What Does Osborn Barr Do?

Total employees55
HeadquartersSt. Louis
Founded1988

Osborn Barr Paramore (OBP) is a full-service marketing communications agency with a profound specialization in agriculture, food systems, and rural lifestyle brands. For over 35 years, OBP has partnered with prominent organizations to craft compelling narratives, connect with target audiences, and achieve significant business growth. The agency offers a comprehensive suite of services, including market strategy, creative development, public relations, media planning and buying, and digital marketing, all informed by a deep understanding of the industries it serves. OBP is distinguished by its commitment to a 'rural spirit,' embodying hard work, authenticity, and a dedication to clients who play vital roles in feeding and fueling the world. Originally Osborn & Barr Communications, the agency expanded significantly after acquiring Paramore Digital in 2017, becoming Osborn Barr Paramore (OBP).

Where Is Osborn Barr's Headquarters?

HQ Function

The St. Louis headquarters acts as the primary operational and strategic nerve center for OBP. It houses key departments including executive leadership, account management, creative services, strategy, media, and digital teams, fostering collaboration and supporting client services nationwide.

Notable Features:

Located in St. Louis's vibrant 'The Grove' neighborhood, the office is designed to inspire creativity and collaboration. The space reflects a modern aesthetic, likely with open-plan areas and project rooms conducive to team-based work.

Work Culture:

OBP fosters a work culture rooted in passion, collaboration, and a client-first mentality. The agency champions a 'rural spirit,' emphasizing hard work, genuine connections, and a deep respect for the agricultural and rural communities it serves. Employees often share a personal or professional connection to these sectors.

HQ Significance:

The St. Louis headquarters is pivotal due to its location within a major agricultural hub, providing proximity to key clients and industry events. It represents the historical foundation of the agency and remains central to its identity, culture, and continued growth.

Values Reflected in HQ: The headquarters' design and atmosphere aim to embody OBP's core values: authenticity, deep industry knowledge, collaborative spirit, innovative thinking, and a strong connection to the agricultural and rural sectors.

Location:

Osborn Barr Paramore (OBP) primarily operates within North America, with a strong focus on the United States. However, many of their clients in the agriculture and food industries have national and international operations. OBP's expertise in these global sectors enables them to develop and support marketing communications strategies that resonate with international audiences or address global market dynamics, even though their physical office locations are U.S.-based.

Street Address:

920 S. Vandeventer Ave.

City:

St. Louis

State/Province:

Missouri

Country:

USA

Where Else Does Osborn Barr Operate Around the World?

Kansas City, Missouri, USA

Address: 1712 Main Street, Suite 400, Kansas City, MO 64108

To provide localized expertise and support for clients in the western Midwest, capitalize on Kansas City's strong presence in animal health and agriculture, and access the region's diverse talent pool.

Nashville, Tennessee, USA

Address: 1033 Demonbreun Street, Suite 300, Nashville, TN 37203

To enhance OBP's digital service offerings and expand its client base in the Southeastern United States, leveraging Nashville's dynamic business environment and growing importance as a hub for various industries.

Buying Intent Signals for Osborn Barr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Osborn Barr? Meet the Executive Team

As of April 2025, Osborn Barr' leadership includes:

Rhonda Ries - President & CEO
Karen Gschwend - Chief Growth Officer
Stephani Keling - Chief Financial Officer
Jamie Johansen - Chief of Staff
Sammy Gates - EVP, Creative & Content
Cara Koenig - EVP, Strategy

Who's Investing in Osborn Barr?

Osborn Barr has been backed by several prominent investors over the years, including:

Osborn Barr Paramore (OBP) is a privately held company. Specific information regarding its ownership or external investors is not publicly disclosed.

What Leadership Changes Has Osborn Barr Seen Recently?

Hire3
Exits0

In the past 12-18 months, Osborn Barr Paramore (OBP) has strengthened its executive leadership through key internal promotions and new appointments. These changes reflect the agency's focus on growth, financial stewardship, and operational excellence. Notably, new executives have been appointed to Chief Growth Officer, Chief Financial Officer, and Chief of Staff roles.

New Appointments:

Karen Gschwend, Karen Gschwend was appointed Chief Growth Officer, tasked with spearheading agency growth initiatives and expanding new business opportunities.
Stephani Keling, Stephani Keling was promoted to Chief Financial Officer, responsible for overseeing the agency's comprehensive financial strategy and operations.
Jamie Johansen, Jamie Johansen was promoted to Chief of Staff, working closely with the CEO to enhance agency operations and strategic alignment.

What Technology (Tech Stack) Is Used byOsborn Barr?

Discover the tools Osborn Barr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Osborn Barr Email Formats and Examples

Osborn Barr Paramore (OBP) commonly uses an email format that combines the first initial of an employee's first name with their full last name, followed by '@obpagency.com'. While other formats may exist within the organization, this is understood to be the predominant structure.

[first_initial][last]@obpagency.com

Format

rries@obpagency.com

Example

85%

Success rate

What's the Latest News About Osborn Barr?

OBP Agency NewsFebruary 21, 2024

Osborn Barr Paramore (OBP) Recognized as One of the Nation’s Best and Brightest Companies to Work For® for the Third Consecutive Year

OBP announced its recognition as one of the Nation’s Best and Brightest Companies to Work For® in 2023, marking the third consecutive year. This award highlights OBP's commitment to exceptional human resource practices and creating an enriching employee experience....more

AgriMarketingApril 12, 2023

Osborn Barr Paramore (OBP) Names Three To Executive Leadership Team

Osborn Barr Paramore (OBP) announced significant additions to its executive leadership with the appointments of Karen Gschwend as Chief Growth Officer, Stephani Keling as Chief Financial Officer, and Jamie Johansen as Chief of Staff....more

OBP Agency NewsFebruary 7, 2024

Osborn Barr Paramore (OBP) Hires Kristin Luntz as Account Director

OBP announced the hiring of Kristin Luntz as an Account Director. Luntz brings extensive experience in agricultural marketing and client relationship management to enhance the agency's account service team....more

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