What Does OTTO Do?

Total employees4284
HeadquartersHamburg
Founded1949

The Otto Group is a globally active retail and services group with around 41,000 employees and operations in over 30 countries. Its business activities are grouped into three segments: Multichannel Retail, Financial Services, and Services. The Multichannel Retail segment includes brands like OTTO, Bonprix, Crate and Barrel, and Witt-Gruppe. Financial Services are primarily represented by the EOS Group, and the Services segment includes logistics providers like Hermes Europe. Founded in Germany in 1949, the company has transformed from a mail-order business into one of the world's largest online retailers, with a strong focus on sustainability and digital innovation.

Where Is OTTO's Headquarters?

HQ Function

The Hamburg headquarters serves as the strategic command center for the Otto Group, overseeing global operations, corporate strategy, financial management, and the development of its diverse portfolio of companies.

Notable Features:

The Otto Campus in Hamburg-Bramfeld is known for its contemporary architecture, extensive green spaces, employee-centric facilities including canteens, sports facilities, and daycare. It's designed to foster collaboration and innovation.

Work Culture:

Otto Group promotes a work culture centered on responsibility, innovation, and collaboration. It emphasizes digital transformation, agile working methods, diversity, and a strong commitment to corporate social responsibility and sustainability.

HQ Significance:

The Hamburg HQ is crucial for steering the Otto Group's international business activities, managing its complex network of subsidiaries, and driving its evolution in the dynamic retail and services landscape.

Values Reflected in HQ: The headquarters' design and operational ethos mirror Otto Group's core values of sustainability (e.g., green building standards, biodiversity), innovation (e.g., modern workspaces), and a people-first approach (e.g., employee amenities and well-being programs).

Location:

The Otto Group operates in more than 30 countries across Europe, North and South America, and Asia. Its global functions are primarily centered around multichannel retail (including e-commerce for brands like OTTO, Bonprix, Crate & Barrel), financial services (EOS Group for debt collection and financial solutions), and comprehensive logistics and fulfillment services (Hermes Group).

Street Address:

Wandsbeker Straße 3-7

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

Where Else Does OTTO Operate Around the World?

Northbrook, Illinois, USA

Address: 1250 Techny Rd, Northbrook, IL 60062, USA

Manages and directs the operations, merchandising, and brand strategy for Crate and Barrel, CB2, and Hudson Grace in the key North American market.

Warsaw, Poland

Address: ul. Prosta 68, 00-838 Warszawa, Poland

Manages e-commerce and retail operations for Bonprix in Poland and coordinates activities in several other Eastern European countries, focusing on affordable fashion.

London, United Kingdom

Address: Capitol House, 1 Gwendolen Road, Leicester LE5 5FN, United Kingdom (Hermes UK former main hub, now Evri - though Otto Group retains international Hermes activities)

Key logistics hubs, such as those operated by Hermes Germany (e.g., Friedewald, Langenhagen), are crucial for parcel delivery and fulfillment services supporting Otto Group's e-commerce activities and third-party clients in Germany and across Europe.

Buying Intent Signals for OTTO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading OTTO? Meet the Executive Team

As of April 2025, OTTO' leadership includes:

Alexander Birken - Chairman of the Executive Board
Dr. Marcus Ackermann - Member of the Executive Board, Multichannel Retail
Sebastian Klauke - Member of the Executive Board, E-Commerce, Technology, Business Intelligence, Corporate Ventures
Katy Roewer - Member of the Executive Board, Finance, Controlling
Bodo Kipper - Member of the Executive Board, Services

Who's Investing in OTTO?

OTTO has been backed by several prominent investors over the years, including:

Primarily family-owned (Otto family)
Michael Otto Foundation for Environmental Protection (significant stakeholder reflecting family's values)

What Leadership Changes Has OTTO Seen Recently?

Hire0
Exits2

Over the past 12 months, the Otto Group Executive Board saw two departures and a consolidation of responsibilities. Petra Scharner-Wolff (HR, Finance, Controlling) and Kay Schiebur (Services) left their board positions, with Bodo Kipper taking over the Services segment.

Departures

Petra Scharner-Wolff, Petra Scharner-Wolff departed from the Otto Group Executive Board after many years of service.
Kay Schiebur, Kay Schiebur left his position on the Otto Group Executive Board.

New Appointments:

Bodo Kipper, Bodo Kipper expanded his responsibilities on the Executive Board to include the Services segment.

What Technology (Tech Stack) Is Used byOTTO?

Discover the tools OTTO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

OTTO Email Formats and Examples

The most common email format used by Otto Group for its corporate employees is firstname.lastname@ottogroup.com. Variations may exist within specific subsidiaries or for different roles.

firstname.lastname@ottogroup.com

Format

anna.beispiel@ottogroup.com

Example

85%

Success rate

What's the Latest News About OTTO?

ottogroup.comMarch 21, 2024

Otto Group News: Expects Revenue of Around 12 Billion Euros in 2023/24 Financial Year

The Otto Group anticipates revenue of approximately 12 billion euros for the 2023/24 financial year (to February 29, 2024). This represents a currency-adjusted decline of around 6 percent compared to the previous year, reflecting challenging market conditions and consumer restraint. Despite this, the group emphasizes its stable financial footing and ongoing strategic investments....more

ottogroup.comFebruary 13, 2024

Otto Group News: Significantly Reduces CO2 Emissions in Transport Logistics

The Otto Group announced a significant reduction in CO2 emissions from its transport logistics. In Germany, emissions per shipment have fallen by 25 percent since the 2020/21 financial year, largely due to increased use of rail transport and alternative fuels. This progress aligns with the group's ambitious climate protection goals....more

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