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Overton's's Overview

Total employees350
HeadquartersGreenville
Founded1976

Overton's is a well-established American retailer specializing in boating accessories, marine equipment, and watersports gear. Founded in 1976 and headquartered in Greenville, North Carolina, Overton's has built a strong reputation among boating and water enthusiasts by offering an extensive catalog of products including boat parts, seats, covers, PFDs, towables, fishing equipment, and marine electronics. In 2017, Overton's was acquired by Camping World Holdings, Inc., and continues to operate as a key brand in their portfolio, leveraging a robust e-commerce platform and an integrated presence with Camping World's retail network to serve customers nationwide.

Where is Overton's's Headquarters?

HQ Function

Serves as the primary corporate office for the Overton's brand, overseeing e-commerce operations, merchandising, marketing strategy, customer service initiatives, and administrative functions.

Notable Features:

The Greenville facility historically combined corporate offices with significant warehousing and distribution capabilities, reflecting its origins as a mail-order catalog company. It now houses modern office spaces focused on brand management and digital operations within the Camping World network.

Work Culture:

As part of Camping World Holdings, the work culture at Overton's likely emphasizes a customer-centric approach, a passion for the outdoors and marine activities, and a dynamic, results-oriented retail environment. Team collaboration is key to maintaining Overton's brand strength and e-commerce success.

HQ Significance:

The Greenville headquarters is historically significant as the original home and operational center of the Overton's brand. It has been instrumental in the company's growth from a small catalog business to a major national retailer in the marine and watersports sector.

Values Reflected in HQ: The headquarters' focus on providing comprehensive solutions and expert support for boating and watersports enthusiasts reflects Overton's long-standing commitment to the marine lifestyle and customer satisfaction.

Location:

Overton's primarily serves customers within the United States through its robust e-commerce platform and retail presence integrated with Camping World locations. While some products may be available for international shipping, the company's core operational and market focus is domestic. Global functions are largely related to sourcing products and materials from international manufacturers and suppliers to support its diverse inventory.

Street Address:

111 Red Banks Road

City:

Greenville

State/Province:

NC

Country:

USA

Overton's's Global Presence

Lincolnshire, Illinois/USA

Address: 250 Parkway Drive, Lincolnshire, IL 60069

Serves as the national corporate command center, facilitating shared services, executive leadership, and consolidated functions that benefit the operations and strategic direction of Overton's.

Buying Intent Signals for Overton's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Overton's

As of April 2025, Overton's' leadership includes:

Marcus Lemonis - Chairman and CEO, Camping World Holdings (Parent Company)
Matthew Wagner - President, Camping World Holdings (Parent Company)
Karin E. Bell - Chief Financial Officer, Camping World Holdings (Parent Company)
Tamara Ward - President, eCommerce, Camping World (Overseeing Overton's e-commerce operations)

Investors of Overton's

Overton's has been backed by several prominent investors over the years, including:

Abrams Capital Management, L.P.
The Vanguard Group, Inc.
BlackRock Inc.
Coliseum Capital Management, LLC
(Note: As Overton's is a wholly-owned subsidiary of Camping World Holdings, Inc. (NYSE: CWH), its investors are the shareholders of Camping World.)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Camping World Holdings, parent company of Overton's, made key leadership appointments and promotions in the past year, notably including a new Chief Financial Officer and Senior Vice Presidents in divisions relevant to Overton's, such as Parts & Accessories.

New Appointments:

Karin E. Bell, Karin E. Bell was appointed as Executive Vice President and Chief Financial Officer of Camping World Holdings.
Scott Kubicki, Scott Kubicki was promoted to Senior Vice President, Good Sam Services & Memberships at Camping World.
Kent Dillon, Kent Dillon was promoted to Senior Vice President, Parts & Accessories at Camping World.

Technology (Tech Stack) used by Overton's

Discover the tools Overton's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Overton's Email Formats and Examples

Email addresses for Overton's corporate employees, especially those integrated within Camping World Holdings, typically follow common corporate patterns. The most likely formats would use the employee's first name and last name, or an initial and last name.

[first_initial][last]@overtons.com (e.g., jdoe@overtons.com) or [first].[last]@overtons.com (e.g., john.doe@overtons.com). Emails may also use the @campingworld.com domain.

Format

jdoe@overtons.com

Example

75%

Success rate

News and media

Camping World Investor RelationsMay 7, 2024

Overton's Parent Camping World Discusses Marine Segment Performance in Q1 2024 Earnings

Camping World Holdings, Inc. (NYSE: CWH), the parent company of Overton's, released its first-quarter 2024 financial results. During the earnings call, leadership discussed performance across various segments, including the marine and boating accessories market served by Overton's, highlighting current consumer trends and the outlook for the upcoming boating season....more

Business WireDecember 5, 2023

Overton's Parent Camping World to Acquire The Boat House, Expanding Marine Presence

Camping World Holdings, Inc., parent company of Overton's, announced its planned acquisition of The Boat House, a multi-location boat dealership and marine service provider with six locations across the Midwest and Florida. This strategic acquisition is aimed at further expanding Camping World's and Overton's footprint and offerings in the recreational marine market....more

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