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Over the Top Marketing
What Does Over the Top Marketing Do?
Over-the-Top Marketing (OTM) is a pioneering digital advertising firm dedicated to connecting brands with highly engaged audiences across the dynamic landscape of streaming services and Connected TV (CTV). We utilize advanced technology, comprehensive data analytics, and creative strategies to deliver impactful, measurable advertising campaigns that go beyond traditional media. Our core mission is to empower businesses of all scales to effectively reach their target demographics within the premium content environments where they spend their time, revolutionizing brand-consumer interactions in the age of on-demand entertainment.
Where Is Over the Top Marketing's Headquarters?
HQ Function
Serves as the central command for global strategy, product development, engineering, core operations, and executive leadership.
Notable Features:
State-of-the-art ad tech development labs, open-concept collaborative workspaces, a dedicated client experience center, and eco-friendly building design.
Work Culture:
A dynamic, fast-paced, and innovative environment that fosters collaboration, data-driven decision-making, continuous learning, and a passion for shaping the future of digital advertising.
HQ Significance:
Proximity to major tech companies, media conglomerates, and a rich talent pool in Silicon Beach allows for strategic partnerships, recruitment of top-tier professionals, and staying at the forefront of industry trends.
Values Reflected in HQ: The headquarters' design and functionality embody our core values of innovation, transparency, client success, and collaborative excellence.
Location:
Over-the-Top Marketing operates on a global scale, providing advanced advertising solutions to clients worldwide. With strategic offices in North America, Europe, and Asia-Pacific, we offer localized expertise in sales, campaign management, technical support, and market intelligence. Our global infrastructure enables brands to execute targeted, data-driven advertising campaigns across a vast network of streaming platforms and Connected TV devices, ensuring international reach and local relevance.
Street Address:
12575 Millennium Drive
City:
Playa Vista
State/Province:
CA
Country:
USA
Where Else Does Over the Top Marketing Operate Around the World?
New York, NY/USA
Address: 350 Fifth Avenue, Suite 5600, New York, NY 10118
Facilitates close collaboration with brands and advertising agencies headquartered in New York and the surrounding region, driving revenue and market share.
London, UK
Address: 25 Cabot Square, Canary Wharf, London, E14 4QA
Drives expansion in the growing EMEA OTT market, adapting global strategies to local market needs, languages, and regulatory landscapes.
Singapore, Singapore
Address: 79 Robinson Road, #15-01, Singapore 068897
Supports clients and partners in key APAC markets, tailoring OTT advertising solutions to diverse consumer behaviors and media consumption patterns.
Buying Intent Signals for Over the Top Marketing
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Over the Top Marketing? Meet the Executive Team
As of April 2025, Over the Top Marketing' leadership includes:
Who's Investing in Over the Top Marketing?
Over the Top Marketing has been backed by several prominent investors over the years, including:
What Leadership Changes Has Over the Top Marketing Seen Recently?
Over the past year, Over-the-Top Marketing has strategically bolstered its executive team with key appointments to fuel innovation and global expansion, alongside a planned leadership transition.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byOver the Top Marketing?
Discover the tools Over the Top Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Over the Top Marketing Email Formats and Examples
Over-the-Top Marketing primarily uses the [first_initial][last_name] email format (e.g., jdoe@domain.com) and [first_name].[last_name] (e.g. jane.doe@domain.com). These are common for corporate communications.
f[last]@overthetopmarketing.example.com or [first].[last]@overthetopmarketing.example.com
Format
imoreau@overthetopmarketing.example.com
Example
90%
Success rate
What's the Latest News About Over the Top Marketing?
Streaming Media Today • May 20, 2024
Over-the-Top Marketing Unveils New Interactive CTV Ad Formats
Over-the-Top Marketing today announced the launch of its new suite of interactive ad formats for Connected TV (CTV), designed to boost viewer engagement and provide richer campaign analytics. These formats include shoppable ads and gamified experiences....more
AdExchanger • April 05, 2024
Over-the-Top Marketing Acquires AI-Driven Audience Analytics Firm 'Contextualize'
In a strategic move to bolster its data capabilities, Over-the-Top Marketing has acquired Contextualize, an AI-powered audience analytics company. The acquisition is set to enhance OTM's targeting precision and campaign optimization for OTT advertisers....more
Advanced Television • February 15, 2024
Over-the-Top Marketing Expands Operations into Latin America
Over-the-Top Marketing announced its expansion into the Latin American market, opening a new regional office in São Paulo, Brazil, to cater to the rapidly growing demand for OTT advertising solutions in the region....more
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