OXXO
OXXO's Overview
OXXO, a subsidiary of FEMSA Comercio, is the largest and most recognizable chain of convenience stores in Mexico and Latin America. Founded in 1978 in Monterrey, OXXO boasts thousands of locations offering a wide array of products such as groceries, snacks, beverages, personal care items, and essential services like bill payments, mobile top-ups, and financial transactions including cash withdrawals and deposits through its Spin by OXXO fintech arm. Renowned for its widespread presence, often 24/7 operations, and consistent customer experience, OXXO has become an indispensable part of daily life for millions. The company is actively expanding its footprint in Latin America and Europe (via Valora) and innovating with new store formats, digital services, and loyalty programs.
Where is OXXO's Headquarters?
HQ Function
This headquarters oversees OXXO's extensive retail operations, including merchandising, marketing, supply chain management, new store development, human resources, and technology for its vast network across Mexico and international markets.
Notable Features:
The corporate offices in Monterrey are modern, functional administrative buildings designed to support a large-scale operational and strategic team. While not typically a public architectural landmark, the facilities are equipped for managing a complex, international retail business.
Work Culture:
The work culture at OXXO's headquarters is dynamic, customer-centric, and results-driven, characteristic of the fast-paced retail sector. There's a strong emphasis on operational efficiency, innovation in service offerings, teamwork, and adapting to evolving consumer needs.
HQ Significance:
Monterrey serves as the nerve center for Latin America's largest convenience store chain. Decisions made here impact thousands of stores, a vast workforce, and millions of daily customer interactions, significantly shaping the retail and financial services landscape in its operating regions.
Values Reflected in HQ: The headquarters' operational focus and design likely reflect OXXO's core values such as customer satisfaction, operational excellence, integrity, efficiency, and commitment to community service and accessibility.
Location:
OXXO has an extensive national footprint in Mexico. Internationally, its presence spans several Latin American countries, including Colombia, Chile, Peru, and Brazil. Since FEMSA's acquisition of Valora Holding AG in 2022, OXXO (through FEMSA) has extended its reach into Europe, operating under Valora's established brands in countries such as Switzerland, Germany, Austria, Luxembourg, and the Netherlands. Globally, these operations encompass retail store management, supply chain logistics, local product sourcing, marketing, and the deployment of financial and digital services tailored to each market.
Street Address:
Edison 1235 Nte, Col. Talleres
City:
Monterrey
State/Province:
Nuevo León
Country:
Mexico
OXXO's Global Presence
Mexico City, Mexico
Address: OXXO maintains significant regional corporate offices and numerous distribution centers throughout Mexico, with a major operational hub in Mexico City.
To provide localized management and support for OXXO's dense network of stores in Mexico's largest urban area, ensuring operational efficiency and responsiveness to local market conditions.
Bogotá, Colombia
Address: FEMSA's Colombian headquarters, which includes OXXO operations, is located at Av. Calle 26 #69B-45, Bogotá, Colombia.
To lead OXXO's growth strategy in Colombia, establishing a strong brand presence and market share in one of its key South American markets.
Muttenz, Switzerland
Address: Hofackerstrasse 40, 4132 Muttenz, Switzerland (Valora Holding AG Headquarters)
To spearhead FEMSA's/OXXO's strategic entry and expansion into the European convenience and food service market, leveraging Valora's established network, brands, and local expertise.
São Paulo, Brazil
Address: OXXO has a growing presence in Brazil, with regional offices supporting its expansion, particularly in São Paulo state, often co-managed with Grupo Nós (a joint venture with Raízen).
To establish OXXO as a leading convenience store player in Brazil, a major growth market for FEMSA's Proximity Division.
Buying Intent Signals for OXXO
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Executive Team of OXXO
As of April 2025, OXXO' leadership includes:
Investors of OXXO
OXXO has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, FEMSA, OXXO's parent company, experienced significant leadership transitions. These included the unfortunate passing of its CEO, leading to an interim period, followed by the appointment of a new permanent CEO and a new CFO.
Departures
New Appointments:
Technology (Tech Stack) used by OXXO
Discover the tools OXXO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
OXXO Email Formats and Examples
Corporate email communications for OXXO personnel, particularly at the management and strategic levels, typically use email addresses associated with its parent company, FEMSA. Common formats at FEMSA often combine the employee's first and last name, or an initial followed by the last name.
firstname.lastname@femsa.com or firstinitiallastname@femsa.com
Format
juan.perez@femsa.com or jperez@femsa.com
Example
80%
Success rate
News and media
FEMSA Investor Relations • April 26, 2024
OXXO Drives Strong Q1 2024 Performance for FEMSA's Proximity Division
FEMSA reported robust first-quarter 2024 results, with its Proximity Division, led by OXXO, showing significant growth. OXXO Mexico achieved a 15.1% increase in same-store sales, driven by strong traffic. OXXO added 238 net new stores during the quarter, expanding its reach....more
América Retail • March 12, 2024
OXXO Advances Conversion of Justo & Bueno Stores, Strengthening Colombian Presence
OXXO is making significant strides in converting former Justo & Bueno locations across Colombia into OXXO stores. This initiative is part of OXXO's strategy to rapidly expand its footprint and solidify its market position in the Colombian retail sector, offering its distinct convenience value proposition to a wider customer base....more
OXXO Press Room • February 15, 2024
Spin by OXXO and OXXO PREMIA Celebrate Alliance to Benefit Customers
Spin by OXXO, the fintech arm, and OXXO PREMIA, the loyalty program, announced further integration to enhance customer benefits. This collaboration aims to provide greater value and a seamless experience for millions of users, combining financial services with loyalty rewards at OXXO stores....more
El Paso Times • November 9, 2023
OXXO Announces Plans to Open First U.S. Store in El Paso, Texas
OXXO revealed plans to open its first convenience store in the United States, selecting El Paso, Texas, as its initial entry point. This marks a significant step in the company's international expansion strategy beyond Latin America and Europe....more
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