What Does Pacify Do?

Total employees30
HeadquartersWashington
Founded2014

Pacify is an innovative telehealth platform that provides on-demand access to a nationwide network of maternal and pediatric experts. Expectant mothers and new parents can instantly connect with pediatric nurses, registered dietitians, and IBCLC-certified lactation consultants 24/7 via video and audio calls through a mobile app. The service is designed to offer peace of mind, expert guidance, and timely support for common parenting challenges, reducing the need for unnecessary emergency room visits. Pacify was acquired by Advocate Aurora Health (now Advocate Health) in early 2021 and continues to expand its services, often offered through health plans, employers, and public health programs.

Where Is Pacify's Headquarters?

HQ Function

Served as the primary center for Pacify's operations, business development, technology innovation, and management before its acquisition.

Notable Features:

As a health-tech startup, the headquarters likely featured a modern, open-plan office space designed to foster collaboration, innovation, and rapid development cycles. It would have been equipped with the necessary technology infrastructure to support its telehealth platform.

Work Culture:

The work culture at Pacify's HQ was likely dynamic, mission-driven, and fast-paced, typical of a startup environment. There would have been a strong emphasis on leveraging technology to solve real-world healthcare challenges for new parents, with a focus on empathy and user experience.

HQ Significance:

The Washington, D.C. location provided Pacify with strategic proximity to healthcare policy discussions, potential partners within the healthcare and public health sectors, and access to a diverse talent pool in technology and healthcare.

Values Reflected in HQ: The headquarters would have aimed to reflect Pacify's core values of accessibility, expert care, innovation, and parental empowerment, creating an environment dedicated to improving maternal and child health outcomes.

Location:

Pacify's services were primarily focused on the United States market. The company partnered with U.S.-based health plans, employers, and public health organizations to provide its maternal and pediatric telehealth support. While its technology platform had the potential for broader application, its operational scope and clinician network were concentrated within the U.S. Following its acquisition by Advocate Health, its services continue to be primarily U.S.-focused as part of Advocate Health's offerings.

Street Address:

1133 15th Street NW, 12th Floor

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Pacify Operate Around the World?

Distributed Teams, USA

Address: N/A - Remote Operations

To ensure nationwide coverage for its telehealth services, tap into a broad talent pool of specialized healthcare professionals, and offer round-the-clock support to parents regardless of their location.

Buying Intent Signals for Pacify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pacify? Meet the Executive Team

As of April 2025, Pacify' leadership includes:

George Brandes - Co-founder & CEO (Pre-Acquisition)
Ben Lundin - Co-founder & Chief Product Officer (Pre-Acquisition)
Melanie Silverman - MS, RD, IBCLC, Chief Clinical Officer (Pre-Acquisition)

Who's Investing in Pacify?

Pacify has been backed by several prominent investors over the years, including:

StartUp Health
HealthX Ventures
Cooley LLP
Blueprint Health
Relevance Ventures (formerly CincyTech)
Medica

What Leadership Changes Has Pacify Seen Recently?

Hire0
Exits0

Pacify was acquired by Advocate Aurora Health (now Advocate Health) in early 2021. As such, its leadership and organizational structure were integrated into the acquiring entity. Publicly available information on executive hires or exits specifically for 'Pacify' as a distinct unit within Advocate Health in the last 12 months is limited, as such changes would typically be announced under Advocate Health's broader organizational updates.

Departures

N/A, No specific 'Pacify' branded executive departures publicly available in the last 12 months.

New Appointments:

N/A, No specific 'Pacify' branded executive appointments publicly available in the last 12 months.

What Technology (Tech Stack) Is Used byPacify?

Discover the tools Pacify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pacify Email Formats and Examples

Prior to its acquisition, Pacify likely used standard corporate email formats. Common startup email patterns include `[first_initial][last]@[companyname].com` or `[first].[last]@[companyname].com`. Post-acquisition, communications would transition to Advocate Health's email system. The original Pacify domain (pacify.com) now redirects, so direct emails to old @pacify.com addresses are unlikely to be active.

`[first].[last]@pacify.com` (speculative pre-acquisition format)

Format

jane.doe@pacify.com (example, speculative pre-acquisition format)

Example

5%

Success rate

What's the Latest News About Pacify?

MobiHealthNews • February 2, 2021

Advocate Aurora Health acquires maternal and pediatric telehealth company Pacify

Advocate Aurora Health announced its acquisition of Pacify, a telehealth company that connects new and expectant parents with 24/7 maternal and pediatric experts. The acquisition aims to enhance Advocate Aurora's virtual care offerings and support for families....more

Business Wire • October 29, 2019

Pacify Launches First-of-its-Kind Partnership with The Doula Network to Provide Comprehensive Maternity Support to Medicaid Members

Pacify announced a partnership with The Doula Network to offer Medicaid members in select regions comprehensive maternity support, combining Pacify's 24/7 virtual access to lactation consultants and nurses with in-person doula services, aiming to improve maternal health outcomes....more

HIT Consultant • July 16, 2018

Pacify Telehealth Platform Awarded Grants to Expand Access for At-Risk Mothers and Infants

Pacify Health was awarded grants to expand its telehealth services to at-risk mothers and infants. The funding aimed to support Pacify's mission of providing accessible, on-demand pediatric and maternal care to underserved populations....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Pacify, are just a search away.