HQ Function

Serves as the central hub for product design (scent creation, packaging), brand development, marketing strategy, e-commerce operations, and retail strategy for Otherland's luxury home fragrance products.

Notable Features:

The headquarters, co-located with their flagship retail store, embodies the brand's strong aesthetic. It likely features artful design, inspiring spaces for creative collaboration, and an environment focused on immersive sensory experiences. The retail portion offers customers a direct engagement with the brand and its products.

Work Culture:

A creative, collaborative, and dynamic environment, typical of a fast-growing D2C startup. Driven by a passion for design, fragrance, quality, and building a modern consumer brand. Emphasis on innovation, storytelling, and customer experience.

HQ Significance:

Crucial for maintaining brand consistency, innovating in product development, and executing marketing strategies. Its New York City location provides access to creative talent, industry trends, media, and a key discerning consumer market.

Values Reflected in HQ: Creativity, artful design, commitment to quality, immersive sensory experiences, sustainability (clean-burning candles), and a modern, accessible approach to luxury.

Location:

Otherland currently ships its products to all 50 U.S. states, Puerto Rico, Guam, and Canada. Its global presence is primarily managed through its e-commerce platform, supporting sales, shipping, and customer service for these North American markets. International expansion beyond these regions may be part of future growth strategies.

Street Address:

251 Elizabeth St

City:

New York

State/Province:

NY

Country:

USA