacvue?

Retail TouchPoints • February 20, 2024

Assembly Launches Starlight AI Suite, Leveraging Pacvue Technology, to Optimize Omnichannel Retail Media

Assembly, leveraging technology from its Pacvue acquisition, has launched Starlight, a new generative AI-powered suite of tools designed to help brands optimize their omnichannel retail media campaigns and gain deeper consumer insights....more

Business Wire • October 4, 2023

Assembly (including Pacvue capabilities) Named a Leader in The Forrester Waveâ„¢: Retail Media Solutions, Q4 2023 Report

Assembly, the parent company of Pacvue, announced it was named a Leader in The Forrester Waveâ„¢: Retail Media Solutions, Q4 2023 report. The report recognized Assembly for its strong retail media management capabilities, significantly contributed to by Pacvue's technology and expertise....more

PR Newswire • September 12, 2023

Pacvue Releases Groundbreaking Report on the State of Amazon DSP Advertising

Pacvue published an in-depth report analyzing trends and performance benchmarks in Amazon DSP advertising, offering valuable insights for brands looking to optimize their demand-side platform strategies....more

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