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P.E Nation is an Australian activewear brand co-founded by Pip Edwards and Claire Tregoning in Sydney in 2016. The brand focuses on multi-faceted activewear designed for a fast-paced urban lifestyle, blending technical qualities with a distinct fashion-forward aesthetic. P.E Nation offers a range of products including leggings, sports bras, outerwear, sweats, and accessories, characterized by strong colour-blocking, retro-inspired designs, and bold branding. It has gained significant international recognition, appealing to consumers who seek versatile apparel that transitions seamlessly from studio to street. The brand emphasizes quality, fit, and functionality, often incorporating sustainable materials into its collections.
Serves as the global headquarters, housing design, marketing, operations, and strategic leadership for P.E Nation.
Likely a modern, creatively designed space reflecting the brand's energetic and stylish aesthetic, possibly featuring showrooms and collaborative workspaces.
Dynamic, fast-paced, and creative, fostering innovation in fashion and activewear. Emphasis on teamwork, brand passion, and a reflection of an active lifestyle.
The central hub for all brand development, global strategy, and design innovation, driving P.E Nation's distinct market presence.
P.E Nation supports its global customer base primarily through its direct-to-consumer e-commerce website and an extensive network of prestigious department stores, online fashion retailers, and boutiques across Australia, New Zealand, North America, Europe, the UK, and Asia. This allows the brand to maintain a strong international presence and accessibility to its fashion-conscious, active clientele worldwide.
Unit 39, 76B Edinburgh Road (Entry via Process Avenue)
Marrickville
New South Wales
Australia
Address: Not applicable (Distributed model)
To reach a global customer base through online sales channels and strategic wholesale partnerships with premium retailers worldwide.
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As of April 2025, P.E Nation' leadership includes:
P.E Nation has been backed by several prominent investors over the years, including:
In late 2023, P.E Nation co-founders Pip Edwards and Claire Tregoning reacquired full ownership of the brand from TexgetRandom Pty Ltd (part of Hotsprings Group), which had held a majority stake since 2019. This marked a significant strategic shift back to founder-led control. No other major public executive hires or exits have been prominently reported in the last 12 months.
Discover the tools P.E Nation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
P.E Nation likely uses standard corporate email formats. For customer service, they provide specific email addresses. For direct corporate communication, common formats are often based on employee names.
[first]@pe-nation.com or [firstinitial][lastname]@pe-nation.com
Format
pip@pe-nation.com
Example
70%
Success rate
Ragtrader • November 9, 2023
P.E Nation co-founders Pip Edwards and Claire Tregoning have reacquired the business from TexgetRandom Pty Ltd, four years after it took a majority stake in the sports-fashion brand. The move signals a new chapter for the brand under its original leadership....more
P.E Nation Blog / Retail Gazette • August 1, 2023
P.E Nation partnered with UK-based rental platform AsSeenBy to offer a selection of its activewear for rent, aiming to promote circular fashion and sustainability within its consumer base....more
Marie Claire Australia • May 15, 2024
P.E Nation advertised a significant warehouse sale event, offering past season collections and samples at discounted prices, a common promotional activity for fashion brands....more
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