What Does Oroton Group Do?

Total employees329
HeadquartersAlexandria
Founded1938

OrotonGroup Limited is an Australian luxury fashion accessories and lifestyle brand. Founded in Sydney in 1938, Oroton has a rich heritage of designing and crafting beautiful, high-quality leather goods, handbags, small accessories, jewellery, and apparel. The brand is synonymous with accessible luxury, modern Australian style, and a commitment to quality craftsmanship. OrotonGroup aims to provide its customers with contemporary, functional, and stylish products that embody a relaxed, sophisticated aesthetic.

Where Is Oroton Group's Headquarters?

HQ Function

The headquarters serves as the central hub for OrotonGroup's operations, including design, product development, marketing, finance, human resources, and overall strategic management.

Notable Features:

The office is likely designed to reflect Oroton's brand aesthetic – modern, sophisticated, and focused on quality, fostering a creative and collaborative environment. Specific architectural details are not widely publicized, but it would typically feature open-plan workspaces, design studios, and showrooms.

Work Culture:

Oroton's work culture is expected to be dynamic, creative, and collaborative, reflecting the fast-paced nature of the fashion industry. There's likely an emphasis on innovation, brand passion, and a supportive team environment.

HQ Significance:

The Sydney headquarters is significant as it's the birthplace and central nervous system of this iconic Australian brand, driving its design philosophy and business strategy both domestically and internationally.

Values Reflected in HQ: The headquarters likely reflects Oroton's values of quality, craftsmanship, modern Australian design, and accessible luxury through its ambiance and operational focus.

Location:

OrotonGroup primarily operates in Australia and New Zealand through its network of retail stores and a strong online e-commerce platform that ships internationally. While physical store presence is concentrated in Australasia, its online store allows for a broader global reach, supporting functions like international sales, digital marketing, and customer service for a worldwide clientele. Historically, they have also explored other international markets like Asia and the Middle East.

Street Address:

Building 1, Level 2, 35 Collins Street

City:

Alexandria

State/Province:

NSW 2015

Country:

Australia

Where Else Does Oroton Group Operate Around the World?

Various locations, Australia & New Zealand

Address: Multiple retail store locations across major cities and shopping centers.

To provide customers with a physical shopping experience, brand immersion, and access to Oroton products in key metropolitan and regional shopping destinations across Australia and New Zealand.

Hong Kong

Address: While specific office details are not widely publicized, Oroton has historically had a presence for sourcing or regional operations.

To facilitate manufacturing liaison, quality control, and explore or support market presence in the Asia-Pacific region.

Buying Intent Signals for Oroton Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Oroton Group? Meet the Executive Team

As of April 2025, Oroton Group' leadership includes:

Jenny Child - Chief Executive Officer
Sophie Holt - Creative Director
Ross Lane - Director (representing major shareholder interest, historically Lane family)
Peter</strong> <strong>Bird - CFO (Chief Financial Officer)

Who's Investing in Oroton Group?

Oroton Group has been backed by several prominent investors over the years, including:

Caledonia (Private) Investments Pty Limited (Acquired OrotonGroup in 2018)

What Leadership Changes Has Oroton Group Seen Recently?

Hire0
Exits0

Specific executive movements for privately-held OrotonGroup are not always widely publicized. As of late 2023/early 2024, Jenny Child continues as CEO. No major widespread news on hires/exits in the last 12 months easily found.

What Technology (Tech Stack) Is Used byOroton Group?

Discover the tools Oroton Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Oroton Group Email Formats and Examples

OrotonGroup likely uses a common corporate email format. While not publicly confirmed, standard patterns include first name initial followed by last name, or first name dot last name.

Common formats: [first_initial][last]@oroton.com or [first].[last]@oroton.com

Format

jdoe@oroton.com or jane.doe@oroton.com

Example

75%

Success rate

What's the Latest News About Oroton Group?

Ragtrader2023-10-26

Oroton CEO on navigating a tough economic climate

Oroton CEO Jenny Child discusses strategies for navigating the challenging economic climate, focusing on value, quality, and customer loyalty. The brand aims to maintain its accessible luxury positioning while adapting to changing consumer spending habits....more

Sydney Morning Herald2023-08-15

After a spectacular implosion, Oroton is cool again

Article detailing Oroton's resurgence under new ownership and creative direction, highlighting its return to relevance and popularity with a focus on modern design and brand heritage....more

Vogue Australia2022-09-01

Oroton creative director Sophie Holt on the brand’s new chapter

An interview with Sophie Holt discussing her vision for Oroton, the evolution of its design aesthetic, and the brand's focus on timeless pieces and quality craftsmanship for its new chapter....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Oroton Group, are just a search away.