Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting, and sporting goods. Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States. Orvis is renowned for its commitment to quality, customer service, and conservation, offering a wide range of products including fly rods, reels, outdoor apparel, dog beds, and travel accessories. The company also operates fishing and shooting schools and has a strong dedication to protecting nature and wildlife habitats, exemplified by its '5% for Nature' program.
Serves as the central hub for corporate operations, product design and development, marketing, e-commerce, and North American customer service. The Manchester campus also houses their flagship retail store and the Orvis Fly-Fishing School.
The campus includes the main Orvis corporate offices, a state-of-the-art flagship retail store, the Orvis Fly-Fishing School with casting ponds, extensive grounds often used for product testing and events, and a famously dog-friendly environment. The renowned American Museum of Fly Fishing is located nearby on land originally part of the Orvis family estate and maintains a close affiliation.
The work culture at Orvis HQ is deeply influenced by its outdoor heritage and commitment to conservation. It fosters a passion for the outdoors, product quality, customer satisfaction, and environmental stewardship. Employees often share interests in fly fishing, wingshooting, and dog companionship, contributing to a collaborative, engaged, and mission-driven environment. The company promotes work-life balance and actively encourages employees to engage with nature.
The headquarters' location in Vermont is historically significant, being the birthplace of the company and central to its brand identity, which is intertwined with the New England outdoor lifestyle. It symbolizes Orvis's long-standing tradition, commitment to its core values, and its role as a steward of outdoor pursuits.
Orvis maintains a global presence primarily through its operations in North America and Europe. Key corporate, manufacturing, and distribution functions are based in the USA (Vermont and Virginia) and the UK (Buckinghamshire). The company operates numerous retail stores across the United States and several in the United Kingdom. Its robust e-commerce platform serves customers internationally, shipping to many countries worldwide. Product sourcing is global, while significant manufacturing, especially for its flagship fly rods, occurs in the USA. Orvis also supports global conservation efforts through partnerships and its '5% for Nature' initiative.
1711 Blue Sky Drive
Manchester Center
Vermont
USA
Address: 1325 Orvis Way, Roanoke, VA 24019
To efficiently manage inventory and logistics, fulfill customer orders for North America, provide comprehensive customer support, and ensure the high-quality craftsmanship of its US-manufactured fly rods.
Address: Prospect House, 200 Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3DQ
To expand and support the Orvis brand and product offerings across the United Kingdom and Europe, catering to local outdoor traditions, particularly in fly fishing and country sports, and serving the European customer base.
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As of April 2025, Orvis' leadership includes:
Orvis has been backed by several prominent investors over the years, including:
In the past year, Orvis announced the strategic appointment of Laura Schmonsees to lead its retail and direct-to-consumer channels. As a private company, comprehensive details on all executive movements are not always broadly publicized.
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Orvis typically utilizes email formats that combine employee names with the company domain. The most common patterns are 'first.last@orvis.com' and 'firstinitiallast@orvis.com'. Understanding these formats can be useful for professional communication.
Common formats include [first].[last]@orvis.com (e.g., jane.doe@orvis.com) and [first_initial][last]@orvis.com (e.g., jdoe@orvis.com).
Format
jane.doe@orvis.com
Example
80%
Success rate
Angling Trade • October 4, 2023
Orvis was named by Newsweek as one of America’s Best Customer Service brands in the outdoor apparel and sporting goods category for 2024. This recognition underscores Orvis's long-standing commitment to providing exceptional customer satisfaction and support....more
Orvis News • August 1, 2023
Orvis announced the winners of its 2023 Breaking Barriers Awards. These awards celebrate individuals and organizations making significant contributions to creating a more inclusive, equitable, and welcoming fly-fishing community for all....more
SGB Media / Orvis Press Release • July 11, 2023
Orvis appointed Laura Schmonsees as its new Chief Retail & Direct-to-Consumer Officer. She is tasked with leading and evolving the customer experience across Orvis's retail stores and e-commerce channels, leveraging her extensive background in retail and digital commerce....more
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