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Osborn Barr Paramore (OBP) is a full-service marketing communications agency with a profound specialization in agriculture, food systems, and rural lifestyle brands. For over 35 years, OBP has partnered with prominent organizations to craft compelling narratives, connect with target audiences, and achieve significant business growth. The agency offers a comprehensive suite of services, including market strategy, creative development, public relations, media planning and buying, and digital marketing, all informed by a deep understanding of the industries it serves. OBP is distinguished by its commitment to a 'rural spirit,' embodying hard work, authenticity, and a dedication to clients who play vital roles in feeding and fueling the world. Originally Osborn & Barr Communications, the agency expanded significantly after acquiring Paramore Digital in 2017, becoming Osborn Barr Paramore (OBP).
The St. Louis headquarters acts as the primary operational and strategic nerve center for OBP. It houses key departments including executive leadership, account management, creative services, strategy, media, and digital teams, fostering collaboration and supporting client services nationwide.
Located in St. Louis's vibrant 'The Grove' neighborhood, the office is designed to inspire creativity and collaboration. The space reflects a modern aesthetic, likely with open-plan areas and project rooms conducive to team-based work.
OBP fosters a work culture rooted in passion, collaboration, and a client-first mentality. The agency champions a 'rural spirit,' emphasizing hard work, genuine connections, and a deep respect for the agricultural and rural communities it serves. Employees often share a personal or professional connection to these sectors.
The St. Louis headquarters is pivotal due to its location within a major agricultural hub, providing proximity to key clients and industry events. It represents the historical foundation of the agency and remains central to its identity, culture, and continued growth.
Osborn Barr Paramore (OBP) primarily operates within North America, with a strong focus on the United States. However, many of their clients in the agriculture and food industries have national and international operations. OBP's expertise in these global sectors enables them to develop and support marketing communications strategies that resonate with international audiences or address global market dynamics, even though their physical office locations are U.S.-based.
920 S. Vandeventer Ave.
St. Louis
Missouri
USA
Address: 1712 Main Street, Suite 400, Kansas City, MO 64108
To provide localized expertise and support for clients in the western Midwest, capitalize on Kansas City's strong presence in animal health and agriculture, and access the region's diverse talent pool.
Address: 1033 Demonbreun Street, Suite 300, Nashville, TN 37203
To enhance OBP's digital service offerings and expand its client base in the Southeastern United States, leveraging Nashville's dynamic business environment and growing importance as a hub for various industries.
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As of April 2025, Osborn Barr' leadership includes:
Osborn Barr has been backed by several prominent investors over the years, including:
In the past 12-18 months, Osborn Barr Paramore (OBP) has strengthened its executive leadership through key internal promotions and new appointments. These changes reflect the agency's focus on growth, financial stewardship, and operational excellence. Notably, new executives have been appointed to Chief Growth Officer, Chief Financial Officer, and Chief of Staff roles.
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Osborn Barr Paramore (OBP) commonly uses an email format that combines the first initial of an employee's first name with their full last name, followed by '@obpagency.com'. While other formats may exist within the organization, this is understood to be the predominant structure.
[first_initial][last]@obpagency.com
Format
rries@obpagency.com
Example
85%
Success rate
OBP Agency News • February 21, 2024
OBP announced its recognition as one of the Nation’s Best and Brightest Companies to Work For® in 2023, marking the third consecutive year. This award highlights OBP's commitment to exceptional human resource practices and creating an enriching employee experience....more
AgriMarketing • April 12, 2023
Osborn Barr Paramore (OBP) announced significant additions to its executive leadership with the appointments of Karen Gschwend as Chief Growth Officer, Stephani Keling as Chief Financial Officer, and Jamie Johansen as Chief of Staff....more
OBP Agency News • February 7, 2024
OBP announced the hiring of Kristin Luntz as an Account Director. Luntz brings extensive experience in agricultural marketing and client relationship management to enhance the agency's account service team....more
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