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Orvis's Overview

Total employees1085
HeadquartersManchester Center
Founded1856

Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting, and sporting goods. Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States. Orvis is renowned for its commitment to quality, customer service, and conservation, offering a wide range of products including fly rods, reels, outdoor apparel, dog beds, and travel accessories. The company also operates fishing and shooting schools and has a strong dedication to protecting nature and wildlife habitats, exemplified by its '5% for Nature' program.

Where is Orvis's Headquarters?

HQ Function

Serves as the central hub for corporate operations, product design and development, marketing, e-commerce, and North American customer service. The Manchester campus also houses their flagship retail store and the Orvis Fly-Fishing School.

Notable Features:

The campus includes the main Orvis corporate offices, a state-of-the-art flagship retail store, the Orvis Fly-Fishing School with casting ponds, extensive grounds often used for product testing and events, and a famously dog-friendly environment. The renowned American Museum of Fly Fishing is located nearby on land originally part of the Orvis family estate and maintains a close affiliation.

Work Culture:

The work culture at Orvis HQ is deeply influenced by its outdoor heritage and commitment to conservation. It fosters a passion for the outdoors, product quality, customer satisfaction, and environmental stewardship. Employees often share interests in fly fishing, wingshooting, and dog companionship, contributing to a collaborative, engaged, and mission-driven environment. The company promotes work-life balance and actively encourages employees to engage with nature.

HQ Significance:

The headquarters' location in Vermont is historically significant, being the birthplace of the company and central to its brand identity, which is intertwined with the New England outdoor lifestyle. It symbolizes Orvis's long-standing tradition, commitment to its core values, and its role as a steward of outdoor pursuits.

Values Reflected in HQ: The headquarters reflects Orvis's core values of quality, customer service, innovation, and conservation through its thoughtful design, integration with the natural environment, on-site amenities (like fishing ponds and dog-friendly policies), and its operational support for environmental initiatives like the '5% for Nature' program.

Location:

Orvis maintains a global presence primarily through its operations in North America and Europe. Key corporate, manufacturing, and distribution functions are based in the USA (Vermont and Virginia) and the UK (Buckinghamshire). The company operates numerous retail stores across the United States and several in the United Kingdom. Its robust e-commerce platform serves customers internationally, shipping to many countries worldwide. Product sourcing is global, while significant manufacturing, especially for its flagship fly rods, occurs in the USA. Orvis also supports global conservation efforts through partnerships and its '5% for Nature' initiative.

Street Address:

1711 Blue Sky Drive

City:

Manchester Center

State/Province:

Vermont

Country:

USA

Orvis's Global Presence

Roanoke, Virginia, USA

Address: 1325 Orvis Way, Roanoke, VA 24019

To efficiently manage inventory and logistics, fulfill customer orders for North America, provide comprehensive customer support, and ensure the high-quality craftsmanship of its US-manufactured fly rods.

High Wycombe, Buckinghamshire, UK

Address: Prospect House, 200 Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3DQ

To expand and support the Orvis brand and product offerings across the United Kingdom and Europe, catering to local outdoor traditions, particularly in fly fishing and country sports, and serving the European customer base.

Buying Intent Signals for Orvis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Orvis

As of April 2025, Orvis' leadership includes:

Simon Perkins - President
Mark Reed - Chief Financial Officer
Sheila Fram - Chief Marketing Officer
Peter Olson - Chief Operating Officer
Rebecca Jones - Chief People Officer
Laura Schmonsees - Chief Retail & DTC Officer

Investors of Orvis

Orvis has been backed by several prominent investors over the years, including:

Orvis is a privately held company, owned by the Perkins family since 1965. It does not have external institutional investors in the typical public company sense.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, Orvis announced the strategic appointment of Laura Schmonsees to lead its retail and direct-to-consumer channels. As a private company, comprehensive details on all executive movements are not always broadly publicized.

New Appointments:

Laura Schmonsees, Laura Schmonsees was appointed as Chief Retail & Direct-to-Consumer Officer to strengthen Orvis's omnichannel strategy and customer engagement.

Technology (Tech Stack) used by Orvis

Discover the tools Orvis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Orvis Email Formats and Examples

Orvis typically utilizes email formats that combine employee names with the company domain. The most common patterns are 'first.last@orvis.com' and 'firstinitiallast@orvis.com'. Understanding these formats can be useful for professional communication.

Common formats include [first].[last]@orvis.com (e.g., jane.doe@orvis.com) and [first_initial][last]@orvis.com (e.g., jdoe@orvis.com).

Format

jane.doe@orvis.com

Example

80%

Success rate

News and media

Angling TradeOctober 4, 2023

Orvis Recognized by Newsweek as One of America’s Best Customer Service Brands for 2024

Orvis was named by Newsweek as one of America’s Best Customer Service brands in the outdoor apparel and sporting goods category for 2024. This recognition underscores Orvis's long-standing commitment to providing exceptional customer satisfaction and support....more

Orvis NewsAugust 1, 2023

Orvis Announces 2023 Breaking Barriers Award Winners

Orvis announced the winners of its 2023 Breaking Barriers Awards. These awards celebrate individuals and organizations making significant contributions to creating a more inclusive, equitable, and welcoming fly-fishing community for all....more

SGB Media / Orvis Press ReleaseJuly 11, 2023

Orvis Names Laura Schmonsees Chief Retail & Direct-to-Consumer Officer

Orvis appointed Laura Schmonsees as its new Chief Retail & Direct-to-Consumer Officer. She is tasked with leading and evolving the customer experience across Orvis's retail stores and e-commerce channels, leveraging her extensive background in retail and digital commerce....more

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