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Pacify is an innovative telehealth platform that provides on-demand access to a nationwide network of maternal and pediatric experts. Expectant mothers and new parents can instantly connect with pediatric nurses, registered dietitians, and IBCLC-certified lactation consultants 24/7 via video and audio calls through a mobile app. The service is designed to offer peace of mind, expert guidance, and timely support for common parenting challenges, reducing the need for unnecessary emergency room visits. Pacify was acquired by Advocate Aurora Health (now Advocate Health) in early 2021 and continues to expand its services, often offered through health plans, employers, and public health programs.
Served as the primary center for Pacify's operations, business development, technology innovation, and management before its acquisition.
As a health-tech startup, the headquarters likely featured a modern, open-plan office space designed to foster collaboration, innovation, and rapid development cycles. It would have been equipped with the necessary technology infrastructure to support its telehealth platform.
The work culture at Pacify's HQ was likely dynamic, mission-driven, and fast-paced, typical of a startup environment. There would have been a strong emphasis on leveraging technology to solve real-world healthcare challenges for new parents, with a focus on empathy and user experience.
The Washington, D.C. location provided Pacify with strategic proximity to healthcare policy discussions, potential partners within the healthcare and public health sectors, and access to a diverse talent pool in technology and healthcare.
Pacify's services were primarily focused on the United States market. The company partnered with U.S.-based health plans, employers, and public health organizations to provide its maternal and pediatric telehealth support. While its technology platform had the potential for broader application, its operational scope and clinician network were concentrated within the U.S. Following its acquisition by Advocate Health, its services continue to be primarily U.S.-focused as part of Advocate Health's offerings.
1133 15th Street NW, 12th Floor
Washington
D.C.
USA
Address: N/A - Remote Operations
To ensure nationwide coverage for its telehealth services, tap into a broad talent pool of specialized healthcare professionals, and offer round-the-clock support to parents regardless of their location.
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As of April 2025, Pacify' leadership includes:
Pacify has been backed by several prominent investors over the years, including:
Pacify was acquired by Advocate Aurora Health (now Advocate Health) in early 2021. As such, its leadership and organizational structure were integrated into the acquiring entity. Publicly available information on executive hires or exits specifically for 'Pacify' as a distinct unit within Advocate Health in the last 12 months is limited, as such changes would typically be announced under Advocate Health's broader organizational updates.
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Prior to its acquisition, Pacify likely used standard corporate email formats. Common startup email patterns include `[first_initial][last]@[companyname].com` or `[first].[last]@[companyname].com`. Post-acquisition, communications would transition to Advocate Health's email system. The original Pacify domain (pacify.com) now redirects, so direct emails to old @pacify.com addresses are unlikely to be active.
`[first].[last]@pacify.com` (speculative pre-acquisition format)
Format
jane.doe@pacify.com (example, speculative pre-acquisition format)
Example
5%
Success rate
MobiHealthNews • February 2, 2021
Advocate Aurora Health announced its acquisition of Pacify, a telehealth company that connects new and expectant parents with 24/7 maternal and pediatric experts. The acquisition aims to enhance Advocate Aurora's virtual care offerings and support for families....more
Business Wire • October 29, 2019
Pacify announced a partnership with The Doula Network to offer Medicaid members in select regions comprehensive maternity support, combining Pacify's 24/7 virtual access to lactation consultants and nurses with in-person doula services, aiming to improve maternal health outcomes....more
HIT Consultant • July 16, 2018
Pacify Health was awarded grants to expand its telehealth services to at-risk mothers and infants. The funding aimed to support Pacify's mission of providing accessible, on-demand pediatric and maternal care to underserved populations....more
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